Outbrain valuations or up to 1 billion dollars

Outbrain valuations or up to 1 billion dollars

It was reported in Monday that the content discovery platform, Outbrain, will be listed in the 2014 IPO, seeking to raise at least 200 million dollars.

Outbrain is a start-up company that helps publishers, such as CNN and USA Today, to provide advertising to readers. The company will seek to raise $200 million trillion to $300 million trillion in the IPO deal, according to several Israeli news outlets, such as the Haaretz of Israel. The industry has long been rumoured to have Outbrain IPO, and if the news is true, the company's IPO deals will be among the biggest deals in a series of advertising technology companies that have been listed in recent months.

The Israel Land News reported that Outbrain sought a 1 billion dollar valuation in the IPO deal, while other Israeli media reported that Outbrain would seek a valuation of $700 million to $800 million. Outbrain is expected to reach $130 million trillion in revenue for 2013 years, backed by the company's recent merger and acquisition deals.

Outbrain, headquartered in New York, Allen Galle Yaron Galai, co-founder and chief executive, is a longtime advertising-technology veteran who sold the first company he founded in 2004 to AOL at $340 million.

Outbrain's business model is to provide software to publishers to help publishers keep their readers on their websites by making recommendations about follow-up reports. Outbrain will add ads to its recommended reports as a profit channel and share revenue with publishers. The company's main competitor is Taboola, which has recently raised 15 million of billions of dollars and is currently offering readers a service that allows them to tailor their ads and reports.

Outbrain's other rivals include Nrelate and Disqus, which are competing in the area of content-referral services, but among these, Outbrain is the largest start-up. At the moment, Outbrain is hoping to grab business from Google AdWords.