Outbreak of mobile application market: grab APP development outsourcing new cake

The rapid growth of smart terminals has driven the explosion of application downloads. According to data from mobile analytics firm Flurry, in the APP application market, China's first quarter of 2012 saw a year-on-year increase of 1126%. The Android market in China and iOS devices account for the first time the proportion of the global total exceeded the United States, reaching 24%, jumped to the top of the world, a well-deserved "mobile phone first power." In the context of the explosion of the mobile application market, APP's outsourcing development service has rapidly formed a new market with intense competition.

With the rapid development of mobile communication infrastructure such as 3G, 4G and Wifi, the rapid popularization of intelligent terminals based on iOS, Android and WP systems and the client represented by APP are on the rise. APP is also becoming a user The hands of the toys, as well as marketing tools in the hands of businesses.

The huge market demand makes online and offline businesses have plans to layout APP to attract users. Last year is a lot of Internet companies beach APP, this year there are many traditional businesses began to enter. In the trend and background that the mobile Internet has subverted the Internet business model, individual developers, studios and large and medium-sized outsourcing enterprises have already started their fierce competition in the APP service outsourcing market.

There will be 3 to 5 years of high profit

From the current APP developers point of view, this still belongs to a relatively low threshold of live, really good outsourcing companies are not many. "Technology is not really the most important thing, it's important to understand the needs of our customers."

Take a "Wechat" at the restaurant and get a discount on the two-dimensional code on your desktop. When you're bored, turn on Singing and a friend's K song. The use of APP is imperceptibly infiltrating into all areas of people's lives.

From the hot year of the previous year's e-magazine APP to the social and O2O applications last year and this year, millions of clients can easily download millions of downloads, making APP not only a user's "toy" but an increasingly subversive business A power of mode. Because APP is becoming a new consumer online portal, as well as offline traditional corporate branding window.

"People do it and I have to do it." Today, whether it's an ecommerce business or many traditional retailers without IT technology, are developing their own apps.

As APP is an emerging technology and mode, developing APP is still a large part of the market demand gap in the entire mobile Internet industry chain, which brings a booming opportunity for the APP outsourcing industry.

"The APP market broke out in 2010 and the market introduction period has been completed. This year is relatively stable with a period of 3 to 5 years of high profit." For the development of the APP outsourcing market, Director of Wireless Applications for Beijing Xinwang Internet Technology Co., Ltd. Yin cold so summed up.

Market opportunities also lead to various "fairy" have entered. It is understood that at present count the traditional PC services to wireless service providers, domestic APP outsourcing service providers at least 1000.

Around the APP industry chain, the industry derived from a variety of formats APP development and promotion service providers. Both the traditional 4A advertising company, there are emerging digital marketing companies in the original line of business for the extension of the APP development marketing services. The advantage of the latter is its strong planning ability and its familiarity with its clients' businesses, making it a strong competitor to some APP outsourcing companies. In addition, there are individuals and studios with ultra-low service fees on the market. APP outsourcing service providers can be described as a mixed bag, highly competitive.

In addition to the different identities of the outsiders, plagiarism is also very common. Yin Han told the "China Business" reporter, the current APP product market, which APP has a good user experience, we will race to imitate, copied the wind is Sheng.