Outdoor activities Web site operation and promotion of ideas to share

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Because engaged in the website optimization industry reason, helps a friend to do the promotion. He is an outdoor activities industry, more than two years down, but also accumulated some experience in this area, and you share.

The characteristics of outdoor activities website

Compared with the traditional marketing website "visit-browse-consult-deal" mode, the outdoor Activity website emphasizes the stickiness and interaction of the website. This is because outdoor activities and other products compared to a service, its quality and price range is usually more difficult to define; in the traditional commodity field, when the brand is the same as the consumer mainly through the price as the choice factor, when the brand is not the same time usually through the selection of cost-effective. Therefore, in the design of outdoor activities Web site, in addition to their own services to determine the moderate price, how to highlight the experience of other users, and how to create a good interactive atmosphere is very important.

Second, the promotion of outdoor activities Web site ideas

1, marketing-oriented websites and forums combined

Through the marketing of the site to highlight their own business content, characteristics and advantages, quotes and other core information to attract customers to browse. Through the forum of different sections, for members and browse users to provide advice, share of the exchange platform to increase the interactivity of the site. Such a combination of Web site architecture can effectively put the site's marketing functions and interactive functions together, as members of the increase in its stickiness and marketing effect will be a geometric increase.

2, online promotion and offline activities combined

The outdoor Activity website business's own characteristic decides that it cannot rely on the on-line promotion only, but must take the line to combine the way. In the actual operation, we mainly through the vertical media advertising, website optimization and advertising to promote the way, and not regularly in different cities to organize or sponsor a number of outdoor activities, as well as donkey friends gathering. In the actual operation, this kind of line on-line combination of the promotion way has played a very good effect.

3, soft article promotion

There are many outdoor activities service companies, whose business characteristics determine the importance of Word-of-mouth. Therefore, in the actual promotion, we also adopted the way of soft text promotion. Each month to allocate a certain budget, regular in the major media on a certain number of soft text, the site and the company's brand publicity. To emphasize the user experience degree of outdoor activities industry, soft wen is to increase the weight of the site and visibility, more importantly, will bring a large number of direct orders.

Above is the thousand pushes the net for everybody to share the outdoor activity website promotion idea, more original please pay attention to the website optimization: http://qtui.net.