Outes Air can water heater professional first: terminal promotion activities continue

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; End-market businesses and manufacturers will sell products to consumers the most important link, whether to win consumers, the first is to let consumers know the existence of enterprise products, so publicity and promotion is the business must do. Terminal promotion means to solve the problem that the consumer group and the water heater products reach the trust consensus in the terminal channel transaction. From a theoretical point of view is "wide" and said, "push" the product sales and consumption, that is, "how to let customers to buy" and "how to let customers pay" these two major themes.

In the past 2013, the air industry has made a very good achievement, in which the promotion of the terminal is always a link can not be ignored. Air can industry's first professional brand enterprises, Ching is a series of not out of the new promotional campaign to expand the brand awareness, maintain the market continued growth rate, continue to be the first professional brand. Data show that the Ching terminal to promote the annual investment costs of 50 million yuan, covering the CCTV, satellite TV, local media, outdoor, network, thousands of lines under the line of nearly thousand of network media, paper media and outdoor advertising, truly reached the "wide and informed" purpose.

In recent years, with the air energy industry technology matures, terminal promotion is full of tricks, brilliant, has become the air can brand sales of the most important link, is the air can brand to consumer group vision of the main operating tool. "Terminal promotion is the continuity and transmission of air energy vitality, and it is the strategic demand for enterprises to occupy the market." "Ching Marketing Center relevant responsible person said, air can enterprise brand to give terminal promotion concept and connotation is not only terminal in the channel market position, more is because the terminal promotion is the air can enterprise brand to cluster and high-end of the best way to promote. Ching is able to stabilize first, in addition to having high-quality products, brand promotion is the best contact between enterprises to connect customers.

In addition, the use of a series of terminal promotional activities, Ching understand the market consumer demand-oriented, and from the feedback of the information to seek solutions, and constantly grasp the corporate culture and brand value of infiltration, to give consumers a new and profound experience, so as to broaden the Ching terminal Market "Newland". Heat pump experts said that the terminal to promote the differentiated marketing strategy, and finally let the first line of air can brand realize the blowout-type development, and achieved the victory of the war without gunpowder.