March 15, the air can industry leader brand, China Aerospace business partners-Outes Air heater in the two major domestic E-commerce platform: cat, Build good business to build brand flagship store, full force of the field of enterprise, to become China's first simultaneous online two major electric platform heat pump enterprises.
The highest quality platform
Outes Air can brand full force of the field of business, and the special choice of the cat and the construction Bank of the two major E-commerce platform is based on the facts. According to Zhangshuang, deputy general manager of BCC Electrical appliances, two E-commerce platform has the largest consumer groups, the highest quality of customer resources and the most top-level brand cluster, with E-commerce in the domestic development, the current electric business channels, the model is from the Consumer-to-consumer to the consumer evolution, with high brand awareness, Reputation and perfect product quality assurance and after-sale service system enterprises are gradually becoming the main force on E-commerce platform, the market share of two household appliances is nearly 80%, therefore, Outes air heater in two E-commerce platform to establish brand image flagship store, to enable enterprises to better layout of the future Internet field.
Industry's first dual channel model
With Ching two appliances business platform: cat, Build good business brand flagship store all open shop, Outes air heater to become the first industry to complete the two major domestic electric platform layout, line online under the dual channel marketing model of the industry leader, The dual channel model will provide more options for Outes brand marketing.
The landmark significance of internet strategy
Zhang said that Outes Air can brand online two major electric platform is an important part of the Internet strategy in the 2015 BCC electrical appliances, before the Outes headquarters is also carried out the preparation of the system, the establishment of Internet marketing team, internet marketing strategy refinement and implementation, Distributor level of unification is to better prepare for Outes air heater Internet layout. Since 2015, the Outes air water heater's internet strategy and thinking concept is more and more clear, in the marketing strategy, product development, team building, talent introduction and many other aspects, Outes air can be tightly around the enterprise's Internet strategy to carry out step-by-step, This Outes air can brand comprehensive on-line two big electronic commerce brand, to Ching's internet strategy also has the milestone significance.
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