Outlook 2014 Network Marketing: How to choose small and medium-sized enterprises

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3721.html ">2014 years are close at hand, network marketing for small and medium-sized enterprises, is a blessing is a curse, a double-edged sword with good is to their advantage, use of bad may produce very big negative marketing. For example: those without the bottom line of the network hype, although can quickly improve the visibility of the enterprise, but once the user exposed, will make the majority of users have a sense of disgust. The majority of small and medium-sized enterprises in the network marketing, often will appear to follow the phenomenon of copycat and blindly, 2014 micro-letter marketing fire, so a lot of enterprises began to choose micro-credit marketing. And actually did not consider their own products suitable, to the author of my humble belief in micro-trust marketing more suitable for some special industries, especially to do local business enterprises. Think carefully about what your friends around you are doing, and why they use micro-letters.

1th: The integration of marketing methods and products

Different types of products, or not the same industry, in the choice of marketing methods, can you consider this problem? to local dating sites for example, the choice of micro-credit marketing is more appropriate. Many micro-users use the "shake" function to make friends, if users can launch the site to use micro-letter dating, or to engage in a micro-letter drifting bottle activities, I believe that many Web site registered users support. and such micro-credit dating activities may be more cost-effective than other promotional methods, micro-credibility is a private tool for making friends, which coincides with the dating site. But if you are selling building materials enterprises, the use of micro-credit marketing will encounter bottlenecks, the most important point is that users can not accept, the general user will not be consulted on the micro-letter prices of building materials. The first is not easy to believe that the micro-letter on the friends, and then do not like to talk about work in the rest of the time, the end is the user has been accustomed to such a business interview. Of course, we all encounter similar problems when doing micro-credit marketing.

2nd: The core of network marketing is marketing thinking

Users, interaction, selling points, I think any network marketing methods are indispensable to these three points, in a certain user base, and constantly improve the interaction between enterprises and users, and strive to enhance their brand image, and then find their own products selling point. Believe this to persist, network marketing will certainly have a good effect, such as: a sales of sprinkler companies, in the local have a lot of peers, so the competition is naturally relatively large. How to highlight the characteristics of their products? The same sprinkler, product quality and price are similar, users will be more valued after-sales service. Such vehicles need regular maintenance, if the enterprise can be more perfect after-sales service, I believe users will naturally choose your products. At this time after-sales service is the product's biggest selling point, with the user timely communication needs to have professional customer service personnel and platform, now the official micro-Bo and micro-letter are very convenient exchange platform.

3rd: Network marketing is not God, product is the key

Now the network marketing is blown marvellous, last year the hype is Weibo marketing, and this year to change micro-credit marketing, however, realistically speaking, network marketing is not the business owners think so beautiful. The early planning and cost of investment need to be in place, even so, some traditional enterprises are still not suitable to take the road of network marketing, still to the past, the main line of sales channels. In fact, many small and medium-sized enterprises to enter the network marketing is also "stones", holding a try mentality. But this mentality also lets many marketing plan cannot carry out to the last, the effect is not to mention. Network marketing is essentially the same as the traditional offline marketing, but only the means to promote products and services, and users are most concerned about the nature of the product itself. For example, network marketing is equivalent to the packaging of products, exquisite packaging can indeed attract users ' eyeballs, but things foul will still be completely eliminated by users!

2014 micro-Credit marketing will continue to warm up, in the face of all kinds of attractive marketing, as a small business owners, you have to polish your eyes. Think about what kind of network marketing is more suitable for their own, more to consult those experienced marketing staff, especially those who have similar product marketing cases. Of course, the enterprise is best to cultivate such talent, or become a small team, may be more in the early test water, but experience is so little accumulated. Ok I talk so much about small and medium-sized enterprises to do a good job of network marketing, certainly not one or two articles can be explained clearly.

Article Source: Lijiang Recruitment Network http://www.ljzpw.com/original release reprinted reserved address