Outside chain construction strategy five aspects

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Outside the chain construction aspect strategic principle is the macroscopic, the so-called strategic direction will represent you in the chain construction process should grasp the overall general direction, achieves the strategy. Only the strategic direction to find a better specific refinement to operate. Want to determine a good outside the chain strategy, usually must pay attention to the relevant webmaster platform update trends, such as the recent Baidu webmaster platform released "Talk about the chain of judgment", guided us a lot about the direction of the construction of the chain. In addition to these, outside the chain construction strategy also need to grasp which key? The author according to their own experience summed up as follows, I hope to be able to communicate with colleagues, together in the discussion of growth.

1, pay attention to the relationship of the external chain

We should all know the role of the outer chain, in fact, is a kind of voting mechanism between the site, mainly the user vote and search engine voting, each outside the chain can be called a vote, however, there is inequality between each vote, if your chain content is about webmaster information class, While the construction of the chain from a music site and an Internet Information class site, it is clear that Internet information type of Web site to get the vote more effective, for the site rankings more effective results.

The relevance of the construction of the chain in the process of the site is the focus of its own website, if your site is about Webmaster class information content, then the construction process in the outside chain must grasp the site's overall information on the webmaster, so as to have a high correlation, and then to seek the relevant or similar plate is also feasible.

2, pay attention to the weight of the external chain platform

The problem of the weight of the outer chain platform seems to be a cliché, but it must be emphasized that it is highly valued by everyone. Because the weight of the outside chain directly affects the voting effect, different Web site voting effect is different, the high weight of the site's voting effect than the average site effect is too much, so looking for a high weight site is imperative. What are the characteristics of high weight websites? High-weight sites are generally well-known, especially local conditions, most Internet people are familiar with, followed by the older domain name, these have a high value of existence. High-weight Web site is the most critical factor is the wide range of user groups, a large number of browsing. Therefore, the construction process in the chain must grasp the high weight of the site links, quality and quantity should be fully coordinated to achieve a good balance point.

3. The wide range of external chain sources

Outside the chain source is very important, not in time need the high weight of the outside chain platform, more need outside the chain platform wide degree, the broad degree of the chain is mainly refers to the outside chain domain name total enlargement words as well as own link breadth. Many webmaster outside the chain construction process is limited to several platforms, lead to the external chain is too narrow, and competitors are more vulnerable, and a number of outside the chain construction platform to obtain the voting effect is often better than in the same platform to establish multiple links effect much better, so the construction process of the chain should pay attention to the platform of mining and data analysis. At the same time should also pay attention to the breadth of the link address, not only the home page link, more cases are related landing pages, especially the list page and content pages more important.

4. Diversity in the form of external chain

Outside the chain process must also pay attention to form of diversification, what is the diversification of the form of the chain? That is, outside the chain in order to appear more natural, more artificial, should pay attention to the diversity of the chain platform, such as: Blog links, forum themes, community promotional links and links and other ways, Are the main methods to improve the diversification of the external chain form. Second, in order to appear outside the chain more natural, more should be plain text links, anchor text links, hyperlinks and picture links of these four forms of integration, so that the search engine in the process of judging the error, that is the real user vote, so that is more valuable.

5. The balance of the outside chain construction

The construction of the chain also needs to master the smoothness and efficiency. For the construction of the chain, as a SEO, should be fully aware of: the construction of the chain can not be rushed, need to grasp its balance. In particular, we should grasp the growth rate of the chain construction and deletion ratio. The balance of the construction of the chain is mainly to make the search engine more reliance on your site, the balance of the construction of the chain can make the site more stable development, so that the search engine more regularly to the site assessment, more efficient to achieve the goal. And the instability of the chain to the site to bring only hidden dangers, your site will be deeply hurt.

Source: http://www.wx920.net/, Author: Yangqiang, reprint please specify.

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