Outside the chain all point to the harm of home page

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The role of the chain to optimize the ranking of the site is self-evident, so many do not know SEO friends, naïve think that the essence of SEO is hair outside the chain, will be 80% of the energy on the outside chain construction above. In fact, focus on the chain is right, but also pay attention to the way and methods, if the method is wrong that will backfire. Today Alphen to talk to you about the wrong one of the chain construction--the outside chain all point to the harm of the home page

As pictured, the chain all point to the home page

A lot of seoer keen to be outside the chain all point to the home page, said this is conducive to home page rankings and enhance the weight, but not just one half, because this will lead to the site down right even by K. Why, please look down.

First, outside the chain all point to the advantages of the home page

1, to help improve the homepage weight and ranking: A page if a large number of outside the chain vote, then his weight will certainly be promoted, this does not have to say more.

2, to help the new station quickly indexed to get the ranking: If the new station can have a certain number of outside the chain, you can increase the probability of spiders crawling Web pages, this will help the page is included, if they are the high weight of the outside chain, there are these high weights of the site to vote, it is more helpful to the ranking of the site.

Special reminder: The above two advantages, are conditional restrictions, need to be treated dialectically.

Second, the external chain all point to the shortcomings of the home page

1, resulting in the site by K

Do outside the chain and chain (especially anchor text outside the chain and anchor text within the chain) can not point to the home page, because this is likely to lead to site optimization over, the home page is K, will be considered the home page cheating. 2013 Baidu Green Luo algorithm came out later, it increased the blow to this aspect. If the search engine determines that your site outside the chain is deliberate behavior, perhaps your site will be search engine down the right, but also will appear to be plucked hair phenomenon.

2. Influence weight distribution

Homepage is just a page of the site, although the weight of the home page is important to improve, but other content pages also need weight, outside the chain of construction from beginning to the beginning will lead to uneven weight in the station, thus affecting the overall ranking of the site forward. A website only more keyword ranking rose, contains the content page of the keyword more and more is recommended by the search engine to the Netizen to visit, this site is successful, the weight of the site can continue to rise.

3, the impact of the site included

People on the Internet often ask why snapshots are updated every day, but the total amount is not changed? The reason is the search engine spiders crawling site, to a large extent, through the chain to the site, if they link all connected to the home page, then search engine spiders in the collection when there is no good entrance, The entrance is single, all causes the spider to come to go, did not carry on the thorough visit, thus will affect the website the collection. If you have a large number of internal chain as outside the chain released, spiders will follow the link to crawl your site, is conducive to the complete collection of articles, although not guaranteed in the page hundred, but at least a little more, at the same time the weight of the page will also be increased. Of course, caused by the site unprepared, included slow reasons there are many, in this Alphen recommended friends to see: New station how to make Baidu quickly included

4, affect the site ranking impact site traffic

A website only more keyword rankings up, the keyword is the weight of the page will continue to improve. Contains the content page of the keyword more and more is recommended by the search engine to the Netizen to visit, this website is successful, because can give the netizen to bring the quality service page often is not the website homepage. Only when a large number of pages get ranked, long tail keyword to get ranked, the site will have a lot of traffic.

Third, Alphen prompt to find the right proportion:

The site's outside the chain construction is not a smooth road, if want to let their website go farther, then our outer chain construction must learn to conservation, Alphen suggested that the chain point to the home page and the amount of pages in the 3:7,30% to keep the outside of the chain point to the home can be. This can be avoided because cheating caused by the search engine distrust and can let the search engine that our site outside the chain construction is the user's natural chain construction behavior, can be well received by the search engine attention.

Summary: February 2013 ago, the search engine gave a lot of outside the chain of weight, leading to many SEO optimization staff in the optimization, and constantly to release the chain, resulting in the internet on the spread of garbage outside the chain, and even created the outside chain Commissioner this wonderful job. But July 2013 Baidu's Green Luo algorithm 2.0 comes out later, the emphasis blows the trash outside chain, enlarges the filtration soft text outside the chain the strength. Today, the decision of a Web site outside the chain is no longer to see the number of chain, but to see the quality of the chain, a high-quality outside the chain top hundreds of garbage outside the chain.

Want to know what kind of outside the chain is high quality, to the website ranking helpful, can visit Alphen blog!

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