Outside the chain: Consider the "recommended" link

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Baidu official in the "talk about outside the chain judgment" and many other occasions have indicated that a link is the weight, are based on whether the link has a true recommendation meaning. As shown in the image of Baidu search engineers in the "Baidu Webmaster community" in the relevant response: "We should transfer the weight of the link, the only criterion is whether the link is the user or the other site really recommend your site, this recommendation is valuable to users." ”

In-site link optimization also mentioned "a recommended link." Ideally, search engines should refer only to this recommended link. But the links on the web are complex, how can the search engine determine from a technical point of view whether the link is recommended? The best way to embody the link that the user or the other site really recommend is the link that is naturally occurring within the article and the link that the user shares. Not all of the internal links are recommended, the link must appear naturally, and the current page and the content of the linked page should have a certain relevance, this can cause users to click on the past to browse the link is recommended. Because the user sharing behavior is also a lot of cheating phenomenon, so the user's historical manipulation behavior and users to share the link of the attention, all may become this sharing link whether has the reference of the recommendation meaning.

In fact, all the links in SEO explored the purpose of the construction method, are deliberately manipulating the site weights and rankings, are to intervene in the search engine of natural links, from the point of view can be attributed to the link cheat. But these two forms of link, whether it is money or deliberately for it, as long as the user has meaning, no matter how produced, the purpose is what, are valuable. In the network is not only the two types of links are recommended meaning, there are many other forms of links are also recommended, the most important thing is "nature" and "related", it is worth the in-depth thinking.

From the perspective of SEO to consider "a recommended link", in the construction of the chain should not only consider this place should not add links, add a link to the weights and rankings have effect, but should consider whether this place should appear this link, here is recommended this link can guide users click to browse, The link is linked to whether the content of the page is related to the current page or the content around the link location, and whether the content is echoed.

For example, the "natural link" embodied in the passage of the article is commonly seen in common forms such as "the introduction of the above mentioned" or "more about * *". By contrast, such links are significantly more "recommended" than the links left in various forum signatures and blog messages. Normal natural recommended links and you are hard to insert the link there is a big difference, search engines can easily be divided into these two links. Therefore, regardless of what kind of outside the chain construction methods and strategies, should look at the final construction of the chain to meet the above requirements, to ensure that the construction of a large amount of energy links can be long-term effective.

It is important to note that not only the industry or the positioning of the keyword exactly the same two pages is considered "relevant." For example, some webmaster in order to ensure that their site construction of the chain are "relevant" within the scope of the link to the Commissioner and the same keyword only site or web exchange links. This is actually a misunderstanding, for example, locating home appliance repair pages and positioning industrial Machinery maintenance pages, two pages of the subject headings, although there are "maintenance", but "relevance" is not particularly large; again, such as positioning the page and positioning of Life services page, positioning tourism pages and positioning the weather page, Although the two hacking positioning of the keyword and different, but in the user's view of the need to consider, are very large "relevance."

Take the actual link construction work in the exchange of friendship links for example, in addition to considering the general and "weight" related parameters, in the judgement of the exchange of links is relevant, whether there is a sense of significance, it may wish to consider this: when the other site's users browse our link to the page, if you see our link will click to browse? If so, it means that the anchor text we use is very relevant to the page where the link is, and if not, this link may not be relevant. When a user clicks on our link on the other side of the website, will we look through our website? If so, the anchor text we use is also relevant to our landing page, and if not, the anchor text or landing page We use may have some problems.

If the user from the other side of the site through the link to our website, and carefully browse the content of our website, this friendship link for us is related, is meaningful. Because our links on the other side of the site to the user has extended or extended reading role, which is also the role of natural chain. In the exchange of links, you can consider yourself as the other site of an ordinary user as the process to feel, to determine whether the link is related to the exchange, whether it has the recommended significance. That is subjective judgment, assuming that the other page has a large amount of traffic, we can exchange links to attract some of the value of our site traffic. Can bring the flow of links, is high-quality links, as long as the search engine can catch, will bring weight.

In addition, in the link construction process, also do not have to overly concerned about a link form will pass weight, only concerned about the construction of the link is recommended. Search engines may rarely refer to the form of links, the anchor text is just a supplementary note, it is mainly to determine whether the link is recommended, is generally the reference link to the content of the page, weight and the location of the link, rather than according to the link form to determine the role of the link. So a lot of friends in the advisory Baidu official some kind of link will pass weight, I guess the official staff may also be entangled in how to answer, because they are probably not completely in accordance with the link form to determine the role of link, whether the link will pass the weight to the specific environment to evaluate.

Of course, in the same page, the same location, the normal anchor text link effect should be the best. The comparison between the effects of several other forms of linkage is inconclusive, unless the results are tested in the same way that all other factors are absolutely the same, and the "absolutely identical" test environment is impossible to exist, regardless of the conclusion. Instead of studying the link form of the weight can be passed, it is better to study in what kind of Web page, what kind of position, what kind of link form more able to guide users click to browse, when the link reached a certain level, the site will certainly have a qualitative upgrade. Many people feel that Lee's answer is too official and not instructive, but that Lee has given the core of judgment and the most instructive answer.

Only links with recommendations are permanent and will never be affected by search engines ' penalties for link cheating. Even if the search engine finds that this approach is deliberately or by purchase, the link does provide some value for the user to read, so there is no reason for the search engine to punish. So webmaster and SEO personnel, the outside chain and the design of the chain to think about what kind of link is the most natural and recommended significance. Do not have to study the search engine specifically through what kind of algorithm to determine the link's "recommended meaning", as long as the search engine recommended link form of the meaning of the link to do their own "recommended meaning", is the link to do a bit. Whether the search engine is able to completely determine the meaning of the link you do, if you are doing the link is the search engine recommended links, not for the link to do the bulk of the spam link, then at least not by the search engine all kinds of attacks cheat algorithm hit the hyperlink.

From the outside Chain Optimization Experience Website: http://www.siliaoche.com/