Outside the chain detail processing affects the page collects the URL to decide the ranking trend

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201,200-degree search engine algorithm change, let the joy let people sad. Gratifying is the search engine algorithm improved greatly improve the user experience, SEO competition is more and more fair, all the cheating and contingency factors will be slowly eliminated; Sadly, many stationmaster's effort is wasted, paid too much, but did not get the return.

Algorithm improvement can not be avoided, even if the site is excellent, it must be adjusted often, after all, the location of the home page is very limited, high weight site has an advantage, but also have to give some new station opportunities, so the details of the site to optimize the site is critical, In particular, Baidu to launch the Webmaster Optimization Guide and some announcements issued by the webmaster platform, so many owners understand the site's optimization of the general direction.

Outside the chain of the release and URL processing, seemingly very simple problem, but also to a lot of webmasters to bring confusion, such as the first path with "/" and without "/" whether there is a difference, http://www.***.com and http://www.***.com/in the release of the external chain how to deal with? In fact, there is a certain difference between the two, we found that the Web site home page default path is to take "/", and in the chain release we should also take "/". Due to some details of improper handling, just as the mid-autumn day gift coming, Baidu adjusted to include the page deleted, the site keyword disappeared.

This page is drunk Goods Mall gift Shop page, site column page default path is http://www.***.cn/placetea/, Baidu search found this path is not included:

And without "/" The path is included, what is the cause of it? Through this collection of page search, we found that the link was a large number of releases, that is, the impact of the outside chain so that this does not take the "/" page included:

Baidu Search Engine Optimization Guide 2.0 to our proposal is the same Web site, only a URL, and the two pages look the same and can be accessed at the same time, but the search engine may define it as two different URLs, and a variety of URL forms will spread the weight of the page, of course, this is in two pages are included in the case By observation, Baidu for such a different URL, may be a beginning of two will be included, but after the adjustment will only be included in one. The official information of Baidu:

For such a situation like drunken goods mall to reflect on the details of the URL should consider three aspects:

The URL path of the consolidated page

A Web site URL of the best way is to make a unified form, such as drunken goods mall from the drink pavilion, gift shop, Brand Pavilion, three pages of the URL some with "/", some do not take "/", in the release of the chain may be due to a momentary negligence and mistaken.

Two, different paths should be shielded or jump processing

Site This situation, it is best to timely detection, timely processing, will not be in a short period of time to make a significant impact, like a page has two URL path, you can jump or mask the URL processing.

Third, the chain of publication should follow URL uniqueness

Like many of the Web site's path is not done, this is our external chain publication should pay attention to the uniqueness of the path, such as drunken goods mall inside the site is with "/", and included is not with "/", it is likely to be under the influence of a large number of outside the chain to promote its inclusion, Baidu kill this page is also reasonable.

Website details processing in SEO optimization more and more important, Baidu Official bulletin, webmaster some articles to share, perhaps more is to give us some ideas, more still in their own continuous practice and discovery. Hope that the above article for everyone to help, in addition, if you have any different views and views, please advise, my qq:528449165, the article by Zeng (Biluochun price http://www.zuipin.cn/lvcha/biluochun.html) Original , reprint please indicate the source of the article, thank you.