Outside the chain environment is not optimistic, website optimization should start from the inside

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April 25 Baidu Talk about outside the chain of judgment clearly indicates the classification and impact of the chain of Garbage, the first two days A5 and canceled the forum signed file. This is a lot of friends in the Forum mixed outside the chain is really a big blow. The signature chain lost its role long ago. A5 cancellation of the forum signature move I think is very good, this move let a lot of friends on the Forum signature mixed outside the chain is really no use, have to find another way out. To a certain extent also helped those webmaster friends to alert them in advance.

Many of the friends who do optimization These two years feel that the chain is more and more difficult to do now. But the chain can not be ignored, so we all want to do everything possible to do outside the chain. From April 25 Baidu to talk about the chain of judgments in the article that the vast number of friends in the past to do the chain 90% are no use. Outside the chain environment is not optimistic, how to optimize how to proceed, my view is: the external chain environment is not optimistic, our optimization when starting from the station. Because the method is always more difficult than the difficulty, blocked, we can change a way to go on.

For the station to optimize a lot of webmaster are not unfamiliar, but really can do this thing do not many people, this is why? I think it is a lot of stationmaster not careful not pay attention to detail. Let me also talk about the optimization in the station.

Optimization of website structure.

The structure that search leads to approve is flat website structure, and the professional term should be called tree structure. This structure is the most suitable spider crawling, after all, spider crawling from the top down, the natural only flat structure is the most consistent with the spider's crawling structure. Now, whether it is a station or a small station, are using a flat structure to build stations, the reason is to even new stations can be given a good impression of search. Good web site structure can not only facilitate the spider crawling, but also conducive to increasing the number of sites included, more conducive to user experience. In terms of these three advantages, the flat structure of the site is enough for the webmaster to accept and use in the construction of the website. In Baidu Spider's crawling law also has a breadth first estimate. So I build the vast number of webmaster friends in the site structure this block as far as possible to take a flat type of Web site structure.

Second, navigation optimization.

Navigation is designed to let users know what the site does, what kind of content. The navigation of the website must be clear and reasonable, it is best to take the form of the text directly. This is more conducive to the crawling spider, but also better transfer weight to the relevant column page. Be sure to use the form of flash and pictures to render, these content search engines are unreadable. So the navigation as far as possible, the use of normal text links on the line.

Three, clear HTML structure

If a website has a clear HTML structure, can let the search engine quickly read, but also can let the browser parsing speed become more Czech. In fact, the so-called "clear HTML structure" refers to the code needs specification, the HTML structure is clear, and a page set the corresponding H1~H6 title. In the page also should be reasonable use of EM and fervent tags to flexibly tell the search engine this page of the important content, so also can be very good to get the keyword ranking.

Four, the layout of the key words.

As we all know, search engine spiders crawl a page from left to right, Top-down. So from this point of view, a page in the upper left corner of the site is the first time the spider arrived, but also a page weight of the highest place. So it's best to appear in the top left corner of the site. Of course, in the relevant level two page labels should also be reasonable to appear in the site's keywords, improve the main station keyword rankings.

Five, the website content optimization.

The optimization of the content of the website includes the optimization of the content title, the optimization of the content and the tag tag.

1, the title is to tell the search engine this article a summary of information, so in the title tag should include the keyword you want to optimize. And the title must be easy to understand, readable and short.

2, the content in the optimization mainly reflected in the reasonable paragraph and content to be reasonable in the site and the title of the key words contained in.

3, tag tag optimization, I believe this is a lot of webmaster overlooked details. This can be done in the optimization will also achieve a multiplier effect. Tag tags, mainly from the title extracted from the keyword, so there will be a large number of related content of the article together, so that is tantamount to doing a reasonable classification and topic. The weight naturally increases.

Vi. optimization of inner chain.

Within the chain is a good transfer weight and improve the site included a focus.

On the site optimization of the internal link problem, I believe it is commonplace. Many times the site internal links to the long Tail keyword ranking is more powerful than the outside chain. To this, the author also advises Stationmaster, in the website inside Article detail page, can place 3--5 inside link appropriately. Of course, for internal links, remember not to cram into the hard, but to reasonable implantation, that is, the content of these links must and the article is a certain correlation, so that the value of the chain will be high. If the weight of our website is lower than the first, then we can link it to the home page.

In addition, there is a very important place to pay attention to here. At present, many Web sites at the bottom of the article, there is a link generally called "Back Home (http://www.haomingyan.com)", or "back" and so on, I suggest that you can not use these, but with the keyword-related text to do the description of text, such as "Good famous net Home", " Back to good quotes net home "and so on. Of course, unless you want to do "home" and "return" these two keywords, then I have nothing to say.

The rational use of the inner chain helps to centralize the content theme of the site, thus making the core keywords in the topic more advantageous in the search engine rankings.

Seven, to reasonable production site topics.

Website topic, is a collection of related content of a website. The weight of the website topic is also very high. Reasonable production of the theme of the site can be very good to improve the site included, improve the content of the site keyword rankings. So the majority of small and medium-sized webmaster can take this piece as a focus to do. It must be effective to stick to it.

Eight, good user interaction system.

A good user interaction system is mainly reflected in content comments. The establishment of a good user interaction system, mainly to make the page elements more rich, so that the search engine feel that the page and users have a certain interaction rather than the simple site owners imposed on the user's content.

Above said several, also has many not to mention the place, hoped the broad masses of friends slowly digs slowly the practice, summarizes a set of own theory knowledge to share to everybody. This article by http://www.haomingyan.com good famous net original, reprint please specify.

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