Outside the chain, promotion? Webmaster you are wrong, there are data analysis

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For many stationmaster, all hope their website can long development, long-term survival, of course, only alive, can truly reflect the value of the site itself, to provide users with useful information. Therefore, webmaster friends began to ensure that the contents of the site on the basis of crazy to promote their own website. In this way, the contents of the station update, plus external various forms of promotion has become a lot of webmaster friends busy day by day.

In my opinion, all this is true. However, if such a day after day to adhere to, it will naturally form a kind of inertia thinking, your thinking will be imprisoned, you will think: Do the station or use the website to start is simply the site content updates and the promotion of a variety of external ways. It is extremely detrimental to have such an idea because it often ignores the most essential thing about the site-data and data analysis. Please remember: no data as a support site even if the beautiful is just empty shell, no data analysis as the backing of the website, it is impossible for the site to make targeted, long-term development strategy. Webmaster friends, now you are just hair outside the chain, do do to promote it? If so, then you are really wrong, and you are facing an unprecedented danger. So, keep in mind: The importance of site data analysis. Then, next, the author and you webmaster friends talk about the importance of data analysis.

Data generation

Before we talk about data analysis, let's explore how data is generated. Understanding this aspect of the relevant knowledge, for doing a good job of data analysis is extremely important and indispensable. From the author's point of view, we can make the source of data mainly divided into two types: User access, content updates.

First, let's talk about user access. No matter which way the user comes to your site, data is generated. This is beyond doubt and will be saved in the database with one by one of these data. Of course, you can also view specific access data in the Access log. It can be said that the user generated data for the site to develop long-term development strategy is a certain guiding significance, therefore, webmaster friends should leave some time to pay attention to the user access to the data generated.

The second is the data generated by the content update in the station. For research on the development strategy of the website, to develop feasible development plan, the data generated by the content update in the station does not seem to be so important. Even dispensable. But don't forget. Site content will directly affect the quality of the user experience, if your content for users to provide useful information for users to solve the problem of the actual, then the user's turn-around is very high. This will retain the user, the author also does not emphasize the importance of retaining users. I believe that webmaster friends are more than I know the importance of Web site development and indispensable.

Ii. Importance of data analysis

After understanding the production of the data, let's talk about the importance of data analysis to the site. In my opinion, mainly reflected in: through the data for specific, careful analysis, we can understand the fundamental needs of users on the basis of the retention of users, such a situation conducive to our site to develop long-term development strategy. Below, I will make a concrete analysis of these.

1, understand the fundamental needs of users

Whether it is the data generated by the user visiting, or the data generated by the contents of the update station itself. Careful analysis of these data can fundamentally understand the user's specific needs. By analyzing the data generated by the user's visit, as well as their own updated content, this approach is like from the user's point of view to look at their own site, you visit their own website mood feeling, almost equal to the user's mood, only to understand this mood, experience this mood. You will fundamentally understand the needs of users, understand the needs of users, is the site's long-term development of the important fundamental, but also the long-term development of the site to consider the main basis.

2. Retain Users

Above we say, by careful analysis of the data, we can fundamentally understand the needs of users. Understanding the needs of users is only the first step. In understanding the fundamental needs of users on the basis of more targeted adjustments to the site, thereby retaining users, this is the most important thing we have to do. Of course, a detailed analysis of the data will enable us to achieve the goal of retaining users. With the user on the natural generation of the flow, with the flow, the site has a vitality, with vitality, do you still fear that the site has no combat effectiveness?

3, conducive to the development of a long-term strategy for the website

Understand the fundamental needs of users and ultimately retain users. These are the things in front of, really can achieve long-term development, and the development of a good site there is a user can not see the long-term development of the site Strategy planning. and through the analysis of Web site data, understand the fundamental needs of users, we can make this as a long-term development strategy for the site an indicator. So in the formulation of long-term development planning will not back up the user, only do not deviate from the user's strategic planning to go better, more stable and longer.

Last Words

Webmaster Friends, now your mind is not only updated original, hair outside the chain, do to promote these inks? The author wrote this article is to remind Webmaster friends, in the process of doing the website, not only in certain aspects, or trifles. Remember not to forget the site's most important point: Site data analysis. I hope you webmaster friends can get some inspiration from.

This article by Cool Wen (www.kuwen8.com) original release, A5 first, reproduced please attach, please respect the work of others, thank you.