Outside the station optimization are you really done?

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We all know, now SEO is no longer the previous era of SEO, rely on the chain can be ranked on the pile up, now the SEO era of the outbound link is Ningquewulan!

I find that there are still a large number of people who do not care too much about whether their outer chain is high quality, most of them depend on the number, in fact, this is very unfriendly to search engines, perhaps you rely on a large number of the early chain is the ranking piled up, but I believe that as long as Baidu Update, your ranking also dropped almost, Ranking in the fall is going to be more difficult than before to optimize up, so if you find your site or the existence of a large number of garbage outside the chain, please go to Baidu Webmaster Tools refused to! Then how to do outside the chain of the station to be good? Next I and you say 2 points to note.

First: The diversity of outbound links!

Here you can still have some friends wondering, what is the diversity of links?

One refers to the diversity of links: Anchor text, hyperlinks, plain text, to do, do not simply anchor text links! I believe that most of the SEO know the importance of anchor text for ranking, so many friends will think, then is not the more the anchor text to rank the better? may have the first friend into such a misunderstanding, It's not that the more you send the anchor text, the better. This looks very easy by the search engine that you are artificial optimization, so we do the link outside the station to try to avoid this problem, as far as possible to do the natural first, that is, we anchor text to do, but also to focus on doing, but the plain text and hyperlinks to do, Reproduced here I give you a ratio, anchor text outside the chain accounted for 80%, plain text and hyperlinks each accounted for 10% of the chain. Another refers to the outbound links do not all point to the home page, but also to have some point to the inner pages, so that the relatively natural more, but also will make our inner pages have a certain ranking, in this may be asked by some people? This will not spread the weight of the home page, resulting in the ranking of the home page down? This problem is completely unnecessary to worry, because your outbound links are mostly to the home page, there is no need to worry about your inner pages, here just want you a small amount of outside the chain point to content page and!

Second: The relevance of outbound links

What is the correlation of the outer chain? That is, you must go to your industry-related places to hair outside the chain, you can think, you do some math problems, the language teacher to give you comments, there is a math teacher to give you comments, you say which good? There is also a point is the site outside the link page content to have a certain degree of relevance.

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