Outside the station Optimization series four: The All-round understanding BBS forum marketing must know 12 points

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Following the previous share of the "outside the station Optimization Series Tutorial: How to find high quality outside the chain forum," outside the optimization series of Tutorials Two: Determine the impact of writing suitable for promotion program factors "," outside the Optimization series Tutorial three: How to write a reasonable executable website promotion Program "knowledge. Because now the operation of the Web site (http://china.herostart.com) in doing BBS marketing, so the collation of a number of BBS marketing information, combined with its own website features summed up about BBS marketing 12 aspects of knowledge. I am now about to do BBS marketing me, BBS forum marketing is interested in or have done BBS marketing friends have an inspiration and summary of the role.

BBS Forum Marketing 12 Aspects of knowledge specific as follows:

One, what is BBS forum marketing

BBS Forum marketing is "Enterprise use forum this network communication platform, through text, pictures, video and other means of publishing enterprise products and services information, so that the target customers more in-depth understanding of enterprise products and services." Finally, the enterprise to promote the brand of enterprises, deepen market awareness of the network marketing activities, "BBS Forum marketing."

Introduction of BBS Marketing

Forum is the beginning of the Internet is the existence of the form, after many years of baptism, the forum as a network platform, not only did not lose the more the BBS forum marketing more radiant its enormous vitality. In fact, people have already started to use the forum to carry out a variety of corporate marketing activities, when the forum became a forum for fresh media, there are enterprises in the forum to release some information on enterprise products, in fact, this is a BBS forum marketing a simple way. BBS marketing can become the main channel to support the promotion of the whole site, especially in the beginning of the site, is a good way to promote. Using the Forum's super high man gas, can effectively provide marketing communications services to enterprises. And because of the openness of Forum topic, almost all marketing appeals of enterprises can be effectively realized through forum communication. BBS Forum Marketing is a forum for the media, participate in forum discussions, establish their own visibility and authority, and shun with the promotion of their own products or services. The use of good words, BBS Forum Marketing can be very effective network marketing means.

BBS Forum Marketing Theme, no doubt is to discuss marketing, BBS forum marketing should be on the basis of diversification, gradually cultivate and form their own mainstream culture or style. For example, set up columns, hire or train your own columnists and columnists, and talk about topics that are of wide interest to netizens. It is not to persuade others or forcibly instill anything, but to guide the forum gradually form its own mainstream style. The sea and the rivers, there is capacity is big. Marketing Forum, inclusive of diverse views, diverse style of writing, is the marketing people's strong self-confidence performance.

Iii. the characteristics of BBS marketing

1, the use of the Forum's super high, can effectively provide enterprises with marketing communications services. And because of the Open forum topic, almost all BBS forum marketing in the present form of marketing appeals can be effectively achieved through the Forum communication.

2, Professional forum post planning, writing, distribution, monitoring, reporting process, in the Forum space to provide efficient dissemination. including a variety of sticky posts, ordinary posts, serial posts, controversy posts, multiple graphics posts, video posts.

3, forum activities have a strong ability to assemble, using the forum as a platform to organize various types of floor, irrigation, posters, videos and other activities, to mobilize the interaction between users and brands.

4, the event hype through the processing of netizens interested in activities, the customer's brand, products, activities content into the dissemination of content, and carry out the continuous spread of the effect, triggering news events, leading to the spread of the chain reaction.

5, the use of search engine content editing technology, not only to make content in the forum has a good performance, in the mainstream search engine can also quickly find the post posted.

6, applicable to commercial enterprises BBS Forum marketing Analysis, long-term network investment Portfolio application, accurate estimation of future corporate investment returns and capital value.

Iv. Marketing skills of BBS forum

1, first of all to analyze the target user groups to disseminate the habit and scope of activities;

2, careful planning in line with User Preferences BBS Forum marketing events or activities;

3, the accumulation of Forum-related network resources, will carry out BBS forum marketing to provide a lot of support;

4, do a good job of statistical analysis to understand BBS forum marketing success and failure of the place, to improve.

Strategy of marketing combination of BBS forum

BBS Forum Marketing Mix Strategy has two meanings: on the one hand, through to the consumer group often visits the portal, the community and the station, carries on the scientific combination, the sentiment, the Flow Division primary and the batch in the promotion choice combination, causes the promotion to achieve the best effect. On the other hand, BBS marketing should be combined with other marketing methods to seize the potential users through BBS marketing, get their information as much as possible, and then communicate with them directly or indirectly through other marketing methods, and finally reach their marketing goal. For example, you posted a message that someone to your post, but did not express their clear intention, so you have to look for each other's information and then through QQ, MSN, mail to these users marketing.

Secondly, the development of forum activities is also an important part of the marketing mix strategy of BBS forum. For this demand is relatively high, the need for Forum official cooperation, of course, through the forum activities to carry out marketing to promote the effect is hundred cent. Forum activities can be very good to mobilize the enthusiasm of netizens, even if you do is a purely commercial advertising can also make users very good participation in, improve interactivity. At the same time, the forum online marketing and online marketing to promote the combination of holding seminars, job fairs and so on can promote marketing promotion.

Maintenance of Forum account information

You are not registered as a member of this forum is not to say that after the advertisement will never come again, this will cause great waste of voluntary. You have to maintain your forum account regularly, in addition to advertising to be as far as possible to the forum active, into the forum of the core members or if possible to apply to become the forum of the owner, into the enemy's internal, win can be easily, so for your forum to promote is more convenient, because you can boldly post, You can add to the top of their posts and other operations. But to do this is more difficult, in addition to active in the forum you can also communicate with other members of the Forum, to join the forum's official QQ group, strengthen exchanges and cooperation. It is important to note that for your registered forum account must improve their personal information, such as age, nickname, Personality portrait, personality signature and so on.

Because the perfect personal information makes people feel intimate, forum management will feel that you are a loyal member, even if the occasional release of a soft ad will tolerate you. At the same time in the personality signature you can simply publish your product or enterprise information in a short text, this can be guaranteed will not be deleted, but also a good way to publish ads. It is worth mentioning that you can put your own website or forum URL in the personalized signature inside, so the search engine in this forum or you send this post will be the way to your personality signature URL search, for your site SEO optimization has a very good help.

Seven, BBS Forum marketing Communication uses

1, Word-of-mouth effect, enhance brand awareness

Because in the forum may be able to find the user's most basic needs, such as tourism interests, route questions related to the information; Low threshold, anyone can register for free participation, it is easy to send a post, or even a facial expression is a post. The popularity of broadband, can let people always online, many users participate in BBS for entertainment, leisure reasons, make friends, share with others, forum people are living people. The effect of propaganda will be spread through the daily life of netizens.

2, psychological infection, guide consumer experience Enterprise Products

Forum is very vivid, the forum is too vivid, a "travel" can get a lot of replies; Many users have deep feelings for a BBS community; There are a lot of users in addition to the forum there is nowhere to go. From the perspective of communication tools, the network's MSN, QQ, e-mail to the user brought infinite convenience, but only to a one-to-one communication. The communication capacity of the forum was increased dozens of times times or even thousands of times times, with thousands of users reading posts and exchanging them. and the forum is not only a communication tool, will form a cultural atmosphere.

Viii. Marketing principles of BBS Forum

1, clear product positioning

After we get the project, the first thing to do is the market positioning, our products (services) is what kind of people, this part of the forum in which the focus of the more concentrated in which forums, such as I now do the project is digital products, so I released the forum on the choice of digital products forum.

2. Develop work plan

The first thing you need to do is to do the network promotion program, which is the way you will be marketing, so you have a basic goal and work steps.

3, Registered login account

Each forum to register 5 or so different IDs, if there is a previous ID can also use the previous ID. When registering IDs, it's best not to have numbers or letters that don't make any sense, because some old altar friends probably know you're here to fish in troubled waters. Each ID has to upload a different avatar and signature, where the master ID is best designed to be special. Other ID If there is nothing better than the head, you can find a picture of beauty in Baidu, after all, now is the "eye economy" era, netizens see a more pleasing.

4, the creation post content

According to our plan, we want to start to create the content of the post, if in order to meet the needs of users, you can conduct field trips, photography and video. Then the final text integration work. Some small suggestions for post creation (the number of visits is much higher after use)

(1) Ambiguous title is easy to improve the attention of others, arouse the curiosity of netizens, improve the browsing volume of posts. The passing of the altar friends also pull in to see the post. But the title and the inner and the fitting.

(2) in the picture stickers and video posts with the relevant promotional text, because the picture and video more intuitive, can attract readers.

(3) The best is the content of the article do not have hard advertising, the best advertising can be based on the principle of user-oriented. Because if the advertising content is very obvious, I estimate that our posts are very much more likely to be deleted. And the content of the post is not attractive, hair more, the overall amount of browsing is not high. Therefore, we also need to weigh the point.

(4) The content of the post is controversial, if not controversial, most of the netizens are a look at, rarely in your post message or comment.

Ix. Forum Soft Text promotion

On the Forum soft text promotion is the key to success or failure of the forum marketing, with the forum data, there is a marketing software, then how to spread the information out, we have to remember a little, and then beautiful soft wen is advertising. With the development of the marketing field, people's immunity to soft article is also more and more strong, the Forum management personnel to the soft advertisement judgment ability also more and more high, the punishment strength is also more and more big, then the question which in front of each forum marketing personnel is how to publish the information. Most of the forum will have irrigation area, talk and so on the plate, if you can not find the information that is completely consistent with the release of the plate, then suggest you publish in such a forum, and if your content advertising is strong and this BBS does not have ads column words also suggest you publish in such a section, improve the probability of survival of posts. Of course, if this forum has advertising column, for too strong advertising soft text or suggest you publish to the advertising area. In addition, many people do not want to promote when the small forum, Local forum post, is not. Forums are made up of netizens, and netizens have great interoperability. Local forum users are also very likely to become your potential customers, do not miss a chance to promote the network to promote the success of the key.

At the same time, local forums, small forums are generally less restrictive, such as the Qingzhou dating community such a forum will not delete your posts. After the soft text is released, also need to learn to use these soft wen, if this forum active degree also can you can go to register several account number, then in your post reply, you each reply once your this post will be turned to this forum article list first, replies also must pay attention to the skill, You can be bold enough to strongly disagree with the content of the post you published, to attract netizens eyes. 　　This is what the forum shooter is talking about. In addition, for the soft text or advertising you can also in those more popular posts to post in the form of a post, but the chances of survival of such a reply is generally small. For the use of soft text marketing should be staged in stages, in the entire promotional cycle according to different periods of time to arrange different soft wen, soft text advertising should also focus on, in general, advertising more and more strong.

Ten, BBS forum marketing Soft Text

BBS Forum Marketing The most important way is the promotion of soft marketing. As the name suggests, it is relative to hard advertising, the use of aesthetic language to visualize products, stimulate the interest of readers, and then produce the desire to consume. The purpose of soft writing is to make the product and image of the enterprise through beautiful text to carry out packaging to achieve the effect of publicity. The highest state of soft writing is uninformative, but there is something. Soft Wen has become an enterprise or product marketing promotion in a very practical way, through marketing soft text can achieve the effect of advertising and improve corporate visibility and reputation of the purpose. The hard effect of soft paper is to be able to sell goods, that is, through the soft text of the enterprise's products and services sold out. A lot of knowledge about the soft article is also very complex, here is simply mention. Write the soft text first to select the Cut-in point, that is, how to promote the needs of the product, service or brand information perfect embedded in the article content. Second, the design of the article structure, grasp the overall direction, control the trend of the article, select a strong impact of the title. Also to improve the overall text, according to the framework of rich content, to polish the specific content. Finally, we must communicate and improve.

Xi. the significance of marketing in the forum

According to data statistics, China to 2009 about 1.3 million BBS forum, the number of the world's first. To "Baidu Bar" for example, Netizen Forum Marketing can be at any time for a topic set up a special forum, any interested in this event netizens can go to the Forum to publish comments and pictures, the average daily release of new posts 200多万条. Almost every topic is followed by netizens ' attention, and the top news thread reaches hundreds of thousands of. Netizens through BBS and netizens to the recent hot events to communicate, through the BBS to understand the products (enterprises) in other netizens Word-of-mouth, BBS topics including current affairs, economy, Entertainment, leisure and so on almost every detail of life. BBS is becoming a new, important information media one!

12. Forum Marketing Idea Matters

1. Forum Selection

Forum selection should pay attention to the choice of forum, the main performance for the daily volume. As for the forum, in the forum IP, PV, the number of daily posts is the most important basis for evaluation. Forum selection should focus on national Portal + Professional Portal + Local portal.

2, posting matters

In accordance with the general rules of the Forum, it is prohibited to put more than one. Most forums contain no more than two pages in a single post. So theme stickers should be controlled within 2 of a forum, and it is recommended to use different headings and content to perform.

To achieve the best publicity and prevent the owner to think that the paste as advertising, irrigation paste to remove the possibility. Suggested topic Post reply should be controlled within 4-8

To achieve productivity, it is recommended that the topic be posted in a period of not prime time, while the recovery is posted in prime time. The reason for this is: in the non prime time period, the theme of the forum to stay in the prominent position of the time is longer, easy to be seen by more users. While the prime time section of the top sticker is that in time to ensure that the theme of the eye-catching, but not easy to disappear from the eyes of the user.

3. Document Selection

Non-force reasons do not recommend a manuscript for more than a day to issue. Try to make sure that new drafts are made every day

In order to avoid the forum owner for advertising reasons to delete stickers, the title of the manuscript should try to avoid advertising vocabulary, and use more attractive slogans appear. At the same time, the content of the manuscript should not use too many advertising words, but should take the form of edge writing.

Manuscript writing should be close to the selected forum, the theme of the layout of the production

4, Layout selection

Most of the comprehensive forum (non-Professional forum) the most popular places for irrigation area, followed by mood layout, the United States Map layout (the United States map layout less than the mood layout, but generally more popular than the mood) music layout.

Professional forum for the majority of professional layout, followed by irrigation areas.

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