Outside the station Optimization series three: How to write a reasonable executable website promotion Program

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　　Following the previous share of the "external optimization series of tutorials One: How to find high-quality outside the chain forum", "outside the optimization series of Tutorials Two: Determine the impact of writing suitable for the promotion of the factors" two aspects of knowledge. Now then share how to write a reasonably executable website promotion program. Website promotion is an important part of SEO optimization, but also the core content of website marketing. Therefore, the promotion plan good and Bad also decided the website marketing success or failure key. So, how to write a reasonable executable website promotion program?   Generally speaking, it is often necessary to understand which parts of a scheme to write a promotion plan. A complete website promotion program should include part (due to lack of experience, can only write to their own experience):   The first part: according to the site, set promotional goals.   Because of the internal cause of each site, external search engine performance is different, as well as the company's economic strength, staffing situation, the different types of sites, the size of the different, so only according to their own web site settings to promote the goal is reasonable to execute. Also need to the overall effect of the promotion, set up a small target to complete, usually set for the following (different sites, set the small target is not the same):   1. Promotion stage effective IP access, PV, and effective IP traffic per day, PV.   2. The promotion stage collects the total amount as well as the daily website in Baidu, the Google search engine collection quantity.   3. The promotion stage Alex value increases the amount and the daily site Alex value increases.   4. The promotion phase now increases the amount of external links and the daily chain increase.   5. Keyword ranking target and long tail keyword increase quantity   8. Other goals   Part II: Identify the promotion target users   in the "Outside the Optimization Series Tutorial II: Determine the impact of writing appropriate promotional program factors" has been analyzed, there is no longer analysis.   Part III: Analysis of the competition promotion strategy   through the analysis of competitor promotion strategy, the promotion of their own website to determine the project has a very important reference value. Analysis competitor promotion strategy, have help to the enemy win.   Part IV: Determine the promotion strategy and specific method selection   This stage is based on the completion of the three parts. Detailed list will use the website promotion method, such as search engine landing, blog marketing, mail marketing, QQ Group marketing, forum post, soft text publicity, search engine promotion, activity promotion, network advertising and so on, to each promotion method's merits and demerits and the effect and so on to do analysis and concrete how to apply.   Part five: promotion schedule and staff arrangement.   mentioned different companiesEconomic strength, staffing situation, the different types of sites, the size of the different, so in the promotion of progress arrangements, also need to be based on reasonable arrangements for the staff can be deployed. A good plan is only the beginning of success, and the implementation and implementation of the scheme ultimately rests with the people and reasonable arrangements to ensure the effective implementation of the programme.   VI: Input budget   Due to the current contact is pure SEO promotion, rarely with the RMB deal. No discussion.   Seventh: Monitoring and analysis of the data produced by the extension will need to be monitored and analysed after the implementation of the project. Therefore, when writing the plan, it is necessary to incorporate the content of the promotional effect monitoring into the promotion program. Only through the monitoring and analysis of the data can we provide reference for the later adjustment and promotion strategy.   Because of the limited knowledge of SEO, said here, I hope the above said to the needs of the people help!   This article by tuitui28 (http://china.herostart.com) original. Welcome to reprint, reprint, please retain the copyright. Thank you!