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The current e-commerce more and more fire, many webmaster friends are doing E-commerce, the author has recently applied to a traditional enterprise to do home appliances, the company has just established a mall eager to promote out. From the start to the present day more than 2000 IP, has been through me and a colleague 2 people independently completed. Needless to say, let me summarize the six promotion methods I used in this 2-month process.
1, clever with the help of Consumer-to-consumer platform, to their own independent mall to open visibility.
Taobao can be opened such as flagship see or mall, as well as some of the platform Pat. The establishment of their own shops, the credibility of the best to make a high, not tall also does not matter, can borrow his platform to introduce some accurate customer. There are 2 benefits:
One is to increase the credibility of the second is that these platforms themselves have a huge user base.
2, with the help of your mall and related sites to promote.
such as electrical appliances, such as the mall, and Zhongguancun and other sites to cooperate, they have electrical channels, the network will be updated every day a small number of household electrical appliances, such as articles, such as air-conditioning, he will update some of the "how to clean air-conditioning" and other articles, and their cooperation can be called the network in the update when the article inserted some of the mall's soft ads, URL to the article. Its website update quotes, quotes and other articles, in the lower part of the article, plus our shop recommendations, the effect is conceivable. is the most accurate flow!
3, Soft Wen Marketing
Find more news points, or hype. For example, buy some awards, Mister Deeds, business deeds and so on. Packaging themselves into the largest mall in the field, the major portals reproduced reports, the effect is still good.
4, the establishment of the mall's integration system
The user buys the item to obtain the corresponding integral, the integral may exchange some small gift. This way users will also feel more affordable, points can also be exchanged for so many small gifts. Or get the lottery, points to replace the gold volume, and so on, this idea can continue to extend, more than said, you can think of.
5, holiday high some promotional activities
Now there are some popular festivals in China, we all attach great importance to. But many foreign festivals, such as White Valentine's Day, April Fool's. Now many people will also feel that it is a holiday, will go to celebrate. We can also regularly hold a number of holiday promotions, drive the mall's active degree. There is also a number of seconds to kill and other activities, regular holding, can attract some accurate flow.
6, and some group buying network cooperation
Now buy so live, how can miss it. If the mall is for local customers, you can choose to work with a number of local well-known group buying site to choose some of the more popular, market-sensitive products. We all know the price of these products, you sell cheap here naturally spread, know more people buy more.
Use these six kinds of promotion way, in a short 3 months time, our daily traffic is also stable in 2000ip, summed up hope to do shopping mall some friends help. I station http://www.ruianrc.com, reproduced please keep the Web site, thank you for your cooperation.