Over the next three years, the Internet TV mode of one-year coverage users are expected to break through 50 million

Absrtact: Network vision transformed to Internet TV, is the result of the last 6 years of the quest of the CEO. Shawiding recently wandered around Guangzhou, Shanghai and Taipei in China to find the right strategic partner. According to the people close to it, with the Cultural fund, the Internet giant

Network Vision transformation to Internet TV, is the results of the last 6 years of the quest of the CEO.

Shawiding recently wandered around Guangzhou, Shanghai and Taipei in China to find the right strategic partner. According to the people close to it, the Cultural fund, the Internet giants have contact. The company is listed before the last round of financing, Shawiding consideration, with a generous cooperation to let people see the company's advantages and development ideas.

2006, the 32-year-old Shawiding Juvenile. Prior to this, he sold his two companies to Austria and the United States, the framework (after the division of the merger), the first bucket of gold to obtain life. See the Internet video field There are many opportunities, after several months of preparation, Shawiding created a good friend music.

From the network view of the transformation of Internet television, Shawiding that he is from the Red Sea. A report from Citic Securities shows that over the next three years, Internet TV mode will be expected to exceed 50 million in one year.

Shawiding has a dream. The future users of the best friends are not only 230 million of cable TV users, but also extend to more than 500 million of mobile and computer users.

"Double hundred Plan" Save the user

"2013, you want to achieve the ' double hundred ' goal." In the channel of telecommunications operators, the customer channel, the quality of the pay users to break 1 million, in the TV set and set-top boxes, the two channels, you will be through the built-in Internet TV services to the size of the pay users through 1 million, to 2014 years, pay users to more than 5 million. ”

Shawiding says the goal is based on the speed and basis of the development of each channel. Excellent friends mainly through the telecommunications operators, televisions and set-top box three channels to serve users.

In the telecom operators to the side, you often have to take the bundled sales, to join the carrier broadband package in the form of income sharing. "At present, we charge a lower service fee to give users a good experience of internet TV, once the user recognized the service, TV's pay habits have been formed, will automatically renew." Shawiding said. At the same time, telecom operators themselves need high-quality value-added service partners.

With the help of the operator's strength, the number of paid subscribers in Guangdong and Liaoning is over 100,000, and the operator's charge to the paid users is about 30 yuan, among which some of them are the income of the division of Music. Shawiding says this suggests that the chances of finding a way to profit on television are higher than on PCs.

In the field of television manufacturers, gifted friends are with Skyworth, Haier, TCL, Changhong and other major manufacturers to cooperate, excellent friends is the earliest access to television internet television service providers.

According to the official data of the best of friends, in the set-top box manufacturer area, the market coverage rate of excellent peer music has reached more than 90%.

Up to now, the gifted customer service user implant has reached about 3 million (according to the projected coverage of about 6 million people), which has entered the activation state of about 1 million users, active users about 400,000.

"In the future, with the number of Internet TV users become larger, each user support cost of 8 yuan ~10 yuan is enough." "Shawiding that the pay habit of television has been developed, at present, many regions each month's cable TV cost of about 19 yuan, if users are willing to get a better experience, such as 1080p high-definition movie online Watch, then users will certainly welcome."

Starting at the start of the 2006, Shawiding also wanted to make a video site, and his idea is bolder-"paid video site", and at this time the network video industry is already a red sea.

In the 2008, you faced the dilemma of either pushing back or closing the music. Later, Shawiding chose the former and plunged into the field of Internet television. Back to the beginning of the two years, Shawiding think made a lot of mistakes, tried film and television, and even tried music, although the company's business has a certain impact, but also understand that "PC video web site is not going through."

"Internet television represents the third generation of the Internet. The ' big ' of the TV screen, the effect of the experience to determine the user in the future is not ' watch TV ', but ' play TV '. Then the Internet application on TV will be more and more, in the future can integrate more applications, film and television, games, electricity dealers and so on. ”

"Cross-media" dream-making

Around the world, Apple, Google, and Microsoft are all focusing on televisions and living rooms to lay out their home entertainment empire. In China, as early as a few years ago, Chinese companies represented by Sheng began to stare at the vast market of home entertainment. Now that market conditions are maturing, a large number of internet companies are looking for opportunities.

At present, Internet video big guy is widening content and channel boundary. October 22, Tencent video general manager Liu Chunning in an interview, said that in the future, Tencent will be in the film and television play purchase, homemade drama and other aspects of the greater effort, "good quality content is always scarce, and competitive." ”

At present, Sohu video has reached cooperation with Sony Film and television, will be in the next 3 years, will form its own latest network playback rights. And on the mobile client, Sohu and Motorola, HTC, Sony, ZTE, Lenovo, step by step, Hisense, Asus and other manufacturers to seize the terminal market.

Because the border between radio and television and the Internet is more obvious, internet video manufacturers are not cut into the Internet TV field. "At present, 90% of users are watching video from laptops, and the next trend is to use mobile terminals like the ipad to watch high-definition video." Tencent will first consider the two channels of user demand, for television screen, there is no intention to intervene. "Liu Chunning said.

Such "impinging" state in Shawiding view, then have their own opportunities. "Excellent peer music has the opportunity to become a three-screen video service through the powerful service platform." "Shawiding so expect.

"There is a chance of cross-border integration in the triple-net convergence area." Wu Chunyong told reporters that if the triple-net fusion pilot made breakthroughs, the number of users affected would be more than 1.06 billion, not just 230 million of cable TV users.

According to the senior executives of the alliances, at present, the best of the four major internet giants and PC video field contacts, and even the industry to third party matchmaking, hoping to find the opportunity to strategic cooperation in the content of the.

Once Youku potatoes, Tencent, Sohu and other traditional Internet video players "wake up" to come, how to deal with the music? Shawiding is not afraid: "Although the same video, but internet TV is a new area." The ability of the TV to deal with the computer and mobile phone is not strong, this is the service provider's code flow, transmission and other components of the technology platform to build the ability, as well as the practical experience of serving TV users put forward the requirements.

Legal market access is also required. "At present, 7 licences have been issued in the television field and there is little possibility of issuing a national licence in the coming period." "Well-known triple network fusion experts, integrated network editor-in-chief Wu Chunyong that the Internet manufacturers into the field of radio and television licensing restrictions, excellent friends and South wide cooperation, with internet TV operating market legal access qualification, and has experience and technology, the two sides will produce greater benefits." For gifted friends, on the basis of Internet television, through the three-screen Cross-border services will be his future.

At present, in the Internet television services, the hundred-vision has been listed, Hangzhou Hua number has also been listed on the shell, leaving only gifted punk music. According to data, the most recent round of the financing at the end of 2010, the amount of about 20 million U.S. dollars, valued at about 100 million U.S. dollars. "To this day, we want strategic investment, the most important instead of capital, should also be able to bring resources." "Shawiding said.