Over the past few days, the electric business brush the wall has become a topic

These days, the electric dealer brushes the wall to become a topic. It is reminiscent of many years ago, the village of the west side of the wall of huge fertilizer, seeds and telecom package ads.

At that time, although the voice of the village is not supercharged, it is still full of vigor. I do not know this season, when the electric dealer brush Wall people run to the countryside, whether there is a strange feeling, that is the country's hollowing out: a large number of workers out of work, and even perennial not back;

Of course, the electric dealers will not be looking for such a remote village, they would be based on the so-called population, consumption, traffic conditions and other factors selectively to brush the wall, may not see such a hollow reality.

When countless enterprises, public media to small towns, villages, farmers as a final marketing depression, words will be called "46 market", "channel sinking", In my mind, is not a kind of Wei Guang is feeling, but a kind of temptation, and even the taste of violence marketing, rural people became a big industry, large channels, The lamb of the Internet dumping strategy.

1, Jingdong Mall: "Wealth by Labor, thrifty to Beijing east." "I realized that a kind of image that both wanted to render low price and was very artificial and loaded;"

2, Dangdang: "The villagers see the fellow, go shopping when." A lack of real rural life experience of the pretense;

3, Taobao: "Life wants good, hurriedly on Taobao." Is still a kind of dumping flavor from life.

A reporter to this exaggeration said: "Brush wall slogans are permeated with a strong local flavor." In my opinion, a pile of no ecological concept of the dumping of advertising words, there is no local flavor, what is "rich"?

I admit, I come from the countryside, there are too many small farmers thinking, there is too much insecurity, there are too many resistance to new things stubborn. But I still insist that the Internet, especially the electricity business, although is changing the world continuously, this stage, facing the countryside, it is only the capital under the lack of ecological concepts and humanistic care of the dumping.

There is no more than the brush wall culture can explain a high above, the same as the savior of the dumping posture. Should be from the bottom of the concept, from the basic survival perspective, but also playing the banner of consumerism, in countless pretentious language further overdraft the country's world.

I am convinced that the writer Liang in "China in Liang" in the sentence, the country is a "national womb." Now, "The village's collapse makes the Village people have no hometown, no root, no memories, no spiritual guidance and destination." ”

Because, the countryside has become the city and the industrial society's huge forgery. Mechanical duplication leads to the rapid collapse and dispersion of traditional values. To some extent, the end result includes companies that paint the walls.

When the farmers left to survive, the village of the elderly and children stay, where you compete for rendering online shopping, but also said to make every child to learn to use mobile phones to buy things, you do not think that there is a secret, cold cruelty?

In my opinion, although the brush wall marketing will allow farmers to benefit directly, but the one-way behavior of stimulating consumption, is not a healthy, reasonable ecological cultivation, because you just regard the village as dumping land, a huge market, and lack of its consumption power cultivation.

Brush wall Culture in the savior mentality, neglected it should feed the foundation of the soil.

I'm not going to direct rural sales of cheap goods is a sin, but from the ecological cultivation point of view. I think, to help rural entrepreneurship, create rich, far more than the use of dumping ads directly lured them to buy things more caring value.

Even for purely commercial considerations, the new brush-wall behavior is not a suitable time period. This year, many of China's manufacturing and Chinese real estate showed signs of contraction, a large factory start-up rate is not enough, production lines idle, construction sites began to deserted, farmers lost many opportunities to survive.

Can the internet giants come up with a more rational business strategy that can benefit from a 46-tier market and rebuild the rural community's consumption ecology?

A few years ago, I remember the giant company was ready to push the game for rural Entertainment, and developed a very large brush-wall marketing plan. But in the end, Shi Yuzhu suddenly feel, it seems to lack a kind of constructive to the countryside, the giant finally abandoned this strategy. I think, Shi Yuzhu's thinking, there is an idea of internet ecology.

This is far from enough.

I remember that in 2009, the foundry giant Foxconn launched the so-called "steam" channel program. That is, it encourages factory village workers to return home, create sales outlets, sell various consumer electronics produced by Foxconn and serve its overall channel strategy.

Of course there are vague redundancies in the plan, and when employees join, the channel plans run aground. But I think that there is a reasonable ecological concept, in the face of a hollow rural society, if you really want to activate consumption, first of all must let the return of the home, and have more space to live, with more spending power.

I'm looking forward to the Chinese internet giants. Expect them to change this one-way strategy, should really lower the head, first from the rural survival, rural reconstruction angle to cultivate a real bottom of the internet ecology.

Years ago, when I was working as a newspaper editor, once planned a "rural electricity business topic", let my colleague Zhangjingko to Jiangsu Xuzhou Suining Sha Market town, wrote a group of "Sha Market town" and dream, which, the beginning of the article, let me so far have moved.

"' do not leave the soil, not the hometown, the network entrepreneurship run off." ’

When the car into the Xuzhou Suining County ' sha Peasant Network Business Street, first reflected in the "First financial daily" reporter eye, it is this brush on the wall of the slogan.

It conveys a dream of the internet in Subei Township. This is less than 500 meters in the village Logistics express a street, for the online service of dozens of medium-sized container trucks, all kinds of delivery trucks, shuttle. ”

I also saw this sentence: "Instead of running around, it's better to start Taobao." ”

It is probably my small peasant thinking, every time I think of these two words, I feel the world full of vitality. In my opinion, the same is the electric business world, the same is the brush wall culture, this sentence "not leaving the soil, do not leave, network entrepreneurship running well-off", than the above jingdong with dumping the advertising language is a hundredfold.

Because, it is not one-way, but a two-way, cycle of ecological embodiment, that is, the electrical business has infiltrated the local life, for people to open the path of survival.

But this is far from enough. Rural integration into the Internet world, in the electric business giants, is not what they say will be called the so-called logistics facilities are weak and so, the real crux, or is a healthy ecological cycle. I look forward to the Chinese electric business giants, with the natural endowment of the regional market, infrastructure, through large data, to give a long-term 46-tier market eco-building plan, rather than crazy brush the wall.

In fact, there are too many remote villages in the country, and even the basic Internet and communication facilities are still scarce, and even fundamental electricity cannot be guaranteed. Some time ago, Negroponte came to China to attend the new media conference of Baidu, when he talked with the telecoms boss Wang, when he spoke about the next 1 billion Internet users, he expressed deep concern about this remote world.

Of course, I say so, not to belittle the Chinese township and the Countryman, their survival is more beautiful than the past. Just to say, the commercial forces of capital, especially the current Internet giants, their bulging consumerism posture, belittle the existence of the countryside. Low price temptation, mechanically copied merchandise, should not become the power of the countryside and the people, they do not need compassion, they have courage, toughness, some in the harsh life still remain the dignity, they want a fair and equitable right, but the lack of some education and training, of course, but also the support of rural finance.

Wen/Wang Ruichen