"Overlay" tyrants Microsoft's wonderful marketing: once hired the Navy to hold the Xbox

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Microsoft has always spared no effort in marketing its products. Recently, "tyrants" Microsoft once again through the marketing of extravagantly naked show how tyrants: In order to be able to share the old rival Apple, Microsoft claims that as long as users abandon the MAC switch to surface, give users money. In fact, every time the introduction of new products, Microsoft not only smashed heavily, and repeatedly "sword walk Slant", with some peculiar or even "exotic" means of marketing, "do not take the usual road" courage to let people have to marvel, today to see tyrants Microsoft's marketing magic weapons.

"Hit heavily to promote Win8"

The Windows operating system is Microsoft's trump card. With the advent of the mobile Internet era, Windows has been under constant attack. In order to promote WIN8, but also in order to let users see Microsoft with the Times. Microsoft has lost all its expense. According to statistics, for propaganda win 8 Microsoft Hao throw 151.8 billion dollars, is Win95 9 times times. It is a pity that win 8 is a sorry-for-fools.

"Revolt?"

Conventional marketing didn't make surface hot, and in order for Mac to switch to Microsoft Surface Pro 3, Microsoft did not hesitate to make a blockbuster offer: As long as consumers were willing to give the MacBook Air to Microsoft, they could get 650 dollars for surface Pro 3. It seems that Microsoft's move is to rob rival Apple's turf, do not know the heavy sums, whether there are really brave.

"Microsoft Meets the Entertainment circle: a different Spark"

The entertainment industry in the United States is so developed that Microsoft naturally cannot afford to miss the opportunity to join the entertainment community. Prior to the sale of surface Pro 3, Microsoft and Grammy collaborated to launch a band competition, the winning team can not only debut at the Grammy Awards ceremony, but also starred in Microsoft ads. Microsoft will also work with Hollywood this year to launch its own TV series, a move that might lure consumers into Xbox consoles and help Microsoft create a home entertainment network.

"Surprise: Put no line from the Forbes magazine."

Microsoft is using a bizarre promotional model to promote Office 365, an enterprise-class Office cloud service, which embeds free WiFi routers into Forbes magazine. Once the router is activated, users can enjoy a 15-day free access to T services. Microsoft has made the move, linking Office 365 's selling point to cloud computing to Wi-Fi, prompting users to have a positive association.

"Hire the Navy: try to hold the red Xbox One"

As the IT industry giant, Microsoft has always given the outside world the feeling of "high-end atmospheric grade." However, in order to be able to sell their products, Microsoft sometimes uses some relatively low methods. When Microsoft was promoting Xbox One, the company hired the Navy to post a favorable commentary in support of Xbox One on the news social networking site Reddit. Not only that, the Navy will also suppress adverse comments, the same as China's navy.

"New York Metro: Powder for Love"

Microsoft in the promotion of different products use different tricks, each time is unique. This time Microsoft turned its sights on the subway and sprayed a New York subway directly into pink. At first glance, I don't know what the Microsoft gourd is selling, but this pink is a popular color in the external keyboard of Microsoft Surface Rt. So the pink compartment became the best advertisement for surface.

"In order to surface, Microsoft also brushes the wall"

With the domestic internet companies brush the wall is different, Microsoft obviously more style, to create "literary fan" brush wall, through a large number of surface graffiti to show the artistic effect. Not only that, Microsoft also posted videos on video sites, telling everyone how big graffiti was made. In addition, Microsoft will surface ads to the big screen in Times Square is similar to the graffiti.