Overlooking mobile phone giants era: Lei strong cut into the game

What are the new lei in the gaming industry?

December 10, Millet Chairman and CEO Lei came to the office of Tianma Time and space. 11 o'clock that day, Tianma Company's "National Miracle Mu" officially online, as of the evening 12 o'clock, the product first 13 hours to recharge the breakthrough 26 million, has opened the service 168 groups, the entire platform added 690,000 users, Millet Game Center added 200,000 users. In addition to the 360 platform not on the line, "National Miracle Mu" in all Game class platform download ranked first.

Lei in the micro-trust friend Circle share the speech: "Today," National Miracle mu "public test, I spent a few hours finally landed Miracle 9 area, this game or more than 10 years ago in the PC played, easy to start, the picture gorgeous, play up hearty, played for several months, today a game, feel particularly cordial, When we played Mu brother, please leave a message. "The message of the micro-trust friends, including Tencent founder Ma, he said" I played. "

What does this company have to do with Ma Teng? It is reported that the company responsible for the release of the Kai-UK is Tencent investment.

In addition to Millet games, Tianma, Kevin and the three senior executives, the auditorium is still standing on a person, is 51 game CEO Liu. Last week, she has just 51 play to 500 million yuan for sale, is currently a consultant of millet company, it is reported that she will join the Millet game team.

Tianma company founder is Liu in 51 playing old subordinates, and the same as Shaanxi Fellow. Early in Jinshan, Liu is Lei's old subordinates, is responsible for Jinshan company's marketing department. Liu return, means lei for Millet Game Reserve cadre resources for millet vigorously develop game business ready to prepare.

The hand tour monopoly will come

Lei to the 21st century economic reporter said that the hand tour has been three stages, the first stage is mobile phone casual games, the second stage is mobile phone page travel era, the third stage is the mobile phone end of the era, this is the specialization stage, the giant era.

There will be two types of companies in the era of hand tour: one is the traditional game giants, the other is a professional team from the traditional game giants. The future of the game must invest a lot of money, manpower, material resources to gain market recognition, pioneering period of shoddy times will become history.

A perfect game from the founder of the pioneering team for the 21st century economic reporter said: "The entire industry 15,000 hand tour manufacturers, 200 new games every day, such as online, the industry competition is not the Red Sea, but blood, troupes-type entrepreneurs must be eliminated." ”

Recently, a tour of the Hand Tour "Tianlong Eight", the Giant's "Journey Pocket Version", NetEase, "The trip to the West" have been different degrees of success, and now millet will be the traditional end of the "miracle" moved to the mobile phone has also achieved good results.

In addition, the blue Port online December 19 will be listed on the Hong Kong Gem. All sorts of signs show that the giant era is really coming.

For the above phenomenon, lei that the hands of the market, whether developers or players will be mature, the hands of the wave will continue to swim a year or two. Period, the hand tour market pattern will complete the evolution, finally formed similar PC game era several big giant monopoly market situation.

End-travel vendors will become the remainder and the winner. Lei has several reasons: first, the traditional end of the tour has a strong user base, the user's inheritance is good; second, the players pay more and more attention to the game production quality, play degree and depth; third, for developers, products need sustainable development, pay attention to product quality, viscosity; four is the end of the tour itself is high quality and high viscosity of the game.

What about the future of hand tour? Lei believes that the future of the hand market will be a PC-side tour several times. The founder said the company now has a monthly income of more than 500 million yuan in the market, and in the era of PC-side travel, the best game of the annual income of only more than 1 billion yuan.

Millet Trilogy

The "Miracle Mu" in the first process, millet application store, rice chat, Millet browser in the key position to promote this product. In addition, Tencent client, Baidu Assistant, UC Browser also in the key position to promote. "This is the first time the industry has used so much resources to push a mobile phone game," said the founder. ”

In addition, Jinshan software Jin Shanyun Business Unit is responsible for providing operational support, including server, development component SDK and so on. Jin Shanyun employees have been stationed in Pegasus 5 months ago to help solve various technical problems.

Lei said that the future for the game business, Millet is a platform. The platform will support three aspects: first, the user entrance, millet sales over 60 million this year, the next year is expected to sell up to 100 million, and user activity may be the highest of all handset manufacturers; the second is financial support, such as for Tianma, Millet also provides investment; third, IT infrastructure and development tools, Similar to Amazon's support for application providers.

Like the PC age, gaming is the most lucrative business in the internet business. Lei to play as a breakthrough, layout of the Internet: The future, the millet mobile phone for all internet business, is the entrance, millet through technical support, development support, and even through investment, pull these Internet application providers to join the Millet platform, become a part of the millet ecology. Millet as a platform, there are many ways to profit, such as advertising, income sharing patterns.

Software, hardware, the Internet is not only lei product thinking, but also the LEI Strategic Layout trilogy: First do the software, do the MIUI, the next good hardware, that is, mobile phone, the last step is the Internet business, through the way of ecological chain construction. Three steps to go, millet Company Summit also that millet company stunning listing date.

In addition to the game, Lei in the electric business, video and content, entertainment and other internet businesses to invest extensively in the overall layout of the Internet business.

Take the game as an example, compared with the PC era, hand tour division has been very fine, from the game research and development companies, agents, to the operating platform, cloud services, the entire industry has been all industry chain. The way of millet is to platform mode, all the links of the company are concentrated to millet up. Millet hopes to achieve the richness and completeness of the industrial chain through the platform model.

Mobile phone three-step mode will also be replicated in other hardware platforms, in addition to mobile phones, there are televisions, tablets and other products, there will be more products in the future.

Lei patted the side of the Shang said, "Although the millet mutual entertainment this period of time is very tired, but compared to the days of playing games has been much easier." "Why relaxed?" Is the difference between platform thinking and product thinking. In the millet system, the millet hardware system has been built, MIUI system to ensure that the user's high viscosity, on this basis can successfully launch the Millet game platform, Millet Mutual entertainment platform in the future of the game can also form a separate industrial chain.

Millet provides the figures show that from the beginning of this year, Millet Mutual entertainment in the millet ecological help, the monthly water in the last month has reached 175 million yuan, from the beginning of December to the present, the platform water has nearly 200 million yuan. Hardware is not making money, the Internet business is making money, and Lei is fulfilling its goal four years ago.