Overseas entrepreneurs sell cash squeezed fruit juice monthly sales nearly 100,000 have been millions of investment

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Lead: Founder Linmao and Zhang Zhenyan two people raise 200,000 yuan, aimed at Chongqing is squeezed fruit and vegetable juice to send a blank market, the establishment of the brand "Wang see Wood Narrow", currently won the venture capital million investment companies.

Microblogging, Friends circle business, "micro-bo + micro-letter + delivery Products" seems to be the standard mode, but the network channels really can make entrepreneurs earn? Linmao and Zhang Zhenyan, an entrepreneur, say that face-to-face sales are more effective than micro-letters. Two people raise 200,000 yuan, aimed at Chongqing is squeezed fruit and vegetable juice to send a blank market, the establishment of brand "Wang see Wood narrow", operating the fruit and vegetable juice. Operating 7 months, the monthly sales of nearly 100,000 yuan, currently won the VC company million Yuan investment.

Marketing without micro-letter to brush the floor to send leaflets

Zhang Zhenyan graduated from the Mathematics Department of Allegheny College in the United States and gave up a monthly salary of a consulting firm in Shanghai to Chongqing, and Linmao returned to Chongqing after graduating from the Hong Kong Polytechnic University.

Linmao juice is mainly based on the monthly order, customers pay at least one week of the cost, you can enjoy every week Five days of delivery services. 80 Yuan/week (5 seasonal fruit flavors), 320 yuan/month. Hami melon juice is too sweet, kiwi juice good sour, grape juice a little astringent today ... These uneven flavors of seasonal juices are the first difficulty in making customers reject them. But it turned out to be a big selling point for fresh-squeezed fans.

Promotion from the brush floor to send leaflets began, Linmao called "milk" the traditional way of selling. The same is standing in the office issued leaflets, the general sales staff sent the hand after the hands of leaflets directly away, but Linmao two people will be sweeping the building return visit to ensure the effect. Doors also does not matter, a return to health two, the freight elevator, fire escape ... They have tried the way to get into the office.

"The price of network channels rising, the effect is not always good, I do not like my clients are the most familiar with strangers." Linmao says the advantage of the push is a higher rate of customer conversion and more accurate target audiences. Relying on the push, Lin Mao daily average number of clients sent to reach more than 300, including banks, 500 of foreign white-collar workers.

To push and network channel which is good? " Products determine the marketing model. Linmao said, if the cost of the two is similar, through the network to promote more worry, but if the lack of good promotion methods, face-to-face push is more effective.

Capital VCs invest them millions

"Although the sales of nearly 100,000 yuan per month, but the store has not been profitable." Daily distribution to reach 2000 households, in order to run flat. But to enlarge the user, must throw money to further widen the channel. Linmao said there was not enough cash flow and they were looking for a venture to invest.

They spent a week sorting out a plan for tens of thousands of words and sending it to the Vue's mailbox. In early March this year, a VC fund two times to find them for a long talk.

Unlike Lin Mao's prediction, VCs value industry trends and imaginative space. One week after the last conversation, their fruit juice project was funded by the VC fund for millions of dollars.

"VCs are very fancy entrepreneurs themselves, most of the VCs are required to find their own door, you have to take the initiative." After the first investment, they asked us if we needed more, and we refused. If you are too greedy, it may be over. "Linmao said.

Bottleneck sourcing and high management cost

Why has it not been profitable? In addition to the input part, the source and management cost is the biggest bottleneck.

"Our source belongs to two times purchase, the price is several times the origin." This leads to a high cost of sourcing. Linmao said that the focus of their second half is to find the origin, direct purchase. "If the direct purchase from the origin, the cost of raw materials can be reduced by 1/3, quality will improve several grades." ”

In addition, the biggest problem with the push is the high cost of management. At present, they plan to introduce a set of data scheme to get through the "last kilometer" distribution bottleneck.