Overseas expansion in Windows Azure cloud era

Time backwards 50 years, the globalization of the company is very rare, the number of those who are generally not selling coke, is selling oil. In an era when television was not yet universal, every global company had exceptionally rich capital.
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The popularity of personal computers and the Internet at the end of the last century greatly reduced communication and management costs within and outside the enterprise. Microsoft, HP, Honda, Nike, Sony, McDonald's and Starbucks have all grown rapidly to global brands over the past few decades. But here's a "quick" quote, and over the past few years we've seen too many internet companies running out of red news, downloading too many games such as plants and zombies--even if it's a work of an overseas company.
 
There are many reasons behind the growing resistance of national boundaries to business development, and the ubiquity of cloud computing is undoubtedly one of the most important.
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According to the traditional it model, a company must deploy it facilities in the office before it is launched overseas to ensure that employees can connect to the corporate network and use enterprise applications. Internet companies are more challenging, and in order to ensure that users can access quickly enough, they must deploy IT infrastructure in the new market area, which means buying or renting a large number of servers and bandwidth. The challenge is resolved by the public cloud computing platform
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, such as Windows Azure. Depending on the Windows Azure Platform's eight data centers in North America, Europe, Southeast Asia, and 24 CDN nodes around the world, businesses can start their overseas business by renting Windows Azure services at low cost.
 
Network Video Media pplive in the construction of the Asia Television Network (ATN). In the past few years, overseas operators and television stations have contacted PPLive, hoping that PPLive will help provide network TV solutions. PPLive research began two years ago to prepare a cloud television platform Asia Television Network, plans for the lack of any technical strength of small television stations and content operators to support smartphones, tablets, computers and set-top boxes of the cloud television services.
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But it is not easy to build a video service platform overseas, viewers are increasingly demanding on-screen TV, and need to invest a lot of money to build an infrastructure that can meet a large audience and watch 1080P video. Eventually PPLive chose to tap the Windows Azure Public cloud computing platform to move into overseas markets, moving the company's core technology to the Windows Azure Cloud platform.
 
relies on Windows Azure's data centers and CDN nodes around the world to successfully operate without investing in an IT facility pplive. Starting in January this year,There are already a number of operators from Southeast Asia, North America contracted Asia television network.
 
It's not easy to get into the overseas market, and to market and promote, small to Web sites and application icons all need serious consideration. The public cloud computing platform has dramatically reduced the challenge from IT, and the company is increasingly focusing on core business issues and is gradually becoming the choice of more and more companies, and we will see more companies rely on cloud computing to quickly grow into global brands in the future.