Overseas fees online Games bottleneck domestic free mode or into a new trend

September 29 News, foreign well-known analysis agency, British media market research company Screen Digestt recently released one by one "fee online: High risk and low income," the game market report.　　The report covers the purchase of paid online games in Europe, North America and the private sector. The report notes that in 2009, the market for fee-based online gaming in North America and Europe grew to $1.6 billion trillion, and in 2008 the figure was 1.4 billion dollars. If this is calculated at 4.9% per cent annual growth rate, the market will increase to 2 billion dollars by 2014.　　Meanwhile, the Western pay-for-game crowd will expand to 13 million by the end of the year. Overseas fees and charges online games meet the bottleneck of the big Blizzard at present, the 2009 56% of the paid online games in the North American market, while the dynamic view blizzard accounted for 54% of the market share, but compared to 2008 60% is also down.　　Looking back 2009 years, the dynamic view blizzard is still the biggest game manufacturer, occupies the entire net swims consumer crowd's 54%. Lich Wang Home alone even though the operating model of the charge net game still occupies more than half of the market, but some bad signals have quietly appeared, last year, the main operators of the income of nearly 10% drop, and this and many free online games and social networking games flourish has a great relationship. The report points to "the popularity of cheap fees".　　This traditional online gaming profit model has begun to be very obvious impact. Another extremely unfavorable phenomenon is that the power gap between the net players is very big. It's hard for many vendors to break 200,000, which is not good news for vendors, because they can't get more revenue, and once [Source: gameres.com] Higher fees will only lead to more players losing. And more than 50% of the market share is Blizzard "World of Warcraft" occupied.　　If the "World of Warcraft" out of the market, the charging mode of operation of the overall income will be more than half of the decline. Try prop fee free mode overseas popular at a recent Facebook F8 developer conference, a Facebook spokeswoman said the unified virtual currency, the credit coin (Facebook credits), was launched in June this year. September 23, according to foreign media reports, Facebook has been vigorously promoting its virtual currency system, hoping to increase other sources of revenue outside the advertising business.　　There are already millions of users who spend money on Facebook to buy virtual items in games like Farmville and Mafia Wars.　　To boost the market, Facebook began selling credit cards at Target in US retail outlets since September.　　In addition, "World of Warcraft" designer Chilton Tom Chilton said in a media interview that "World of Warcraft" may shift to a free model, through the introduction of micro-trading system to obtain revenue. Chilton says many of the current pay MMORPG(Massively multiplayer online role-playing games) turn to free, micro-trading models at the end of the lifecycle. Although the life cycle of the World of Warcraft is far from over, Chilton recently said in a media interview that the possibility of introducing a micro-trading system is not ruled out, "I think it is possible for us to introduce a micro-trading system."　　It is difficult to predict when we will turn to the free mode.　　This April, the United States Clothing "World of Warcraft" online Mall The latest launch of two virtual goods: The 25-dollar day of the horse and 10 dollar Lil ' XT. The two virtual goods were launched yesterday, immediately attracted a large number of Warcraft players came to buy, so that the mall had to call out the queuing system so that so many players queued up to buy.　　6 hours after the two items were released, the queue was waiting and the player had reached 80,000. Blizzard's attempt to sell two of 10-dollar pets online Last November was a clear windfall for blizzard. If 140,000 people (excluding those who have already bought good items) buy a 25 dollar horse, Blizzard can make 3.5 million dollars a day.　　Blizzard can still make 1.4 million dollars a day if no one buys the Lil and buys all the ' XT '. Go out of the country prop charges or new development on this there are Warcraft players joked: "(China) finally began to export values!"　　"The idea is: Chinese online games manufacturers selling props has become popular in the world, even the previous ban on the private cash transactions of the users of the blizzard, but now they openly sell the game props." While China is rethinking the "free online games", "props charge" of all kinds of drawbacks, these foreign game operators are eager to, this is quite cold jokes taste!　　But conversely, if these overseas game giants can also participate in, will promote the "prop charge" mode of further development and maturity, this may again create a "free online games" New Horizons! Screen Digest company introduced Screen Digest company is widely regarded as the world's leading media-focused research, publishing and consulting company. At present, the company has 50 analysts, the scope of the work includes the entire traditional and emerging media, including music, film, television, games and digital media. (Digging the shell net)