Overseas most familiar with Chinese brand ranking Haier title

Recently, the Chinese Foreign Language bureau released the "2014 China National Image Global Survey" report, the report from a number of dimensions of the survey of the Chinese people of China, which, in overseas respondents to the Chinese brand familiarity degree rankings, Haier is the home appliance industry in the most foreign people familiar with the brand.

It is understood that the survey by the Chinese Foreign Language Bureau of the Foreign Communication Research Center and a little cooperation with China, covering the various regional and economic development level of 9 countries, including the United Kingdom, the United States and other developed countries, including South Africa, India, Russia and other developing countries. A total of 4500 people surveyed in each country were 500. The survey uses online surveys and strictly enforces international standards. To ensure a sample representation, the respondents surveyed the 18-65-Year-old local population, and the proportion of men and women accounted for half.

Haier can become the most familiar Chinese household appliances brand, inseparable from its years of mature overseas market practice. Through the implementation of the "Trinity" localization strategy, Haier in overseas markets to build a research and development, manufacturing and marketing in one of the local network. In Europe, for example, Haier Europe is headquartered in Paris, France, manufacturing centers and supporting departments located in Italy, research and development and design centers in Germany, French and Italy 3 countries. Haier's products have been sold to more than 30 countries in Europe, in Kesa, Media Harsh, Carrefour, expert and other mainstream channels and other retail outlets in Europe.

At the same time, Haier also adhere to the brand differentiation and internationalization, in the global build to Haier, Netherfield Parker, Yacoya, Cassadi, commander-in-chief as the main body of the brand structure, to multiple brands to meet the needs of different regions of the world's users.

In the Internet age, user demand has become the first driving force for brand development. Haier through the building of user interaction platform, to achieve with the global user 0 distance dialogue, to meet the needs of users in different regions. For example, Haier actively occasion new media, through Facebook, Youtube, Twitter, Google + and other social media platform, invite users to participate in the product design, development and other processes, so that users become the product creator, user and promotional ambassador. Just 2015 New Year, Haier has been interacting with more than 2 million global user fans on Facebook.

Under the national strategy of "Made in China 2025" and "All the way", the internationalization of Chinese enterprises, especially manufacturing enterprises, is speeding up, how to gain a foothold in international market and become familiar brands of foreign people, Haier's international experience is worthy of reference.