Overseas play "first trial after broadcast" Implementation of video site collective Silence

From April 1 onwards, the state press and publication of SARFT issued the "on the further implementation of the online film and television drama management relevant provisions of the notice" officially implemented. The "notice" stipulates that the introduction of the drama in the video site has "quantitative restrictions, content requirements, first-trial after the broadcast, unified registration" four main principles.

At this point, the foreign play in the video site "Synchronous Update" is no longer possible. Although netizens have expressed their reluctance to accept, the impact of the video site is silent. Experts believe that the new rules on video sites caused by the impact is not large, but whether the video site is the flagship Korean dramas or American dramas, after all, the provisions of the film and TV, the site has other programs, network video companies will find the balance point of the enterprise as soon as possible.

Overseas play "first trial after broadcast" Implementation of video site collective Silence

"Limited order" to limit the number of foreign dramas: 2015, the introduction of the number of TV dramas in the previous year (2014) on the number of domestic film and television drama 30%. Second, the content of the control: to encourage the introduction of the broadcast content of health, production sophisticated, carry forward the beauty of the foreign film and television drama. The common murder, violence, erotic, psychological perversion and so on in American drama must be cut. In this respect, Yang Guang network Deputy editor-in-chief Wu Gang to Beijing it channel to interpret as, is to protect the domestic drama system, it will be the development of domestic cultural industry has played a certain role in promoting.

In addition to the restrictions on quantity and content, the "outside order" also requires a unified registration of foreign dramas: the September 2014 before the broadcast of foreign television dramas must be completed before April 1, 2015 registration, the online broadcast of the agreement expires after the expiration of renewal, such as the renewal will continue to follow the new policy.

The introduction of the foreign drama "jet Lag" has been a lot of netizens spit slot. Netizens "Pig face pencil Box" that "to prevent viewers from watching American drama The best way is to do a good job in China, rather than what restrictions." "With the netizen different opinions, when the Beijing it channel to ask each home video site on the new rules of view, they are invariably the choice of silence."

Industry: "Limit order" on the video site impact is not

According to the "Legal Evening News" report, although SARFT issued the official document that the new deal on overseas dramas, will start on April 1, but many people in the industry said that the vast majority of video sites have been in advance according to the request to update the U.S. drama, overseas drama regulation has actually taken root in China for three months

"The Legal Evening News" reporter statistics found that this year, all video sites synchronized update the number of U.S. dramas, compared with the same period last year, a decrease of 22, a drop of up to 43%. In the North American market, there is no new purchase plan to enter the video site, which is not available in the Spring series.

Earlier, Youku President Wei had publicly responded to the impact of the new rules on the video site, he said, the overall flow of foreign dramas is not the largest source of traffic, domestic drama is still the largest. "may not be too late to see the content of real-time synchronization updates, until the general administration after the audit to take out." How to sow, how to play, follow the rules, he added.

As Wei said, Beijing, China's IT channel through the comb several mainstream video web site found that domestic TV series traffic is indeed far higher than Japan and the United States Korean dramas. The main attack on the United States, Sohu Video for example, the mainland plays the first "Gujian Tan", broadcast volume up to 1.58 billion times, and in the U.S. play ranked first "blood clan 1th Season", broadcast volume of 192 million, and "Gujian tan" difference eight times times more. In addition, in the Youku play top list, TV series ranked the first "splendid edge of the gorgeous Adventure" broadcast volume of 43.816 million times, and the U.S. drama ranked the first "Walking Dead fifth season" 1.71 million of the broadcast volume difference of 25.6 times times, than the Japanese Korean drama ranked first "Pinocchio" 2.39 million times the broadcast amount of the difference is more than 18 times times.

This shows that SARFT's restrictions on foreign dramas will not be the video site traffic caused too much impact. Radio and television industry experts, integrated network executive editor Wu Chunyong to the Beijing It channel also said, "the short term of the foreign drama, will cause a small number of video site users lost, but whether the video site is the main Korean dramas or American dramas, after all, the provisions of the film and TV, the site has other programs Network video companies will find the balance point of the enterprise as soon as possible. ”

Does the spring of homemade drama really come?

Will the implementation of the "pre-trial and post-broadcast" system lead to the resurgence of internet piracy? Wu Chunyong to deny, "in recent years, the various departments to combat the piracy industry, the authenticity has been deep into the hearts of every user, in order to catch the play and back to sell pirated discs of the era is not Wu Gang also said, "The Government's awareness of intellectual property rights has been strengthened, although internet piracy can not be completely eliminated, but the days of condoning piracy is gone forever." ”

After the implementation of the "Limit purchase order", where is the breakthrough of the future video site? Wu Chunyong The answer is "homemade drama." He believes that video site is a content for the king of the industry, originally rely on the development of a single opera site must expand content, homemade drama is the video site to take a differentiated route of choice. In addition, a large number of domestic television dramas did not enter the line, the film may become the next video site contention.

Prior to that, Sohu video production related director Huang had predicted, "2014 years is a network of homemade drama, this year is the major video site killing one year." "He believes that video sites strongly support homemade dramas because they are more likely to derive from homemade dramas than buy them." "If you buy a piece of copyright, the only revenue channel is the advertising and playback patch." "Huang explained," But if it is a homemade play, you can also be based on the needs of advertising, sponsorship broadcast, naming and other channels, so that the income will be more rich and better control, in recent years, the major video site homemade drama revenue will be rapid development, the proportion will continue to improve. ”