Overwhelmed by the "exploitation" of the store "love" to build their own channels to protect profits

Unbearable end of the store "exploitation", to "make a home" expansion of the production enterprises will add another. Yesterday, Hermes (002403.　　SZ) Related people told the first financial daily, because of Wal-Mart, Carrefour and other supermarkets back slowly, and charge a variety of fees, affecting the company's profit margin, so is to "hydrangea" to more and more three or four-line city regional agents, and strive to market sales in this part of the total company sales of about half. Ai Shi Tatsu said that the current love has developed 200 of the city-level agents, the future will also develop about 100.　　Previously, the home appliance industry Tcl, Changhong and Gree have built a sales channel. With Supor (002032. SZ), Shanghai Guanhua Stainless Steel Products Co., Ltd. (hereinafter referred to as "Crown China Limited") and other industry enterprises, love is the operating profit rate has been low. Public data show that Supor, Guanhua Limited 2009-year operating profit rate on the level of 10%, and love is only 6.5%, 2008 lower to 5.7%. In the first half of this year, Hermes showed total operating income of 984.5816 million yuan, operating profit of 43.9566 million yuan, down 13.21% from the same period last year, operating profit rate of 4.5%, is the lowest since 2007.　　The fall in profit margins was mainly a sharp rise in the prices of raw aluminium ingots and stainless steel and an increase in advertising spending, the agency explained in a semi-annual report. A person who declined to be named told reporters that margins were not as high as those in supermarkets such as Wal-Mart and Carrefour.　　The main market of Hermes is in the domestic one or two-line cities, in these cities, Love is through with Wal-Mart, Carrefour, Metro, RT and other cooperation to establish a "store shop" and the form of the counter to sell products, this form is certainly let love to open the one or two-line market, access to market share, also let love to pay a certain price. The biggest price is the slow return. Love the people said, Wal-Mart and other big stores are usually about 30-60 days, sales of slow recovery so that love is not a small risk. At the end of 2007, the end of 2008 and the end of 2009, the total balance of accounts receivable and receivables was 283.0687 million yuan, 329.1533 million yuan and 398.907 million yuan respectively, the proportion of current assets was 33.59%, 37.04% and 40.07% respectively,　　Although most of these accounts are within 1 years, the delay in the return period means that the wealth of those books is facing more shrinking threats. The person said in addition to the long period of time to bring the volatility of profit levels, large stores, especially transnational large supermarkets levy a variety of fees, such as entry fees, promotional fees, etc., because the other side is a multinational chain enterprises, the implementation of standardized operations, love is not to negotiate with the basic bargaining space. Guanhua Limited general Manager Huang expressed similar views, Huang said, Guanhua Limited currentlyTo market The independent tableware brand, will bypass the supermarkets and other channels, in Guang department stores, Oriental shopping malls such as department stores to open a counter form of sales, strengthen the control of the sales channel manufacturers.　　The people of Fidelity also pointed out that Wal-Mart, Carrefour, such as the main shopping malls in the domestic one or two-line city layout, but the domestic one or two-line market kitchenware and other products have been facing saturation, three or four line market there is a lot of development space, if the store will be opened to three or four line cities, enterprises will missed development opportunities.　　The above people also believe that agent channel to take the goods is cash transactions, will not produce the issue of delay, will not occupy the capital of love, and in addition to Cross-border shopping malls, agents only have certain advantages in a specific area, the negotiations in love to have more initiative, so the profit margin can be higher. Before the appliance business Gree has a similar approach, gree in the construction of Gree stores want to "solo", but by the United States such as the boycott of the big stores, the love of the development agent system will not appear similar conflicts of interest, he said that the current large stores are mainly distributed in the one or two-line city, And the agent's operating area is mainly concentrated in the city level below the county and the lower level of the township market, the two sides are basically no intersection, the other agents sell goods 40% or so different from the hypermarket, is the love of the company for the three or four-line market design products, the two sides can coexist.