O!what, the mobile internet fan economy from the fans meeting

Chasing stars is a no need to explain the path of no return, which is why the fan economy is so fascinating. However, fans have been meeting, the signing of the sale, the film premiere of the organization is very inefficient, often by the powder head through the bar, QQ group, such as the number of statistics, pay treasure dozen money and so on. And, unlike the concert, this kind of direct connection between fans and stars of the activities, whether from the level of information, or organizational style is in a disorderly state, but this is a big fan is just needed, see this demand O!what fans will be the point to solve the problem, It has received 3.5 million yuan investment from an angel investor.

First of all, o!what for the fans will provide a CRM tool, it hopes that the fans will be all involved in the collection of activities are migrated to their platform, from the staff statistics to pay the whole process completely pass, the goal is 3 months to complete the domestic 50-100 of the best quality fan group settled in, Its founder, Ding, says there are more than 20 that have been negotiated. As a host of activities of entertainment companies, public relations companies and other primary resource owners can be published on the platform related activities, directly to complete the ticket sales, whether it is a purchase or personal purchase form.

Why is it docking with fans? In some cases, the way fans spend their activities often with our "cock silk" is not the same, the meeting will not say, such as concerts, plays and other activities they are hoping to buy the tickets together. In particular, O!what also support the release of concerts, drama activities, by the fans will lead the time to meet the needs of the mission, and this point in the Barley network and other ticketing sites are not achieved, and the link between the admission price will be higher.

For now, fan meeting, the signing of the sale of resources are also mostly in the hands of public relations companies, but the next o!what will be in the custom service of fans, especially for the two or three-line city planning some of the TV series launched fans meeting activities (first-tier cities should be Han, Hong Kong stars have powder. ), to take the form of pre-sale activities, before the supply plan to find out where the demand. This kind of activity, the O!what investment plan strength will be bigger, in the profit pattern will be divided with the executive PR company.

Fans will be the way the user is of course a precise user access, in addition to activities, film, album Marketing is also O!what's income focus. In addition to these star-centred activities, O!what also wants to involve some of the more lifestyle-related scarcity activities, some of which are transnational in nature.

O!what founder Ding clean China International Fashion Week PR, drama producer, but also did 3 years of star public activities related work, and its team has some members from Phoenix, Sina Entertainment, barley nets and so on.