Pacific Longhao: Mobile Internet entry speed development channel

Longhao, Vice president of Pacific Network Group

2012 Guangdong Internet Conference was held at Poly World Trade Expo Hall Fifth, no. 1000th Haizhu District East Road, Guangzhou, from December 14 to 15th. This meeting is hosted by Guangdong Internet Association, organizing Committee of Guangdong Internet Congress and the media consulting Group. The conference focuses on the Internet industry new ideas and digital media era, in-depth focus on the Internet industry resource integration. Longhao, Vice president of Pacific Network Group, delivered a speech.

Longhao said, now mobile Internet or the whole situation of the Internet, into a very fast development channel, embodies the triple net fusion.

The following is a transcript of the speech:

Longhao: Just now Wu Sum Lee from a very macroscopic aspect of the new media on the development of the industry changes, Lee from the print media to the new media into a certain analysis, we do the Pacific network site, I will be from the site to the media transformation perspective, how to combine our own brand, to do a personal share.

From the current trend of industry development, I believe that we can see that now mobile Internet or the whole situation of the Internet, into a very fast development channel, embodies two points, one is the three nets integration, greatly changed the state of life, for example, we used to come back home, may look at the newspaper , television, listen to the radio, now basically television, the internet including mobile phone access to communications, information, this change in life, will create many new opportunities.

Multi-screen linkage will greatly change the access to information, we have only in the leisure time through the Internet, listening to the radio, watching television to obtain relevant information, when the mobile Internet products come out, we now anytime and anywhere really embodies the mobile, anytime you want to get some information, Great changes have taken place in information channel acquisition.

Today I mainly talk about brand, brand and the development of the entire industry is closely related, they are the symbiotic environment, first of all, the industry change is the brand's development and growth of fertile soil, an industry development, we can see that there will be some new great companies will come out, there will be a new model, there will be a new company from very small long to very big, At the same time there will be a gradual withdrawal of the old company, because there is no adjustment to the industry changes, gradually withdrew from the stage of history.

At the same time, there is also a part of the company, he seized the opportunity of transformation, his brand influence in the development of the industry trend, the company to achieve greater size. Let me introduce you to two examples one is the United States online, in 2001 when with the time of the big Union, we all said that is the era of the giant will appear, many people are crying wolf, many internet companies are uneasy, there will be all kinds of rumors out, after 10 years of development, The latest news is that the era of China and the United States online break-up, why this phenomenon? In fact, AOL was the earliest time to do is dial-up, when the widescreen era, still die holding the dial unchanged, and finally came to the results of the present.

The corresponding case is Apple, Apple has a section to do fast, in MP3 out of the time, it used MP3 played a turnaround, built a group of fans, the company to revive, see the development of communications industry, do MP3 after the fashion, design requirements, do the phone above, At the same time very good use of the original through the MP3 accumulated brand reputation, the introduction of the product market, as the Wu said, they created a mobile internet now, all the models, in fact, did not jump out of the apple to design the rules, this very good use of the brand advantage, here I express a point of view, When a new industry comes along, there will be many opportunities, but this industry must excavate his own some advantages of the place, combined with some of the characteristics of the industry, to do the transformation, as Lee has just said the plane media to deal with new times, how to use their advantages to do transformation?

Also in the Internet enterprises, we are now facing a great impact of mobile Internet, the next will be from a relatively microscopic, from the actual situation of our company to analyze my personal views.

Our company was established in 1997, do the internet this piece, before long before the Pacific in this industry longer, will know that we do the first computer city, do the property, we formed a lot of computer business, we have a lot of this kind of computer business information, after several years of operation, We introduced the model of cement and mouse in 2007, this is our company big transformation, is to put the offline merchant information through the Internet way, has moved it to the on-line, through the net lets the merchant do more information leakage, after more than 10 years of development, we 2007 in Hong Kong listing, currently in the Internet this piece of business , we have maintained relatively rapid growth.

In 2010 saw the trend of the industry, found that the user gradually lost, where have gone? Later, the analysis found that users in the way of using the Internet has changed, not only to return home or work every day to turn on the computer to see information, perhaps more through mobile devices to obtain information, so-called debris time, the application of this, we made a major strategic transformation in 2010, On the basis of this piece of our internet, we are going to make some changes to the direction of mobile Internet.

Two directions were specifically discussed, the first direction, because our company does the thing, is his media, by the editor responsible for the various places of information collection back through the network platform for the release, but we do is relatively vertical media, we can cover computers, automobiles, women, This kind of people life is related to the industry, we turn to the mobile Internet, we will also take advantage of our advantages in this regard, we consider the first direction is the consumption, information reading methods products. The second is to be close to the consumer, many people used to buy a computer, will go to the Pacific to check quotes, the final quote to the offline purchase, in fact, now infrastructure construction, including Taobao these basic construction payments have been fully able to carry online transactions, our second direction is e-commerce, consumer shopping guide E-commerce.

Below I combine our actual situation, unifies our superiority to give everybody brief introduction. First of all, our company is a consumer information service, equal to the user is carefully selected for the user to purchase decisions have an impact on the information, we do six industries, are covered to everyone's life must be some aspects, our audience are also in the consumer group relatively more consumption of a group of people.

Customer base, in all directions we do, we will be with the industry's most well-known manufacturers have had cooperation, our own customer resources will be very rich, the application of these two advantages, just talked about the advantages of customers and customers, are the advantages of our brand, the application of this advantage, we have to read products, will be divided into two parts, at the beginning of time, we have a lot of discussion or have a lot of lessons, at the beginning, we want to put all the things on the Web site to move the internet above, after a period of operation we find it unrealistic.

The information they get through the mobile internet is fast-food, some news, information type of things, or timely information, such as the village site on the traffic is particularly good, such as the true most of the model of the evaluation, very large articles, in the mobile Internet with the traditional way of reading, using the client's reading method is not particularly suitable, We have made a certain adjustment in the operator, we are in the information Client push is the industry news, industry quotes, quotes, users can be very timely, simple digestion of information.

For in-depth reading of the information, we will be in the way of electronic magazine hosting, we have divided the reading into two different latitudes, we have introduced a number of different products, covering users, they are in response to this need to make a distinction between the user's reading needs to do some distinction.

Our company also has an advantage, in addition to based on the local Guangzhou, we will have more than 100 stations across the country, in fact, in addition to help us collect information, is also a good extension to the line under the channel, based on this information, based on our decentralized system, and the user's information, completed the information to the shopping guide, to the electricity quotient, or offline buying routes. We hope that by targeting the reading and consumer products, we will be able to take our traditional Internet users or brands to the mobile Internet, we hope that through the Internet we have established brand advantage, can produce a new business model. Of course, we will do apart from the traditional website discussion, today we are talking about the brand.

Thank you.