Page structure quality is the key to website optimization

Absrtact: Do search engine rankings, we know that the top three is the largest flow of the place, according to statistics can be divided into 75% of the user traffic, and ranked first site will be divided into more than 60% of them. What does that say about a problem? The writer Xiao Dan can

Do search engine rankings, we know that the top three is the largest flow of the place, according to statistics can be divided into 75% of the user traffic, and ranked first site will be divided into more than 60% of them. What does that say about a problem? The author Dan can be responsible to tell you, do the site ranking to do the first place, otherwise want to get high conversion rate that is absolutely impossible.

In the previous site optimization, the author D.J. also for you to explain the ranking of the site to do a variety of methods, including the most important keyword strategy and the overall quality of the site page. The former is related to user demand search, the latter is to reflect the degree of user experience. In a word, keyword setting is the foundation of work together, the quality of page structure is the key of website optimization.

Make it clear that the key to the site rankings, we must focus on doing a good job of each optimization step. Of course, not to say that there will be no head bump, do site ranking or have skills to follow. Now is the search engine algorithm rules, to get good site rankings we have to choose good keywords, good page quality is to have a number of linked systems.

First, accurate positioning keywords, users need to be good grasp.

Site ranking is the premise of the keyword positioning, for keyword selection we have talked about a lot, to get a lot of traffic in the beginning of the new station we have to choose a long tail classifier, so that easy to quickly participate in the rankings, two can be a short period of time to get part of the flow. And for some time of the site, we can choose the current more popular some of the keywords, so that you can get more users, improve user conversion rate, while participating in the click algorithm of the ranking Word will quickly enter the home page, the top ranking.

Pinpoint keywords or search for demand words, that is, search engine drop-down vocabulary and tail of the relevant recommendations are now more popular user needs, combined with the site's products to match keyword, you can get a lot of site keywords, so that not only can determine the site's main keyword can also determine the inside page pan long tail word.

Second, the establishment of high-quality pages to meet user needs.

We have been emphasizing high-quality pages, what is the quality of the page is actually a reference comparison data. In general, is the user to visit the Web page satisfaction, the first requirement page access process level, that is, the next page access speed, so that the webmaster Select a good server space to ensure that the site can load speed. In the page is the content to be complete, information to enrich, more scarce resources is the best way to improve the user's viscosity, and then is the content of the page to match can solve the user needs, solve the user's query, such a page experience will be good, before you can get a user vote, can be considered a high-quality page.

Third, internal and external echoes, build Night link system.

The link is the website optimization work must, is also the most simple and the key step. Do a good job inside and outside the link is to get links through the link to vote, the other is recommended through the link to guide users to click, increase the number of users site stay time, reduce the bounce rate. Build a perfect internal and external link system not only can guide the user to browse, also can pave a formidable path access system for the search engine spider, enhances the website ranking to increase the assistance.