Absrtact: page title is a very important factor in search engine rankings, but many webmasters often ignore it, and frequently make five common mistakes in this article. What is a page title? Page title plainly is usually in an H
Page title is a very important factor in search engine rankings, but many webmasters often ignore it, and frequently make five common mistakes in this article.
What is a page title?
The title of the page is usually the value given to the <title> tag in the <head> tag above a XHTML document. Most browsers display page titles above the browser window and/or browser tabs.
Take the following code as an example:
<! DOCTYPE html>
<html xmlns= "http://www.w3.org/1999/xhtml" dir= "ltr" lang= "en-US" >
<head> <title>10 SEO Tips to Remember when Building Your site</title>
</head>
The results of this HTML document on Google Chrome, Mozilla Firefox, and Internet Explorer are shown below:
After searching for the keyword "SEO tips remember", Google search results show the <title> value as follows:
After figuring out what the page title is, we go on to discuss the five common pitfalls of optimizing the page title.
1. No page title
There are many sites that do not have title tags or use default headings, similar to "Untitled documents (Untitled document)." As long as you search Google for "Untitled document", you will not be able to believe that there are millions of of untitled matches.
Because search engines use <title> tags to display their search results, if your page doesn't have a title-or the title doesn't make sense-it's hard to find and include your pages.
The page title is equivalent to giving a page some content. It tells a web robot like Google search spiders what this page is about.
2. The page title is too long or too short
Although this problem is not very large, the page title is too short will limit the page to some search keywords ranking potential. Take Google, the search results page can display 70 characters (SERP)-Why not make good use of it?
But also remember not to overdo it, the more keywords in the title, the more powerless they will be. If there are too many keywords in a page header, although the visibility of Google is increased, it can also lead to another very common problem, which is the repetition of the key words (which will be followed).
The words that appear for the first time in the title will receive more attention. For example, if the content of a page is "How to repair a broken hard drive on a Dell XPS laptop", the main keywords are "repair", "Dell" and "XPS", with the following headings:
<title>diy:how to Repair a broken Hard Drive on a Dell XPS laptop</title>
This title can be improved to:
<title>repair a Dell XPS Laptop ' s broken Hard drive<title>
The title of the second title is more forward and the length is shorter than the first title, such titles are not only friendly to search engine rankings, reading is easier to understand.
3. Repeat key words
This is often the case when a page header is stuffed with too many keywords. Keyword Piling is some of the so-called "SEOer" used to improve their customers ' search engine rankings and use the trick. The real seoer will not advise customers to do this, because it is a short-sighted behavior, will eventually affect the page ranking, and this is sometimes we often see some keyword search is not related to the page is one of the reasons.
Your page is unique and should have unique content, so the same page title should be unique. Repeat the same keywords in different pages, regardless of whether they are related to a particular page, and does not play a good role in search engine rankings, there are two main reasons:
1, the search engine may pick the irrelevant page, but because it and search people need to find the relevance of content is poor, resulting in a very high bounce rate.
2, it violates the principle of Google rankings.
4. Use company/website name on all pages
Also mentioned before, Google can display up to 70 characters of the page title, too long to show, although many seoer also task page title more than 70 characters The problem is not big but, you still have to seriously think about what should appear in the title of what things should not appear. Many webmaster like to write the name of the company in the title, and some may be particularly long. And even worse, they want the company or site name to appear first on all pages.
Adding the name of the company in the title (unless it may be used as a search term) is unnecessary and will make the mistake mentioned earlier.
For example, let's look at the title of the shrimp:
<title>acme exporting/importing Company, Llc:export Surfboards to Hawaii<title>
The title page contains the name of the company, more than 37 characters, if replaced by the following more simple title, may be better SEO effect:
<title>export Surfboards to Hawaii</title>
It may make sense to display your company name on the home page, contact page, and about the page, but don't add unnecessary content to the content page.
5. Repeat page title
The last common mistake is to repeat the page title. This causes the search engine results pages to be indistinguishable from each other, as mentioned earlier, all pages must be unique-logically, all page titles also need to be unique.
Article Source: http://sixrevisions.com/(translation: wordpress.la)
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