Page title How to optimize a few tips to share

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The title of a Web page is defined as the content that is displayed at the top left position in the Open browser, with < title > tag, which is a generalization of the content of the Web page theme. Webmaster friends know that the title is the most important SEO internal factors, is the search engine as a Web page theme of the main parameters, a page title to the rankings and marketing are the key to success or failure, here mainly to share a few points how to write the title of the page tips.

Length of title

Recently, the main search engine, the title display length is generally 60 characters or so, that is, the length of 30 Chinese characters. If this range is exceeded, the subsequent text is truncated and cannot be displayed. And too long title may not be so strong, we write the title of the time to be short and tough, highlighting the key to control good words.

Relevance of headings

Relevance does not only take into account the optimization effect, but also to achieve a better user experience effect. If I want to learn webmaster knowledge, and then to search webmaster wiki this word, and then click on a website but found that the life of common sense wiki. For this irrelevant title Party website, I'm not going to go in again for the second time. For better conversion rate, our title writing must be closely related to the website theme.

The simplicity of the title

Keyword matching degree mainly refers to when you are searching for a keyword, and the search results of the page, the title and your search keyword Fusion degree. For example, we search for "webmaster encyclopedia" in search engines, so if our title is just "Webmaster encyclopedia", then our title is exactly the same, then our title match the degree hundred. Ask us to write the title around a theme, too long title will dilute the keyword density.

Keywords in the title frequency

On the frequency of keywords, many people think that the number of of course is the more the better, so in the title constantly appear in the word. In fact, do not know the truth is not so, everything we need to control in a degree. I personally think that the title of the main keywords appear 2-3 times better, the second keyword appears once.

The position of the keyword in the title

Some people say that the location of the keyword SEO rankings also have an impact? The answer is yes, it depends on what you want to highlight the theme of the business station if you want to play corporate brand, the company name on the front of this is understandable. If you hit a product, it's a bit off the point to put the company name ahead. Under normal circumstances, the more the key words by the search engine given the weight will be higher, so the combination of a title, the core of the key words to the front. Finally, we use the "|", "space", "comma", "or" "-" "-" delimiter to separate and combine the main and auxiliary keywords in the title content to achieve the best theme effect.

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