Page tour companies "forced" to enter the overseas market

Even in the so-called "hand Lang Yuanying" of the 2013, page tour companies are also popular in the market. Lu Haitao Morning Post data reporter Shangfei Hand tour big line, whether it necessarily means that the web game of the Twilight? In the recently held China International Game Conference (CIGC) Summit Forum, Shanghai Travel Information Technology Co., Ltd. CEO Lynch gave the view that "Web game (page tour) has been four or five years of rapid development, in fact, we do not pay attention to the number of market share of the page tour, whether it has been a hand swim over, Because there are still a lot of opportunities in the page tour market. "This claim has been recognized by a number of page-tour companies. Page tour operator Shanghai 37 Play Network Technology Co., Ltd. (hereinafter "37 play") president, co-founder Li Yifei analysis, on the one hand, the development of hand-travel for the page to cultivate a large number of potential users; On the other hand, the recent development of new technologies on the quality of the page is not a small improvement, such as 3D Flash technology has been developed, The vast majority of the market is still 2D games. Visible is, even in the so-called "hand Lang Yuanying" in the 2013, page tour companies are also popular in the market. Last October, Shun Yung shares (002555) to 1.925 billion yuan to buy 37 play 60% shares, the share price rose more than 500%. Before this transaction, 37 play was also Datang Telecom (600198) acquisition target. At that time, the announcement showed that 37 of the first seven months of the last year revenue for 756 million yuan, net profit of 105 million yuan. Exports are "forced" compared with client-side games and hand tours, and page-tour companies are more focused on the success of overseas markets. Li Yifei says 80% of the world's web games are developed by Chinese companies. Shenzhen Seventh Avenue Technology Co., Ltd. (hereinafter referred to as "Seventh Avenue") of the "Divine Comedy" is typical, the game is described as "a game of more than a year of running water in the Chinese film a year overseas box office." Seventh Avenue before COO (Chief Operating Officer) Meng introduced, "the Divine Comedy" The Month water has reached 20 million dollars. However, exports to Seventh Avenue is a helpless move. Meng revealed that in 2009, the Seventh Avenue only one product called "Pinball Hall", but Tencent immediately developed a name for "TNT" similar game, which makes "pinball Hall" difficult to develop at home. By 2011, "Pinball Hall" Monthly water volume can reach 6 million U.S. dollars, and "TNT" data is 10 million yuan, "overseas, are forced out." Shanghai Easy Entertainment Network Technology game Company (hereinafter referred to as "easy Entertainment Network") deputy general manager Jie said that the development of the page tour companies due to the domestic internet giant "nap", did not stare at the market opportunities. The Giants will now stare closely at each development node, so the overseas market will give the page to the company some development space. Jie said, the Chinese page swims abroad market size already has more than 6 billion yuan. Page tour companies are apparently unwilling to give up their overseas positions lightly. During the above-mentioned forum, 37 play announced that in order to open up the international market, the company spent 2.1 million U.S. dollars to buy 37.com, the domain name more easily for foreign usersRemember, the cost of buying a domain has hit a record in the domestic gaming world. According to the data played by 37, the company entered the overseas market in 2012, currently operates a total of 900 games, with 10 million registered users, the scope of business mainly covers China's Hong Kong, Macao, Southeast Asia, Japan and South Korea and North America, which occupies 15% of the market share in South Korea, while the Taiwan region in China occupies the first market share. Cross-platform business is difficult of course, the optimistic page tour does not mean to abandon the hand tour. 37 play revealed that in the page tour industry The company's size is second only to Tencent, the company last June also set up a hand travel department, July introduced the first hand tour products, December successful operation of forty or fifty Hand tour, the cumulative monthly flow of more than 20 million yuan, and the future will invest 1.5 billion yuan in the hand tour business. Shenzhen Mo Lin Technology Co., Ltd. and the Sino-Qing Bao (300052) Cooperation, launched the first migration from the page of the Hand Tour products "Fairy War", and easy to entertainment network has launched a card-type hand Tour "Every day Love the West Tour" and so on. However, it is not easy to operate across platforms (mobile phones, computers). The general point of view is that if you want to adhere to do cross-platform games, who mainly for the times, enterprises must choose good. Jie that the company has done Cross-platform games, although the turnover is not high, has also done 1,000,001 months of income, but the most important thing is to study the user's habits. Compared to the page tour, the user characteristics of the hand tour is very large, research is not transparent, enterprises are prone to make mistakes across the platform, resulting in customer churn. Shootout Technology Co., Ltd. CEO Zhang Hanwen said 2013 tried to let the page to swim with the hands of the exchange, the most difficult is the product design, cell phone screen is small, to remove a lot of functions, but also, the mobile phone with the original page tour system, the number does not match, did not think of a better way to solve the problem; System adjustment will encounter a large threshold. However, the travel of the company's tourism companies have a certain natural advantage. Zhang Hanwen said, the hand Tour team with the page Tour team more like, are smaller team, because the small team adjusts the mentality, the adjustment pattern is more similar, therefore the Page Tour team does the hand tour the success rate is higher. And the end of the company a lot of products made out, only high-end mobile phone is suitable to play, not too grounded gas, the page is more inclined to the low-end users, "Now the team is the Tour team is a page tour group turned over." According to the report published by Eric in January this year, the page tour market experienced a growth rate of 61.8% last year, nearly 16 billion yuan. But the report also predicts that in the 2014 online gaming market, the share of the hand travel market will rise from 16.7% to 20.6%, the market shares will be more than the first page tour, while the page tour in 2014 accounted for 18.3%, in the next few years, the market share will remain around 18.1%.