Page tour development into a new phase, product good future can really good

March 10 News, the first China International Games Congress (CIGC) was recently held in Shanghai Mercedes-Benz Cultural Center. The Conference invited a number of industry leaders to participate in, and invited the famous host Huang host. Travel Network CEO Lynch in the Forum Round table to publish the future development of the page and IP views, and revealed the "Goddess of the alliance" will be involved in the future of film and television animation adaptation.

Page tour development into a new stage

The hand swims menacing, the page swims what thought to follow? The first question thrown up by the Conference round Table is "whether the page swims can hold the market share". In this respect, long-term optimistic and adhere to the industry of Lin Qi in a dialectical way to give the answer, he said whether to hold, the first to see their own good, the second look at others attack is not fierce.

Travel Lynch: Good products to the future will push big IP strategy-432

Lynch believes that the development of tourism to the present five or six years, has begun to move towards a relatively slow stage of development, this is the industry trend. At this stage, the overall strategy or development of the enterprise is not the same as in the past, the rapid development phase of the situation, from the past simple weight quantity to now start heavy quality. So in terms of share, it's not important to keep your hold on.

In the view of Lin Qi, page tour has indeed developed to a new stage, should be treated with new ideas. Whether it is the outbreak of mobile internet, social system changes, the traditional industry and the fight against the well-known IP, all show that the industry inflection point, industry no longer have the normal growth logic, who can be killed or surpassed. To win from the long-term fierce competition, can only do a good job of products, strengthen the industry maturity, especially the promotion of talent maturity.

How to make good use of IP is the key

Whether it is the end of the tour, the page tour and hand tour, "IP" has become the industry's hottest topic. For the brand development of the page tour and the use of IP, Lynch believes that IP strategy can bring users the advantage, but the quality of the game is fundamental, how to use IP good products is the key.

Lynch said that the brand development of the page tour, the use of IP is a continuation of the problem of quantity competition and quality competition. In this respect, he explained that the IP or users, the user's high-speed growth, IP and many, is essentially a social resource, the struggle for such social resources is an impediment to the development of enterprises, or to the quality of contention.

For IP itself, Lynch believes that when users cover or reach a certain level of influence, the product itself is IP. Tourism network under the "Goddess of the alliance" has the intention to make the IP, from the end of last year in Sanya announced and Toupai the same name TV series to this March, join hands with the singer Karen Mok in Nanjing to open the "Goddess Union Night" concert and so on a series of actions all show to the game brand to

In addition, Lynch revealed that the future will use the "goddess of the league," the brand film or do animation, to do further IP output. According to his idea, the future of the large IP strategy of the network is not limited to the introduction, cooperative IP, but also in the creation of IP, output IP to make more breakthroughs. However, he also believes that no matter what IP, the ability to use IP to achieve business value is the first. For example, spend 5 million to buy an IP, different producers, different groups of products made may have 20 million, 50 million and other large differences, the use of IP products will be the first.