Page Tour Platform 37 play was acquired

Today, Shun Yung shares announced plans to buy 1.92 billion yuan Shanghai 37 Play Network Technology Co., Ltd. 60% equity. 37 Play Department of domestic well-known page tour platform operators, and Shun Rong is the domestic automotive plastic fuel tank industry leader. such as the success of the merger, Shun Yung shares will be transformed into a company with advanced manufacturing and modern cultural creativity in parallel dual-business listed companies, thereby greatly enhancing the profitability of listed companies and risk-resistant ability.

37 Play Department of domestic well-known page tour platform operators, its own 37wan, 6711 and many other page tour operating platform, of which 37wan as the main operating platform, the operation of various domestic popular web games, including RPG, ARPG, SLG, SIM, Puz and other types of games, involving myths, martial arts, the Three Kingdoms , the sea margin, nautical adventures and other themes, has a wide range of user groups. The announcement shows that 37 of the cumulative number of registered users of the platform has exceeded 250 million people, active users nearly 2 million, its platform to operate more than 120 web game products, including domestic main popular web games.

According to statistics, the web game market revenue scale from 2008 to 450 million yuan, rapid growth to 2012 of 8.11 billion yuan, the 2013 web game market revenue is expected to reach 11.3 billion yuan. The "1th Quarter 2013 quarterly monitoring of China's web Game Market", published by the Analysys think-tank industry database, shows that the market share of 37wan is about 8.2%, with Tencent games, fun tours, 4399, 360 games in the top five of the Web games operating platform. Since 2012, 37wan platform has won the "2012 Cloud Web Game Operating platform", the fifth session of the Webgame Congress "2012 China's best webgame operating platform", 265G Billboard "2012 Best Operating Platform", the Golden Page award " 20,120 Good web Games operating platform "and many other honors.

37 play in recent years business development fast. The announcement shows that 2013 1-July 37 gaming revenues over 800 million yuan, net profit of about 115 million yuan. 37 play the net profit of 2013-2016 is not less than 220 million yuan, 300 million yuan, 360 million yuan, 432 million yuan respectively. The purchase price of listed companies is equivalent to 37 playing 2013 net profit of 14.55 times times PE.

The announcement also disclosed that 37 play the future development layout for: in consolidating and strengthening its own platform in the field of operation of the market position, relying on the advantages of its own platforms, strong brand appeal and cumulative user advantage, dabble in the field of research and development, enter the hand-travel market and speed up overseas market layout. Practitioners for many years Shoshone and Ziqiang has recently joined 37 play co-ordinate hand tour business, Shoshone has served as PPS game Platform General Manager, will be PPS game platform from zero to develop product coverage of web games, mobile games, client-side game platform; Ziqiang as the core staff of the nine-D network in the early period, Is the first batch of domestic tourism market practitioners, and then participated in the founder of the fire-Yao Network, which has a wealth of game development operations and team building experience. The development and operation of two "trump cards" will be Notoginseng play in the mobile gaming industry, the important weight of the game, 37 play the first exclusive agent mobile phone game products "disdain heaven and earth" in September 2013, the official online operation, exclusive agent mobile phone game "Peach Lake" and "Descending the Magic Fairy biography" has also completed the contract, and plans to launch the online recently.

The reporter learned that Datang Telecom in the first half of this year has announced the purchase of 37 play, since the two sides on the matter did not reach an agreement to terminate the negotiations, Datang Telecom will be the replacement of the target to play entertainment. According to familiar with the 37 play situation related personage discloses, with Datang Telecom terminates the negotiation, successively has several listed companies and 37 plays has had the contact to discuss the acquisition matter. So, 37 play Why Choose Shun Rong shares? According to 37 games related personage discloses: first, had the opportunity to contact Anhui Province and the Wuhu government leadership, the local Government encourages and supports the cultural creativity enterprise to settle the development policy to attract 37 to play. As early as August 2012 37 play in Anhui Wuhu set up a wholly-owned subsidiary of Anhui still fun to play; In the future development strategy, 37 play will also be Anhui as an important business development base. Based on the close geo-relationship, Shun Yung shares and 37 play with a strong foundation of mutual trust. Second, Shun Rong shares through the dual main business will be bigger and stronger game industry concept and 37 play borrow capital markets bigger and stronger demands coincide. In addition, Shun Rong shares respect 37 play management philosophy, commitment to complete the acquisition after the 37 play independent development space, and when the time is ripe for 37 play for the right financing channels.

Since 2012, the A-share listed companies Zhejiang newspaper media, Bo Rui spread, Huayi Brothers, Tianyi Culture, Datang Telecom, China Thai Yue have announced cross-border mergers and Acquisitions network game company. has been approved by the Zhejiang newspaper Media acquisition of Hangzhou winger and Shanghai Hao Fang, Bo Rui spread of the acquisition of Roaming Valley have been a good integration effect, and won the two-level market in pursuit.