Page travel shady: platform to search 20% rebate on the month 50 million claims compensation

Riding on the GEM rise and mobile gaming concept was downwind, just a month's time, the price of Cymbidium soared more than 50%. On the evening of May 15, Zhongqingbao (300052.SZ) also released the 2012 Notice of Implementation of the Annual Equity Distribution and intends to send 0.6 yuan of cash to every 10 shares to all shareholders. However, if you look at the results of CYP, we can see that its performance has not been satisfactory since it was launched in March 2010 and its annual performance has been declining, far from the "five-year revenue target of over one billion" declared by its chairman, Li Ruijie. Insiders told reporters that with the rising cost of game users and the intensification of competition from large-scale game manufacturers, small game makers want to make more and more difficult for profit. Analysts told reporters that the difficulties faced by young and middle-aged products, including product positioning deviation, less than the marketing capabilities of large manufacturers, high R & D costs, etc., and the recent hot mobile gaming concept, the young treasure is still groping, not necessarily There will be better results. Page travel products are explosion industry shady mobile game concept so that the young Bao much market attention. Recent media reports said the mobile game only took three years, the number of users has more than 300 million, which indicates that a new market of 600 billion is being bred, Cyberspace and other mobile online games concept stocks will usher in a rare Development Opportunities. Take this, April 8 to May 9 just a month, soaring Baoqing Bao 54.04%. However, the performance since the listing of young people, but it is unsatisfactory. April 25, released a quarterly bulletin shows that the first quarter of this year revenue 43,427,600 yuan, net profit 38,477,700 yuan, an increase of 111.27%. Doubled growth is not necessarily a good thing. On the same day released the first quarter results announcement, the company mentioned that in the first quarter of 2012 attributable to shareholders of listed companies net profit of only 18.212 million yuan, a very small base. Read the earnings, its performance after listing is a face. In 2010, 2011 and 2012, CYPC achieved a net profit of 35.5164 million yuan, 12.2121 million yuan and 16.692 million yuan respectively, up by -13.65%, -64.12% and 31.92% respectively over the previous year. Announcements show that the main income of youth treasure consists of three parts, MMO games (massively multiplayer online games), web games and mobile games. According to the 2012 Annual Report, the revenue of the above three categories of revenue was 127 million yuan, 42.557 million yuan and 13.7348 million yuan respectively, accounting for 68.96%, 23.16% and 7.48% of the total annual revenue of 183 million. Apart from poor performance, the company's main business also plunged into a variety of internal and external problems. On May 14, a long Weibo on page games caught the eye of Internet users. Real-name certification for the "long-lasting network CEO Chen Yulin," the user published in his personal microblogging long article exposed outdated page tour, said the current page game, "50 million water is still losing money," the general game business and platform to negotiate the transport to be given The other 20% rebate, but also after playing with the cards lose money, or "promotion of resources on the miserable." Reporter confirmed to the industry the above statement. An Internet analyst said that the above statement may be slightly exaggerated, but this situation does exist. Currently, the overall market situation of page travel is oversupply. However, the cooperation between game operators and platform providers generally occupies a large part The right to speak, can divide the income of seventy or eighty percent, game providers only two or three into the income, "50 million of water can get 10 million is good." Analysts said that despite the proportion of youth travel is not the first page, but more or less have a certain impact. Another media industry researcher also accepted the above comments, he told reporters that the A-share listed companies engaged in page travel mainly Shun network technology, youth treasure and palm technology. Client online games hard enemy manufacturers tour the market is not ideal, that occupy the bulk of the main revenue MMO game how? The above analysts told reporters that the MMO game is the market said the tour, that is, client-side online games, this type of Games are generally self-operating games, competition in this market is very intense, high cost users, product positioning bias is the problem facing young people. He disclosed that from the beginning of 2012 to the end of 2012, the cost of a single user for end-of-travel rose from RMB8 to RMB9 to RMB15 to RMB16, almost doubled. As for the "who have users, who have income," the terminal market, the young treasure is not dominant. He said that at present, the number of end-users in China is basically basically stabilized, and it is hard for them to have a substantial increase. However, the original users have a certain degree of stickiness. It is hard for large game users owned by big vendors such as Netease and Tencent Dig it again. Beijing, an online game company CEO told reporters that in the promotion of online games, online and offline marketing activities are very important, and large game providers do have a wealth of user resources and marketing strength. In addition, the aforementioned analysts also mentioned that the product positioning control, the advantages of young people is not obvious. In the early days of young and middle-aged online games to enter the market with red, enjoy the government preferential tax rates, and now the red online games are not so popular, "product line positioning bias." This coincided with the agency's opinion. Industrial Securities in its research report alert Zhongbao three risks: the red game started, product advancement is not smooth; the overall operating costs are higher; high R & D investment, raised investment project delay. According to the research report, the company's "Jubao" project amount was reduced from 100 million yuan to 70 million yuan. The delay or stagnation of the same project may reflect the unfavorable factors such as the lack of R & D capability and the decrease in the attractiveness of talents Of course, there are also companies in pursuit of product quality, many times to adjust the game research and development cycle possibilities, but many adjustments also show the company's lack of expectations of the project, management weaknesses. As for the revenue accounting for 7.48% of hand travel, the aforementioned analysts said that not only young and middle-aged, even the Palm Technology (300,315.SZ) such a popular enterprise did not grasp the larger advantages are still in the research and development phase, The contribution of performance is not yet obvious.