Page value determines the ranking of pages

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Some time ago in the BSG forum to see an article from the Baidu Search research and development of the articles "on the Internet page value", the article expounds the value of the Web page in the search results ranking influence, technical how to judge the value of the Web page, how to gain the Web page directly, etc. Today, the author makes a simple analysis on how to carry out the Web page value gain work based on the Web page value judgment standard mentioned in this paper:

What is page value

A page that meets the specific needs of a particular user reflects the value of the page to the user. And for search engines, all the pages that are likely to be of value to the user are valuable to search engines, and the value of the Web page is reflected in human access. Web page value in all aspects of the layout of the page, the rational layout of Web pages, Web page layout to help fast reading, Web page to add human tools, which help improve the value of the page.

How search engines judge the value of a Web page

For example: You publish an original article on your website, then be reprinted to Sina, when use keyword search the article, which website's page rank leans forward, obviously is publishes on Sina above article rank to be more forward. In addition to the weight gap because of the site, the impact of the ranking is the value of the page. The article posted on Sina Access speed, access stability is guaranteed, page error probability is much smaller than the small site, and after the user may also use "news events + Sina" to search this news. This can be called site gain. On the other hand, it may change the title of the page in the process of reprint, the page after the reprint, there may be more valuable comments and replies, and there may be links to other related events news. These can be called content gain. So even if the subject content does not change any, Sina's reprint is also valuable, its webpage value is improved.

In addition, the factors that judge the value of the Web page include the audience group, the quality and timeliness of the article. By judging the size of the site audience of indirect response to the popularity of the site, the audience large sites, indicating that more people return, the site provides information and services users need, the site is popular with users.

Judge the quality of the article, first of all, can not be dead chain, the site must have a certain degree of stability, access speed to be satisfactory. Second, the main content is complete, layout and font is easy to read, all kinds of advertising will be too much. Finally, whether the information is rich and the secondary requirements extended are met. These as the article page quality judgment important basis, also is the rank important basis.

Timeliness, the network can be an engine sensational news, can get everyone's resonance article, within a short period of time the event was sustained attention. The news of the search for a short period of time is an explosion, like a calm lake north wind blowing a wave, blowing waves can be detected by search engines, so that the article in the scope of the event has timeliness.

How to specifically improve the value of Web pages

The above describes how to determine the value of the page in the technical way to improve the value of the page through specific operations. First of all, to maintain the heat of the site, the site to have access, people visit to make the site more people, bring the value of the Web page gain. Second, more published original articles, search engines favorite collection of unique resources on the Internet, the search engine on the same article will not contain more than 30, a large number of duplicate content of the search engine is meaningless. Also can modify the title, the article increases the guide to gain the webpage value. Finally, the user is encouraged to reprint and comment, web2.0 is a social network, if a website does not have the user to participate then certainly is considered the meaningless article to the user.

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