Paid apps to reduce iOS currently 90% apps for free

"Sohu It Message" (Text/Lin Jiahao) mobile Application Data analysis company Flurry recently released a report showing that, both iOS and Android, the application of free has become a trend. Paid users may become an important part of the app's revenue generation, but many apps will opt for free or lite for downloading, as much as possible to build the needs of users. While free apps don't mean no income, developers tend to attract users to pay by advertising or in-purchase, while at the same time attracting some willing users to download ad-free, or more full-featured Pro editions. As can be seen from the report, the 2011 App Store Free Application ratio of 80%, and by April this year, only one of the paid applications, the price of 2.99 dollars in the application also sharply reduced. The comparison of the average price between platforms also shows that Apple users ' willingness to pay is stronger than that of an Android user, which may be more broadly related to the latter's user-coverage class. The ipad application because the mainstream user income is higher, so the average price is also up to 0.5 U.S. dollars, but the overall view, all three maintain a free application of the majority of the pricing strategy. Developers tend to adjust the price of the application in terms of pricing tests based on the user's "price sensitivity". According to the chart, most of the applications that have not been tested have been kept in a free State; the proportion of applications that have been tested has increased from paying to free. It seems to be the way for most developers to accumulate their users for free.