Paid search helps promote brand image

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; The latest research has dispelled the role that paid search plays in brand marketing. In the midst of the economic crisis, it is an interesting topic how people think about brand marketing in an online marketing ecosystem. The industry may think that people will rekindle the perception of an easily positioned, verifiable, and easily validated, direct-selling model.

At Re:think 2009, the 55th Annual Advertising Research Foundation Conference, Google Europe's media research director Angela O ' Connell and Metrixlab Company's media research director Lucas Hulsebos's research has proven our conclusion over the years that search can drive brand promotion. Especially after the click, will greatly enhance the brand awareness. I suspect that users in Europe and the United States have different views on the promotion of search and branding, and even so, the results are positive.

In addition to a simple study of the branding effects of search, the research focuses on the effects of media interaction, which are designed to determine how the brand is promoted when users face advertising in a different media world.

If branding is the result of a search, the study also focuses on two other issues:

How does it work compared to other offline media?

-How efficient is it compared to other offline media?

In addition, Google and Metrixlab research can answer two questions, namely "in multimedia marketing activities, which media is the most effective and efficient?" What are the additional effects of search in mixed media? "The findings also contribute to the adjustment of all media cost effects, whether individual or integrated."

The promotion of the brand effect of search is significant because PPC search marketing pays only for clicks, and brand promotion caused by sponsored links is free. The huge promotion of the brand caused by the visit is powerful and should be counted when the overall marketing target includes the brand.

The study also defines effectiveness and efficiency. Effectiveness includes brand effect, efficiency is the effectiveness of the investment division for the media. By dividing the investment, efficiency figures reflect the efficiency of each user, regardless of the size of the media purchases.

Search index 1049VS TV 100. By searching, you are not in touch with many people, but when you touch the user, and they click on the ads, you will effectively enhance the brand awareness. "The results of the search are 10 times times that of television and 3.5 times times that of broadcasting," the study showed. "The results of search and site participation will undoubtedly greatly enhance the brand image of consumers." No one would approve of giving up television and broadcasting.

The latest Sempo market research shows that more advertisers are increasing brand awareness as a preferred target for paid search activities. If you're looking for a reason to increase your search budget, you'll need to spend time persuading your company's colleagues because search plays an important role in your corporate branding approach and brand development.

Source: Hebei old Xu Seo training
Address: http://www.hebeiseo.org
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