Pakchon Point of view: the establishment of the company your customers lost?

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Among the Pakchon customers, many of them are from other stations or websites, why did they not choose the service providers and choose new service providers? Pakchon based on years of experience in contact with the customer to talk about the construction of the company's customer churn several cases:

1, the domain name, the website space expires, but the network company did not promptly remind the loss rate: 20%

From the peer point of view this is the network company a great dereliction of duty, domain name and timely maintenance of the space is to ensure that the Web site operation of the most basic services. If you cannot do this, then you should not choose a website to build this industry.

2, the Website maintenance service does not keep up with the loss rate: 30%

This is a common phenomenon, the site on the line, the operation will inevitably have more or less need to modify or maintain the place, but the network company's push and drag, can not solve the customer's problems in a timely manner, resulting in the customer's trust in the network to reduce. Cause customer churn.

3, the construction of the site before the commitment can not cash loss rate: 30%

Many build stations and individuals in order to win customers, often exaggerate the role of the network, promises some unrealistic marketing effect, but the quality of the final site and the results of the site is not satisfactory, and the high expectations of customers formed a great contrast, resulting in customer aversion.

This situation is the worst for the market, because after a failure to build a station experience customers, it is difficult to trust other network companies, and the industry formed a bad impression, and he will be the so-called "deceived" experience, passed to his friends around.

4, customers have a higher demand for the station, service providers can not meet the loss rate: 10%

With the operation of the site, the customer may have a higher demand for the site function, interface effect, if the network company's technical strength can not meet the requirements of customers, resulting in customers can only find a higher technical strength of the construction station company. So the type of problem caused by the loss of customers in about 10%.

5, the customer's own factors caused the loss rate: 10%

For example, due to poor customer operation led to 11518.html "> website shutdown, Customer company bankruptcy, business direction of professional transfer and so on."

For the establishment of the station company, customer churn is a common situation, and some may be because of the expansion of the company's scale and neglect of small customers, and some may be because of their own station price is too low, nature can not guarantee high-quality service. But no matter what, do the site is actually to do services, improve their quality of service to create value for customers, is the establishment of the company's operating road!

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