Palm Garden to realize the green rise of the capital market

Palm Garden (002431) listing has entered the countdown, the company recently in Shenzhen, Shanghai, Beijing for three consecutive days of inquiry and on-site referral activities, to participate in the inquiry of many institutions, a warm atmosphere. Reporters interviewed the company's managing director, Lai, on issues of general concern to some investors. Lai said: "The successful landing of the capital market will become an important milestone in the history of Palm Garden, the company will take this as an opportunity to expand the impact of the brand, to help push the company's strategic objectives of the accelerated implementation."　　The company will shoulder corporate responsibility, excellence, continuous innovation, for the development of green GDP, the construction of a harmonious society to contribute to a light and heat. Journalist: What is the position of the company in the industry?　　What are the core competitive advantages? Lai: At present, there are 16,000 garden enterprises in China, but more than 70% of the enterprises are not in place, the industry shows small and scattered, mixed patterns. Company engaged in landscape engineering business for many years, has now developed into a trans-regional large-scale garden enterprises, with a comprehensive industrial chain including nursery stock supply, landscape design and landscape engineering construction integration, with the city garden greening level of enterprise qualification and landscape Architecture design special Grade A qualification, in the industry in the first echelon.　　2008 Palm Garden Business Revenue ranked five, operating profit ranked first in the industry. As a state-level High-tech enterprises, palm garden design and construction integrated operation mode advantages prominent, landscape design capacity is also the highest, the company in the design income scale in the industry leading position, by the palm design and construction of the landscape in the industry award-winning, the company won a good reputation.　　Today, more than 100 cities in the country, more than 1000 communities, can enjoy the palm garden to create a feast for the eyes. Reporter: The company expands too quickly, talent team can keep up?　　How to retain talent, especially to prevent the project manager from Job-hopping or alone? Lai Biography: The company long-term adherence to people-oriented, Ren Yin only, to make the best use of their talents, to provide a good entrepreneurial platform. On the one hand, the company focused on training talent, on the one hand actively recruit talent, the last two years actively engaged in talent reserves, the company's talent structure is reasonable, fully adaptable to the needs of rapid expansion in the future.　　Company's corporate culture makes people have a sense of belonging, the establishment of a scientific incentive mechanism and binding mechanism, can effectively eliminate the project manager to go it alone or job-hopping, more than 10 years the company's high-end talent has remained relatively stable.　　Reporter: The current real estate control policy is competing, if the real estate market downturn on the company's performance has any impact? Lai: The government's regulation mainly in order to curb house prices rise too fast, rather than deliberately suppress the real estate industry, China's urbanization process has a long way to go, the real estate market long-term still bullish. Whether it is an upscale community or a housing project, with the green concept of the popular, the landscape is available. Comparatively speaking, the garden landscape this piece invests small, the output is high, the effect is good. The real estate market is relatively mature at present, some upscale community would rather compress the decoration cost, also will not compress the garden landscape investment, the oppositeIn order to attract the attention of consumers and upgrade the quality of the property, the investment in landscaping may also be suitably increased.　　Take affordable housing, limit room, the government will also require a beautiful community environment, garden landscape will have some input. Reporter: What are the similarities and differences between the company and the listed Oriental Garden business strategy?　　Why is the profit margin of the government Public Garden project of Oriental Garden relatively high? Lai: Oriental garden and palm garden two companies can be said to be the industry leaders, in the market have a good brand and reputation. In comparison, the two business strategies are divided into different markets, different emphases, and different operating regions.　　The main market of Oriental Garden is north of Changjiang River, take municipal garden as main, consider the real estate garden, the market of Palm Garden is mainly south of Changjiang River, take the real estate landscape garden as the main, consider municipal garden. On the level of gross margin, to be dialectical, the government's garden projects in most of the domestic economic development of the first-tier cities, the payment conditions are good, do not need too much cushion capital, so the financial costs are relatively low, the result is higher gross margin. Palm Garden in the government Public Garden project in this area is still very strong competitiveness, the next step will be actively open up, this year to get the opening ceremony of the Asian Games Stadium landscape project is proof.