Pan gu: Search for the differences and the same with the new entrepreneur

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So search CEO Liu

Pangu Search CEO Wang Hongyu

There are not many later entrants to the search market by entrepreneurial means. Recently contacted two of them, and so search CEO Liu and Pangu Search CEO Wang Hongyu. Between two search engines and two CEOs, the differences are far too much the same.

With：

1. Both sides emphasized the entry point for differentiation into competition.

2. Two companies start their own business in two years, but do not disclose detailed operational data.

3. Proving yourself to be a near-term focus on products rather than income.

4. Equity is one of the ways in which both sides attract talent.

5. All face how to deal with the relationship between people search.

Different：

1. So search focus on the Web page. So we try to introduce the relationship between people into the search system, and improve the quality of search. The principle is similar to the Google Web page in the relationship between the introduction of the search system (that is, the PageRank system), so that the search quality can be significantly improved.

Pangu Search Center is moving. The search engine, set up jointly by Xinhua and China Mobile, is a logical focus in mobile search. Also based on the two major shareholder background, Pangu search "selling point" includes: search results can be sent to the mobile phone, Xinhua news and public opinion and other support.

2. Liu was born in Google. After Google adjusted its policy in China in 2010, Liu's web search research and development team was also affected, eventually Liu chose to leave business. Liu is also Google's China resignation list, the only executive to take away a number of programmers, and so search Google's founding team has nearly 20 people.

Wang Hongyu was born in China Mobile. Previously as China Mobile Data Department minister. Pangu search for the chairman from the Xinhua News agency, the CEO by the Chinese mobile side selection.

3. For two years, Liu said that the most important thing he learned was to find a way to win. In addition, he also found that the spirit of the team is not the same as in Google: "In large companies, you do things quickly slow down, now every step is very solid, no retreat."

Wang Hongyu that from China Mobile to Pangu search, her personal style and mentality have not changed. "To be honest, I instinctively accept the challenge." The key is how to face the challenge, Wang said.

4. Liu emphasized subversion. He hopes that such ideas and practices can subvert the existing search patterns and patterns.

Wang Hongyu stressed the mission. As the "national team", Pangu Search from the beginning of the unique mission.

5. The conference room is named after fighter jets. Liu and Team core members in the Conference room, discuss how to solve the technical problems, such as the relevance of large data real-time processing, dynamic results and other issues.

Pangu's conference room is named after the scenery. Wang Hongyu and Team core members of the party branch meeting to study the "18" spirit, and to further analyze Pangu search now face what problems, how to solve. "It's our background, but I think it's important," Wang Hongyu said.

6. There is a loss of staff, Liu said that the need to eliminate the mechanism. On top of Google's squad, the new generation of developers has begun to take on more work.

There are people in the job, Wang Hongyu said Pangu can provide good stability, research and development personnel can do some long-term things, but not limited to the immediate. But at the same time Wang Hongyu also stressed that Pangu search is not a slow company.

7. The crisis in such search comes in many ways. How the theory can be successfully put into practice, is it possible to change the pattern, these are the challenges Liu need to face. And the pressure on the operation of the start-up companies can not be ignored. From the previous focus on research and development to the present, Liu is learning and adapting to this change.

Pangu's crisis comes from many aspects. Can attract more technology core, how to really integrate using the Xinhua news agency and China Mobile existing resources, what product can really impress the user's heart, these are Wang Hongyu need to face the problem. From operators to search entrepreneurs, Wang Hongyu needs product and technology improvements.

Prospect：

So and Pangu, one is the so-called "luxury squad", one is the so-called "national team." The two startups, which are moving from different levels to the search market, have both innate advantages and obvious short boards. However, neither the technology nor the origins of the two companies can contribute to a substantial threat to the existing pattern.

Google and Baidu executives in different occasions said that the two companies are not pure search engine companies. Baidu has half the flow of traffic from outside the search, Google's services and the number of products is not under Baidu. Any breakthrough from one point to the swift rout of existing rivals is unrealistic fantasy.

This is a protracted war. Persistence requires perseverance and a right strategic choice.