Pan Shiyi sings down the secret of the house: Long Business

Tanaka Zhousheng Pan Shiyi recently frequently said that house prices will fall to the level of early last year.　　In an email to the media in Soho August 31, Pan Shiyi reiterated that prices would fall to levels early last year.　　Many people in the industry noticed that laopan in the control of the same time, also revealed the big Soho commercial real estate, especially to further expand the Shanghai market clear intention. "Pan Shiyi is to do commercial real estate, the force is quite regulated, singing down the housing market natural power." Moreover, Soho has assumed a low point to absorb a large number of Shanghai plots this year.　　"The head of a private residential developer is a little resentful. Pan Shiyi also told reporters frankly, over the past few years, commercial office buildings have not been affected by regulatory policies, nor enjoy the same preferential policies with housing, commercial, office and housing prices are upside down, some developers think commercial real estate unprofitable, after the development of residential, commercial, office part of the use of vacant, There are also some developers to transfer this part of the land to others.　　The regulation still does not involve commercial and office buildings. While singing down the housing market, Pan Shiyi has made no secret of the commercial real estate plan, especially in Shanghai.　　In Beijing and Shanghai, the future investment ratio of each half, Soho China's development strategy has long been known. August 29, Pan Shiyi in the "2010 Real Estate Finance summit" to further reveal Soho's next development strategy. "We will not go to second-tier cities, Beijing and Shanghai tertiary industry share a very high proportion of GDP, will be the focus of development."　　"In terms of owning property, Soho China will consider carefully, through controlled adjustments, that it can account for 20% per cent of property holdings within 3 years," said Pan Shiyi. According to Soho China's latest performance report, as of June 30, 2010, Soho China achieved contract sales of 11.89 billion yuan, an increase of 218% year-on-year, sales price of about 51909 yuan/square meters. The data show that Pan Shiyi has plenty of money to spend on expansion.　　Soho China holds about 15.7 billion yuan in cash and some unused bank credit lines of about more than 16 billion yuan. Pan Shiyi sings down the logic of a residential long business, also shows that commercial real estate now has a rare "out of the window" opportunity. The low rate of return has been a key problem for China's real estate, not just for residential, but also for commercial real estate. However, the industry also generally agree that, from the perspective of return, commercial real estate more investment value.　　At present, domestic housing returns are only 1%, while commercial real estate returns can reach 5%-6%.　　However, sing down residential long business, objectively attracted more capital to compete for commercial real estate, competition will undoubtedly increase, which is also pan Shiyi and other existing commercial real estate predators need to face. "More capital, including residential developers turning to commercial property, is a trend." Because these developers, as ordinary residential, profit margins are getting lower and higher by the impact of policy. Pan Shiyi said, from the current market, his competitors are not many, nor afraid of competitors.