Pan Shiyi thinks the internet has brought a very big change to the times.

February 3 afternoon in Wangjing Soho participated in Pan Shiyi, Wang of the cross-border dialogue--O2O platform Revolution and Soho 3Q conference.

Pan Shiyi thinks that the internet has brought a very big change to the era, that is, to combine all things together, the internet thinking economy, must have the idea of sharing. Wang that the real electricity business is likely to be not good for commercial real estate, such as the United States such as the service of electricity business is a commercial real estate is a positive.

The following content is based on the scene of the collation (deletion):

Pan Shiyi: Today we are going to introduce Soho 3Q. Indeed, in previous years, we have always thought that the world will change, always a vision. But in 2014 years, our greatest feelings, the greatest pressure, is that the world is really changing, all walks of life are changing, without exception. We as a traditional real estate company, built nearly 20 years of house, so the building of the experience, the space is more familiar.

But in the face of such drastic changes, we rethink what kind of space people need. Why do people go to work in the office, the relationship between people, in the Internet, especially in the impact of mobile Internet, what should be the relationship? What kind of space can people and people inspire each person's potential, inspiration and creativity? We think these are the most fundamental questions we need to answer.

After 2014 years of preparation, we launched to Soho 3Q this product, we hope that this product is a diversified, different people come together, can share his ideas, can share his wisdom, can also share space. So we have a lot of room in this space, sharing space, including coffee is free, while drinking coffee, while exchanging ideas with others. Of course, this product just launched today, suitable for not, we are also open-minded to listen to the views of the Internet professionals to learn. Because the biggest change in the world is still under the impact of the Internet changes, we see all walks of life, these big bosses are very anxious, in-depth talk to them, is that the internet has brought a great change.

The commercial revolution on the O2O platform:

Patrick: In fact, Pan Shiyi and Wang are my experimental first book, The cost of life, so if you read this book, should have an impression. Pan is finally the era of the Tide, from 1992 successfully fled Hainan, 1997 in Soho modern city to sell cabbage to gold prices. Probably after 2005, he's been thinking about doing the Internet. You see O2O, basically is the internet world pioneering a big trend, now is O2O platform Revolution. So I would like to ask Pan to talk about, O2O is what, the Internet and real estate How to combine, you think the real estate enterprises will have what kind of opportunity?

Pan Shiyi: Please Patrick to host today especially meaningful, because he out of this book, the first to write is Kai-Fu Lee, the second wrote me, followed by the writing Wang, so we three people strung up. O2O this thing is more fashionable, we do traditional real estate people sometimes not particularly understand, we slowly to understand. We feel that the Internet has brought a very big change to the times, that is, to combine all things together. We as a traditional industry, to connect with the Internet, this is the line and offline combination, I understand is called O2O. As an advanced Internet industry to be combined with offline, otherwise light in the Internet world, it will not create something fresher. So Wang, the United States and the network is linked to the line, is also O2O, just two different directions, we are through the offline to online, he is online to offline, the direction of the difference, but the result is the same.

Patrick: The end is to do business, the same.

Wang Xing I am more familiar with, because just out of a book, this is known as the Internet business must read the book, now the United States Regiment is also building a O2O empire such a process, now you see take-away, O2O Group purchase, hotels and so are the first. In various fields, O2O as an internet, O2O as a leader of the status, how do you think of the Internet and real estate combination, there are entrepreneurial opportunities, or what kind of entrepreneurial trend?

Wang: I think one of the most honest attitude to answer, although I am a dry o2o, but O2O and real estate How to combine I really do not know. I can really talk about O2O, American Regiment is relatively young, we founded in March 2010, now soon will be over 5 years, we started to do is O2O things, the beginning we are to do group buying, in every city, and then continue to expand, 2015 we can reach more than 1000 cities to buy, Trading to start O2O is a very practical way. The United States is now from the point of view of beer and skittles, through the online, through the PC, the Internet, mobile Internet, to help the vast number of consumers to provide a better choice of beer and Skittles, now has 200 million of users. In addition, the Internet is a virtual thing, is to provide services, we cooperate in 1000 cities close to 900,000 merchants, restaurants, cinemas, hotels, beauty salons and other places. On the one hand, the service providers to provide service demand, service demand because consumers now use mobile phones, all with WiFi access, through the Internet to facilitate the search for this information, it is true that online online, and offline offline business together. We do is all beer and skittles, so whether to go out or in the office waiting to send out to sell, KTV a lot of entertainment, movies are also very many, sometimes the film has a cat's Eye movie brand, basic to the lunar year file, every three movie tickets have a piece is the United States to sell out, like the last few box-office, National Day File box office is "Flower Road" , the lunar tiger is the "outsmart the", is the United States Group issued jointly.

Then the net to buy O2O just opened a small head, last year we broke through 46 billion of the turnover, or relatively fast growth, so eat and drink the industry's internet penetration is very low, although I think the United States to locate this industry, beer and Skittles service industry is trillion, in the future even Shin industries, But there is an industry is more than beer and skittles, is real estate, is pan sum Soho do industry, a huge industry, how to combine huge industry and the internet, there may be a lot of opportunities. So today we see Soho doing 3Q this is very fresh try the United States Regiment can also be the first attempt, our internet way is not necessarily perfect, may need to running-in and adjustment, iterative, Internet way to do this thing, the good place to keep, bad place slowly, or quickly tune, Hope to do better.

Patrick: What do you think of the Office O2O that you do now, from an internet perspective, what do you suggest?

Wang: I think for example, over the past few years more and more internet, or to make a platform, the original Amazon cloud computing, may be your demand more and more, the traditional way is difficult to meet, Amazon is the server into a cloud platform, so that everyone is very convenient to share. Soho is now the office space into a cloud platform, such as the company's personnel need to be very rapid expansion, or a very flexible distribution, the traditional way to rent office, their own decoration, or is not flexible enough to keep up with the speed of the Internet. Soho now offers 3Q of new products, just as you can use the server, cloud computing, credit card, instant or next day. The SOHO 3Q cloud platform should be much more convenient and much more diverse than the traditional office approach. SOHO 3Q is the Office, Office resources of the Cloud platform.

Patrick: Pan has been doing pioneering work for more than 20 years, and has been doing new things repeatedly, Wang is also a continuous entrepreneur, what can you learn from each other? Say it first from Pan.

Pan Shiyi: Internet learning things we really many, O2O this part of this line we have done for 20 years, very experienced, whether our decoration, design, construction, including furniture procurement, are very experienced, fast and quality is very good. You come in and smell the space, and you can't smell anything. This is our 20 years of accumulated experience, but on the Internet, our experience is far from enough, should be to wang them to learn. But when I understood Soho 3Q, we made two demands on our Internet team, that is, I found that I was going to put anything on the line, fast, in seconds, in minutes. Once placed on the line, the platoon plan is the day plan, the weekly plan, the monthly plan. The internet is the fastest time, there is a call millisecond, the speed of the reaction, the speed of the operation is in milliseconds.

So I have two requirements for our Internet team to do this Soho 3Q:

The first one is to be able to order a house online. Not to the offline, offline today to write a paper, tomorrow to write a ledger, complex, full online on the set.

Second, to be able to pay online, this is the beginning of our internet, there are our strengths, there are our weaknesses, there are many of our experience on the one hand, there is a weak aspect of our experience.

So the last time I set up my own task was to visit 10 internet companies in one months, and for the past three months, I've done my job every month.

Patrick: Wang, from the perspective of your Internet startup, what do you think you should learn from pan?

Wang: The United States to engage in the internet industry, with Pan Shi Yupan always engaged in the real estate is very different, I first noticed a few years ago, SOHO has a very good idea, is very focused. I am watching media reports or interviews, said the real estate industry so large, real estate enterprises so many, is very successful company, SOHO the biggest feature is very emphasis on the word, is to do commercial real estate, the core area to do. To be done nationally, at the core of the lot is very competitive. So I think it's very much like doing the internet, the Internet is very different, there are so many industries can do, you select a point, very focused back to this point to build, that is, the more grinding the deeper, this is very focused on the matter, whether in the real estate industry or the internet industry, do mobile internet, It's very important to do O2O.

Patrick: Although I feel like pan total their generation of entrepreneurs, their generation of the world is a lot of internet-extended entrepreneurs lack of, from your point of view, to their generation can learn anything?

Pan Shiyi: Is this "the worldly thing" good or bad?

Patrick: The angle of doing things is good.

Wang: If very good, very elegant and perfect answer to this question, this question is not a problem.

Pan Shiyi: Or the Internet, I walked a lot of internet companies, give me the biggest feeling is the age is different. I remember one time I transferred 10 Internet enterprises, from Zhongguancun to Wangjing Soho, a lot of people very enthusiastic talk, talk for seven or eight hours, I rushed to Beijing airport. To the airport, I suddenly think, I see the people are all over the day, I this a forums people with the people mixed together, the whole idea, ideas are completely different. So I think this is probably the biggest difference. The generation gap of this age, the generation of this group with us these forums, people ask you are 40 or 50 after, a little off. There are 50 after the scene, can not imagine.

Patrick: How does Ren always see the Revolution on Pan's O2O platform?

ren Zhiqiang: I just made a microblog.

Pan Shiyi: I taught him all the technology of the Internet, Weibo I taught him for one months before he could use it. How long have you been a little religious? The micro-letter installed from last month has not been used, to this noon, I hands-on teaching half an hour, finally sent out a look.

ren Zhiqiang: My hair is Weibo. Little Pan Meu blow O2O, let me smash the spot. A little innovation can not, why not call O2O? There is no sense of innovation. At lunch, he said to come with me this afternoon. What am I saying? He didn't tell. Pull me round, he said you look at me the house is rented out. I asked, oh, the original is small pan company. Ask another one, the original or small pan company. After a while, he got a bunch of people on the table, as if he had rented out the house. At last I looked, and even his cadres were there, Shan himself sitting in that company. For half a day, 40%-50% was his own man.

The second question, ask a lot of companies what's going on? The original people are in other rented there, such as their there, the United States, in other buildings rented, temporary enough to scrape together, in fact, is not really want to rent. I asked the price again and it was very expensive. You want to go to a small hotel, maybe 80 dollars on a bed, 160 dollars a day room. This table will be 1300-1500 a week, you except, one day is not 200? 142 is the preferential time, I will settle the accounts, don't lie to me. O2o told you would settle the accounts, don't lie to me. Then he told a characteristic that he said coffee casually drink. Do I say snack? He said it was today. Tomorrow will be gone. I just looked at coffee, the lobby people told me, you look at the space good? I'm not a storyteller. found that they do not understand, that is the place to rest, how to get a beautiful figure turned over.

I put forward a lot of comments, I think he can improve, to do this online, you have to learn from group buying. Group buy said for half a day, I said not just two words? Bargain, the price is lower on the line, the price is higher than others, who come to you? So the camera also wants to light the circle, I said the best way is to make people stupid. The internet has only one purpose, is to make everyone stupid, you use the simplest way to improve efficiency, is not become stupid? If I know what to eat from the online purchase, what how much money, I do not know what is not good, because no contrast.

Pan Shiyi: Wang is the babysitter you invited?

Ren Zhiqiang: All the processes are replaced by others, become silly, you always only know simple. That's what he did. In fact, everyone is doing a basic, is that you want to become more stupid, I let you become more stupid. This is the Internet.

A young man said to me, to the 40,000 km smashed, I first look at 40,000 kilometers, that is, let me provide beer and skittles. But others also said he offered to eat and drink, all are to provide beer and skittles, he also said so.

interposed: I am intelligent.

Ren Zhiqiang: Isn't that intelligent? You're the one who smashed the spot. What do you mean? Why does everyone offer beer and skittles? is to make you become more stupid, so that you know where the best play, the best to eat, what is best. So the internet behind the motivation, forcing you to do the Internet, is why do O2O. That's what it means. So I personally think, Pan Shiyi the best way is to let people hit the scene, let people become stupid, the internet has been made. He said just now, rent office I have to decorate first, change silly is to tell you, here to can use, do not decorate, you want meeting room, that has. A cup OF coffee? There's A. Phone? there too. Everything becomes silly, do not have to do anything, do not work, nothing. The office is not set, he's finished with you, and the windows are all set. Sometimes you need to make the person more stupid, the better, you give him the best service is to become stupid. The other thing is to do it all from the beginning. I don't think young people can become stupid when they come up, you have to learn how to plant wheat, from sowing to fertilizing, you have to be more stupid. So the world in the process of development, not from the beginning to a we say high-tech.

Patrick: What qualities, or what kind of spirit, do you think are the most important for your entrepreneur?

Wang: As I said, I learned to focus on pan. I think there is a problem in addition to focus and innovation. Innovation is usually the Internet or technology enterprises, the meaning of technology is more and more iterative update, SOHO let me feel the beauty of innovation. Some people say Soho is not good to see I think the Soho building is quite beautiful, whether in two or three rings, Soho contour curve is particularly good-looking, I know this is called parametric design, this is a natural existence, may be a function of the curve to make a surface, this thing although there is no thing, But after doing it, it looks very pleasing to the eye. So I don't know what the innovation behind this is, I can feel the value for me, whether it's a user or a bystander.

Pan Shiyi: Talk about how successful entrepreneurship, just Wang talked about two points, the first is to focus on, the second is to innovate. The need to do what other people do not, may also be of particular importance, is to have a spirit of cooperation. Because today this society, who can not be separated from, if you do not have the spirit of unity and cooperation, you are locked into the house, you will accomplish nothing. Like the total retirement will use micro-bo, micro-letter people have been very few, most of them are O2O into 020, is not such a way of reading. So I think that after Wang Xinggang's focus and innovation, I'll talk about a quality that is the quality of unity and cooperation, and humility, which is particularly important on the road to success.

Now the conditions of entrepreneurship is very good, we prepared for you the House, Xiaoping, Kai-fu Lee to give you the money, technical words, how many people are ready for you, so, the last one, is to be brave, courage to big, don't be afraid of failure, and how to fail? I think the young man is very brave and quarrel with Ren Zhiqiang for a noon. Failure does not matter, failure to start again. In fact, in our entrepreneurial process, the process of doing things, only failed, our accumulated experience more valuable, failed, give us the most profound impression. If it is successful, after a period of time, after a few months to forget. So I added two points.

Patrick: It's time for everyone to ask questions.

As a big real estate company, what is the basis for your decision to enter the new field? Can the whole decision-making process be met with the pressure of the team?

And what is the current Soho 3Q reservation?

Pan Shiyi: In fact, the world changes quickly, is the immediate occurrence of a variety of things, when this happens, your idea should be to go back to the original point, is the most basic origin where. Can we do this to the benefit of this society? Can reduce, can give everybody more convenient, make everybody work efficiency, the efficiency of doing things can improve. I feel sure to go back to the basics. Otherwise, there will be bubbles in the world, including the market.

Second, there is no pressure from the team, in the process of the transformation of Soho China, as it moves towards the Internet, our whole team is working together, our experience in the process of transformation is not enough, only if we all add up what everyone knows only, we may avoid making a mistake less, Take a few detours.

The Internet enterprise and the traditional enterprise is completely different, we walk any one Internet enterprise, is a very equal, the free atmosphere, you to the traditional enterprise. Not long ago, I visited five internet enterprises, pushed open the door, there are two of the boss waiting for me, said that since you come here, you must visit our business. I pushed the door open and the whole atmosphere felt completely different. The boss's office area accounts for One-third of all office space, a boss's mahogany table is placed in that place, and then the whole feel no smile. But we go to Tencent or to go to Sina or to go to Ctrip or all of us are sitting together, you do not distinguish between the company in which there is no leadership, boss, such things can not be seen. So I think, perhaps a traditional company, to transform into an internet company, the organization structure of the changes, how to turn it into an adaptation of the Internet technology, the whole company to flat management, in fact, it is more difficult things.

Question: SOHO 3Q This product in the process of doing there is no reference to many other companies in the United States, such as wework some of the characteristics, if you have borrowed, what kind of characteristics? What is the difference in the process of localization in China?

Pan Shiyi: Our starting point or we think the most basic question, is in the Internet environment, office space should be what kind of space. The first thing we should see is that in China these Internet enterprises, promising enterprises, it may not necessarily be the Internet companies, may be a film industry, advertising industry, consulting industry, what may be, is to see what their needs for the office area. This is our most important starting point. Of course, we learn in the course of learning, the Chinese also study, the United States also study, the United Kingdom also study, the technology of various countries, we are learning. This is learning to become very easy today, we can go to live learning, but also through the Internet to learn.

Question: What do you think is the biggest characteristic of Internet enterprise?

Pan Shiyi: is to feel such a kind of, I went to Zhongguancun to see things, I obviously realized that in the Internet business, like a pyramid, the bottom layer is very much. SOHO 3Q is different from the incubator. He and the traditional business center is also not the same, I visited, read a lot, learn, for reference. This is not what we're going to do, he's not one of us. Some young people get together to tell jokes, each other inspired atmosphere, is a separate room, or I see, we now mention the most problems, you are too bright, we come to rent the house is surrounded by cloth, this is not the atmosphere we want to create, The atmosphere we create is open, transparent, shared by ideas and ideas, and inspired by each other.

Question: What is the development plan of the American regiment in 2015?

Wang: O2O this thing, there are several ways, one is to go to the shop inside, one is delivered to the doorstep. The American Regiment is the Life service platform, we not only help the consumer to go to the shop, if you can eat in the office, at home, so we start from the beginning of last year to do the United States to sell, the past year is very good, we now have more than 1 million single daily take-away, this is very typical, originally you want to go out to eat, now do not go out, is to bring food to the doorstep.

I believe that there will be so much demand that the internet will sweep away all the needs. But the people to food for the day, eat or the largest demand, the United States Regiment in 2015 will be in the delivery of food, the region to increase investment in order to make more people nationwide, more convenient, fast food.

Question: I have two questions, you have also talked about the "revolution of resources" this book, you are also more respected. Want to ask about the Internet field you think the Internet and real estate combination will bring those new models? The second question, before Mr. Pan Shiyi mentioned Taobao will be more impact on commercial real estate, O2O future development, will bring some impact on commercial property?

Wang: "The resources of the Revolution" this book I read, about two weeks ago, so I share in the Geek Park, the overall is that the use of resources have a lot of room for improvement, can make a lot of efficiency, the original cannot solve the problem can now be solved. But in the real estate industry, I am a layman in this field, there are general and Ren Zhiqiang teacher, I do not express too many views on real estate.

The impact of the Internet on commercial real estate, I think, is the impact of the Internet and the electricity quotient on real estate. This part is divided into two, one is Jingdong or taobao their electric dealers, may be selling solid products, may be primary, secondary. But really because when people are not buying things online, they can be delivered to their doorstep, Taobao is to leather department stores, the life of the store, the electricity business and the service industry, is the business of the United States, the United States to do the service industry, regardless of the Internet development, you still have to line down to the store to eat food, enjoy some services, These things can not be completed on the Internet, need someone to go to the store. So this part of the development of the Internet, the United States and the Group of services, the better the development of commercial real estate is the better, this does not encourage people to stay at home, or to encourage people to go out to the store to enjoy services, physical electricity business may not be good for commercial real estate, but like the United States such a service is a commercial real estate is a positive.

Pan Shiyi: The impact of the electric business on commercial property has been very controversial two or three years ago, and I think we all saw the result today. I remember Ma and Wang two people at a meeting, it's 100 million yuan or 100 million dollars. I forgot, before long, the king of Dalian Wanda turned off the Shin square, the area is reduced by 15, this is to be able to see, to 2014, 2015, the impact of Internet enterprises on traditional business is very large. This is a very typical example.

Let's take a look at other developers. Their commercial real estate projects, hypermarkets, urban complex projects, in fact, are facing a very big impact. Now, from the rental point of view, basically the office rents are higher than the commercial street below. If it was 35 years ago, these are not conceivable, should be the following shopping malls are generally rent office rent three to five times times, you from the market price, this impact has occurred in front of us.

Now there is a less obvious, is the internet this High-tech impact, the office space in the end what it means? His change may not be as obvious as the mall, but the change will surely come. In our traditional office, there are secretaries and assistants, in fact our traditional offices are like an assembly line, and we all come together. Today cloud technology, mobile internet situation, to the Office, you are engaged in the work and 10 years ago, 15 years ago completely different, now more thinking is the second question, the first question of the answer has been.

I add Wang answer this question, the American Regiment net already rented our Wangjing Soho Tower 3 nearly 10,000 square meters of house, he is to experience art.

Question: Let me ask you a question first, would you like to know if your previous financing information has been confirmed? What was the key layout of 2015?

Wang: That's a good question. In spite of the size of our 46 billion transaction last year, we will further strengthen our customers ' size and increase our co-operation. Original group Buy we have 60% of the market share, but in the take-away we are also the largest platform, the market will have a huge space, we continue to do around the Internet.

Question: You visited a lot of internet enterprises, you through this series of return, next to talk with you about the biggest sentiment, and you are not some reflection? 3Q is one of our O2O attempts, and is there any further layout or progress in O2O or the Internet?

Pan Shiyi: visited more than 30 internet companies, I set my own task is to visit 10 internet companies every month to learn from them. Visited the internet companies to give me the biggest feeling is very young, very entrepreneurial spirit, and these traditional enterprises are not the same, the most shocking to me, is that these Internet companies profit margins are very low. There are tens of thousands of of people in the business, I ask you how much money this year? They were all embarrassed to say. Tell me quietly, a little loss. This is unthinkable for the traditional enterprise. But why does the capital market give them money and chase them? This capital market is not a fool's egg, prove that they still represent the future, if we see the past three years, five years, the world has changed, this three years, five years of change, may be more than the past 30 years, 50 changes, is because such a few young people, in the meager profit, or micro-deficit in the case of this social progress has made such a great contribution.

Next we plan, let's always drop the scene, this thing is more trouble. First, our price to be clear, is to rent, one weeks, outside the table is 1000 yuan renminbi, the office location is 1300 yuan, there is no 1500 this said. Second, even though our staff are sitting inside today, we are now renting out less than half of the day, can rent out half, we prove that our product has been successful. This place is only 6000 square meters, and we are confident that we will announce a 2015-year plan next week or next week, based on our sample room. Finished, we probably 2015 in Beijing and Shanghai have 10 Soho 3Q project to open, most of it is concentrated in June, July opened, some of these items are very large, this is more than 6,000 square meters, more than 600 locations, we probably in the CBD, Beijing's CBD also has a project that is more than 3,000 locations, close to 3,000 locations for such purposes to be launched. So from today's point of view, our product has been successful.

Question: Does the tenant's situation meet your expectations, and in the process, do you think you will encounter those wrinkles? is if you look at Internet thinking, what is the definition of a word? And how do we set the price?

Pan Shiyi: Our pricing set or follow the rules of the Internet, are meager profit. Because the real estate we make money, feel a bit into the internet industry, pricing really have to adjust, so this 1000 yuan one weeks, but also free coffee, eat apples, this 1000 dollars a week is a meager profit level. If you want to use a word to describe how I understand the Internet, the new economy, is to share, must have the idea of sharing. I speak Mandarin too bad, you slowly understand it.

Tenant's words, because the United States Regiment is now renovating the office, a move over the amount of large, the United States after the decoration of the regiment, I think our customers to let him diversify, with the advertising industry, the film industry. Our first customer is to make a film, it is a special film advertising companies, or to diversify a little, not single, if it is a single word, to create such an environment, to create such an atmosphere is not our imagination.