Pan Shiyi's strategy of selling the house on the Internet first shows up with Sina le Ju test hydro

Following 15th, Pan Shiyi in "http://www.aliyun.com/zixun/aggregation/34252.html" > Boao Forum for Asia 2011 Annual meeting, said to sell online, the afternoon of 17th, Soho China official micro-blog said, Sina Le Habitat will be launched throughout the Internet to carry out the Galaxy Soho Shop auction, this will be Soho China Test water real Estate E-commerce first step.

The first time to realize the bidding of the joint Sina Le Residence test water

"Soho China will join hands with Sina le Ju to launch the network auction of the Galaxy Soho, two rim of tens of millions of Wang shop everyone has the opportunity to participate in the auction, this will be our new attempt on E-commerce." "Soho China's public stance on Weibo yesterday or became the starting point for Soho China to enter the field of real estate e-commerce."

And as China's real estate home network media market leader and a huge impact of the real estate comprehensive portal, SINA le Habitat will provide a technical platform for the auction.

According to Soho China, the network auction shops for the Galaxy Soho and Chaoyang door Soho shops, preparatory work is underway, is expected to be the network auction on 23rd.

In fact, a few years ago, we started trying to trade on the Internet, the success of some of the project shop use online auction way to sell, but due to the technical and other aspects of the restrictions, the entire network auction only bidding links on the network, the bidders still need to go to the sales office to handle the relevant formalities, pay security and receive the network registration number, The procedure is rather cumbersome.

And this time, the Galaxy Soho and Chaoyang Door Soho Shop Network auction, Sina le Ju use its powerful technology platform, push it to a higher level. Sina Le Ju Technical Department of the relevant responsible person said, the Galaxy Soho auction, the first realization of the entire online transactions, from the submission of personal data, payment margin to the end of the auction, without the project site, you can complete the auction, the bidders may participate in different places.

Last week, Pan Shiyi said in an interview that a healthy real estate industry, should be combined with the most advanced technology, Soho China is brewing to carry out real estate E-commerce, real estate transactions with the Internet, this time with Sina le Ju jointly conducted a network auction, or become the first step of Soho China to realize real estate electronic commerce.

Overseas Investor Consultation auction full compliance with market will

Galaxy Soho related officials said that after the microblogging network news, has received a number of potential buyers advisory phone, including some foreign investors, they will be in the network to participate in the auction shop.

As early as a few years ago, Pan Shiyi conducted the network auction results of Soho, the final transaction price is higher than the market price of nearly 30% percentage, pan Shiyi not only earned the eyeball, but also made real cash, sparking speculation doubts.

At present, the real estate control step by step press situation, the Galaxy Soho Network auction for Pan Shiyi to make enough profits, the situation is obviously not optimistic.

Soho China seems to have been prepared, according to reports, Pan Shiyi also said at the mobilization meeting, the auction fully respected the will of the market, even if the last shot a dollar price, but also to deal with this price. Obviously, Pan Shiyi is not too high on the price of the deal, want to make money online auction, I am afraid it is not the real purpose.

Industry analysis, the current regulation constantly overweight market, there are a lot of uncertainty, many developers are still on the sidelines, Soho China This shop has no floor price network auction, for developers to have a demonstration of significance.