Panda algorithm: 10 ways to judge high quality content

Absrtact: Panda algorithm is an algorithm specifically used by Google to improve the relevance of search results. Penguin algorithm is Google more attention to the quality of the link algorithm, now panda algorithm is still very important, it focuses on content quality. and panda algorithm is like Google named it panda

The panda algorithm is an algorithm that Google specifically uses to improve the relevance of search results. Penguin algorithm is Google more attention to the quality of the link algorithm, now panda algorithm is still very important, it focuses on content quality. The panda algorithm is as black and white as Google's name is for pandas.

10 ways to judge high quality content

1. Link: For high-quality content from the industry's authoritative website link is a very important indicator. A good high weight chain can bring a lot of traffic to the site, so it is worth to access the industry's high weight site. To get the content of such links we call it the link bait, the best, quickest link bait content is to see where these industry authoritative sites are linked, and then original similar content. This link bait after the establishment completes, only then may obtain the authoritative website the link. (How to find the authoritative website in the industry, please google search your keywords, top 10 of the site)

2. Social media references: Social media references are another way for Google to judge Quality. A simple Facebook page comment will show which type of content is most liked, shared most, and commented most. Humor, charts, videos, or help links are popular social media nowadays.

3. Content Quantity: The content is the big enterprise and the brand symbol, is a influence homepage ranking important factor. But keyword research and creative strategies can overcome our differences in content numbers. For example, the keyword "book" will certainly go to the big brands such as Amazon or Barnes & Noble, so if we sell books, our page should not emphasize "book", but should highlight the subject of the book, such as "cooking" or "clean food" and so on.

4. Update frequency: The frequency of site content updates is another important factor in judging high quality content. On this point, small businesses have a clear advantage, without having to wait for layers of approval like big companies. Content updates are very important to the site.

5. Content Length: Generally think the most ideal article length is about 500 words. If the article is too long, the user needs to scroll the mouse, the experience is not good, if too short, it can not provide enough information or just a fragment, the user will feel that there are more complete articles elsewhere. For example, the New York Times has a long article divided into 750 to 800 words per page, the New York Times this station feel that a page is too long and bad, your site has any reason to make a page for a long time.

6. Content quality: Unique high-quality content. Some experts claim that the punishment for repetition is outdated, but the repeated punishment of the actual Valley song is still shrouded in mystery. If your site has unique and exclusive original content, but also contains a number of related copies of the topic, you should pay attention to duplicate content can only as a supplement but can not become the protagonist of the content of the site, to avoid punishment.

7. Avoid cliché pages (repeat): Do you have different pages on your site with different keywords but the same content? This will reduce the quality score for your entire site. Ning Jing does not abuse, with a small number of key pages far more than most different keywords repeat content better. If you provide services in different cities or provinces, do not change only the city and province words, while the other content is unchanged. You have to build unique, clear, organized and theme-oriented pages for different cities and provinces. It is not good to have a similar page with only a few words changed.

8. Unique Description: Unique page description can help search engine to identify page content and return the most relevant search results. Google Webmaster Tools recommend not to use too long, too short or repetitive description, which will be detrimental to the site's user experience and performance.

9. Spelling quality: The obvious mistakes in grammar and spelling are symbols of low-quality content. Please be sure to check your page spelling and grammar, Google has been checking spelling. Google Chrome Browser provides a feature that displays a wavy red line when syntax is wrong. When Google searches for a keyword, it also alerts the user to grammatical and phonetic errors. Correct spelling is very useful for Google and your rankings.

10. Advertising ratio: The last key factor is the site's advertising ratio. Advertising is a lot of web site to become the main method, but too much advertising will affect the quality of the page. Ads sometimes reduce the load speed of the page, and speed is one of the factors affecting Google rankings, it is not related to content, but it will affect the quality of the content.

The above translation from Strategicrevenue, is the Google Panda algorithm to judge the content of the method, the above 10 methods of personal opinion is also suitable for Baidu to judge the quality of content, according to the situation in China to adjust slightly, such as the length of the article we can refer to Tencent, Sina and NetEase paging and so on.

Content and outside the chain has been SEO 2 major themes, which the industry has a saying. The author thinks that "content is king, outside chain is Emperor", so it is advisable to build the website content before the chain is built, so it will be easier to get the ranking of search engine. Hope that we can provide search engines, the Internet to create high-quality content!