Pangu Mobile search strategy where to base

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With the search for national team, Pangu's situation is obviously and immediately similar, have not been recognized by the market. And more sad to urge is that Pangu as a search product, its market attention and use rate of not even 1%, this is really worth the operation of Pangu team ponder. To change this situation, Pangu again to make a facelift, launched a new interface Pangu search, the formation of search box plus mobile service entrance pattern, and in this revision behind, is Pangu search on the core engine technology optimization refactoring, of course, after the action Pangu search will be launched more mobile search products and services, Put more effort on the mobile port.

In fact, thinking about the reform of Pangu search is also necessary, because in the traditional search field, Pangu search obviously found greater opportunities for development, the face of Baidu, 360 fortress, Pangu can only be in the mobile port exerting force, and also said that the mobile Internet development quickly, Pangu if can use this Dongfeng well development, may not be a bad thing. After all, in a grid view, one more choice of the trend of more development. So at this stage, Pangu should be in which areas to get better development.

Rational use of government resources in hand, not arrogant, not arrogant, although pangu behind the national information access to the channel as a guarantee, but in the network more transparent and developed today, this advantage is no longer obvious, so in the current Pangu search has been in time to adjust their mentality, fully to excavate the people's Daily, Xinhua news agency users of the reading needs, From this part of the group, to netting with more traffic and media resources.

Respect the market, respect the immediate competitors, after all, Baidu, 360 of the results enough to let Pangu blush, from their body must be able to learn the advantages of promotion and marketing, even in desktop PC search has been late, but in the mobile port still has significance, only respect the Internet, respect industry opponents, Pangu search can go farther.

Do a good job of differential development, as mentioned above, Pangu search if you want to do in the traditional desktop search, basically it is impossible, because Baidu's search technology and brand has been quite mature, Pangu search also did not have 360 of the browser traffic fort. So the main goal of Pangu search at this stage is still on the differentiation. Now on the mobile side of the reform is a relatively good idea, at least, and the long grams of the enemy's short, to obtain a certain development opportunities.

Reshape the brand image, I think most of the Chinese users do not know Pangu, so this requires Pangu search to make contributions to the Internet open, through the practice of the Internet exploration, the use of government relations to promote more open China's Internet more healthy, so as to improve its image in the hearts of netizens, to lay the foundation for long-term development.

Know what to do later, after all, to the future development of the road to help, but now Pangu search the pressure is still very large, the disadvantage is also very obvious, Pangu can not because of a small mobile end of the reform on the wrong, after all, the market is a fancy strength.

Managers lack the corresponding Internet experience, for network marketing, promotion and other content is not good, so pangu to search for further, the appropriate introduction of high-level talent is very important.

To avoid internal friction, this is the place Pangu should pay attention to, relative to the immediate, Pangu more to establish a correct market competition system, improve their efficiency.

It is right to take government resources into the mouth, but do not take this as a basic point, knowing that what users want to know is not the government's business, and information diversification is essential.

Reasonable view of funds, performance pressure, although the state has invested, and more funds but is limited, whether the latter will be additional investment also depends on whether to make performance. So Pangu search more to their own strict requirements, enhance the confidence of the capital market. Article Link: Bo dog http://www.boggw.com, Welcome to reprint and message, thank you.