In the Chinese search engine market, Pangu Search has always been like "different number". In the search engine company gathered in Beijing city, only Pangu search Pianan in the South Five rings; when the main battlefield of the industry is still on the PC side, Pangu search began positioning in the mobile search field; When Baidu and 360 infighting, sogou both ways, Google (microblogging) and 360 cooperation, and even people search for civil strife, Pangu Search has been silent.
In the current unprecedented competitive search market, especially mobile search has been in hibernation for the past two years, Pangu search in the short term it is difficult to change the whole pattern. But it may be wrong to think that Pangu search is dispensable.
Pangu search belongs to the national team. Pangu search behind the Xinhua news Agency and mobile two major shareholders. With the arrival of the mobile wave, the demand for mobile search has existed objectively, and the biggest problem is how to excavate the gold mine of mobile search. Xinhua and mobile are also increasingly aware of the importance of moving search, and stressed the need to strengthen investment.
This gives Pangu a search opportunity. Pangu Search CEO Wang Hongyu accepted Tencent Technology interview, said that the Xinhua news Agency to implement the full media strategy, mobile Internet challenge must have the basic ability, search ability is the basic ability and important technical support, Pangu Search just can provide these capabilities for shareholders, also let Pangu search has the imagination space.
Before the Shenzhou Thai Yue rely on the listing, success vividly. 12580 also benefit from mobile. For Pangu Search, if you can quickly fill in mobile search technology, there will undoubtedly be a huge outbreak point. Because of this, Wang Hongyu said, Pangu is not the most important current profit, but the formation of a good team, make excellent products and technology to meet opportunities.
Xinhua and mobile executives want to strengthen Pangu search investment
It is understood that Pangu search in February 2011 officially opened, set up more than 2 years, and other search enterprises are not the same, in the Xinhua news Agency and mobile these two "rich Dad" protection, Pangu search did not take the fierce posture to kill into the market competition.
However, this does not mean that Pangu search without pressure. Different from the people's search technology outsourcing mode, Pangu Search is the beginning of a complete research and development. Wang Hongyu said, because he is a technical background, very clear when not mastering the core technology, to expand the market, the equivalent of the neck is pinched by others, will not go far.
"Pangu Search from the beginning is completely market-oriented, fully independent research and development model, we started very difficult, after two years, we have seen more and more clearly the hope of the development of the company." "Now Pangu search 75% is a technician, and completes the initial accumulation stage, to the new direction, Wang Hongyu said, mobile search times Pangu has a huge opportunity."
The reason is that with the advent of the mobile internet era, the Xinhua news agency and mobile search technology more and more attention. For Xinhua, the traditional approach faces challenges. The Xinhua News agency has taken the whole media as the strategic direction, the Xinhua news Agency must implement the whole media strategy, facing the massive information resources, does not have the certain technical support.
Mobile search is also important for moving. In the past, mobile Internet is more about the Internet as a development of an application perspective to deal with. Now the search has been deeply understood.
Wang Hongyu revealed that in the recent Mobile Technology Advisory Committee, she clearly suggested that "the search ability to be positioned as the basic capacity of China Mobile (micro-bo)", the members of the general consensus. And then from a longer-term perspective, mobile Internet layout will be more comfortable.
Recently, Xinhua News agency president Congjun and Mobile Chairman Xi meet, on how to strengthen the construction of Pangu search, how to make the development of Pangu search to support the strategy of the shareholders to discuss. Wang Hongyu said, for Pangu search, has been not for doing search and do search, search is the core tool, is the technical basic ability.
Wang Hongyu I was the first group of mobile employees, in mobile 20 years of experience also for Pangu search mobile resources laid a good foundation.
Integration of shareholder resources into the running-in stage
Wang Hongyu as the CEO of Pangu search for more than 2 years. Wang Hongyu is not the choice of their own initiative, but "obedience arrangements." Wang Hongyu said more and more feelings, so that mobile Chairman Xi jokingly: "I think you are in love with the search." ”
Talking about startups and moving the biggest difference, Wang Hongyu said, moving very quietly do a small thing will be magnified to no several times, the people of the world can hear. Pangu may be hoarse to publicize one thing, and only a few people can hear. This also shows that Pangu search and move a great influence difference.
This is also reflected in the recruitment, and mobile relatively easy to recruit different, Pangu search from scratch formed a team in the early days very difficult. With the rise of the influence of Pangu in the past two years, more and more people have volunteered to join Pangu search. Wang Hongyu every year to visit the Silicon Valley, on the one hand, to see new technology, one is to find talent. The recruitment of personnel in place also brings about technical improvements.
Talking about the resource integration with shareholders, Wang Hongyu pointed out that Pangu search and Xinhua, mobile resources are also further through, Pangu is not a mobile search as a business to rob Resources, but as the Xinhua news agency and the basic ability to move, at the same time, according to their own strategic development, the development of special products, This business may go further. Wang Hongyu said that originally from the mobile network out of the idea is to have a lot of network resources are not used up. Want to make its products, with more users.
Wang Hongyu in the communications industry for more than more than 20 years, with terminal manufacturers, service providers, content providers have been extensively dealt with, but also in the mobile interior is very understanding, understand what resources can be used. However, Wang Hongyu is not willing to reveal Pangu search how with Xinhua, mobile resources to get through, only to say that the current still in the secrecy stage, for Pangu Search, this year the company's focus is the entire infrastructure optimization, product focus and mobile search strategy landing, and shareholder resources docking is also the focus of work.
(Responsible editor: The good of the Legacy)