Panorama of the latest social marketing tools

Many people are concerned about the latest development of social http://www.aliyun.com/zixun/aggregation/10601.html "> Marketing tools, which compiles the latest findings from social Media examiner, Share with you.

Social marketing tools that marketers think are most important

One, what are the most important social marketing tools?

Of the more than 2,800 marketers surveyed (59% engaged in business marketing, 41% engaged in business-to-business marketing), 68% of the surveyed business marketers chose Facebook as the most important social marketing tool; Twitter ranked second (10%), followed by blogs (6%) and LinkedIn (6%).

By contrast, 33% of the surveyed business-to-business marketers say LinkedIn is the most important social platform for their businesses; Facebook ranked second (31%), Twitter ranked third (16%), and the blog ranked fourth (11%).

Second, who is the most used social marketing tool?

Social marketing tools that marketers use most

In the survey of the most popular social marketing tools for marketers, Facebook is the most widely used social platform (97% and 89%, respectively) for both business and business-to-business.

Among them, in addition to Facebook, consumer marketers are more focused on using Twitter, YouTube, Pinterest and Instagram, while business-to-business marketers are more focused on using LinkedIn, Twitter, Google and blogs.

Third, how many hours do marketers use social media per week?

Marketing people use social media time weekly

For marketers who use social media on a weekly basis, an average of 1-5 hours of marketers are employed. However, people who use social media for 6 hours and more per week account for 64% (62% in the previous year).

In addition, 19% of people may be heavily social media users because they spend more than 20 hours a week on social media. A harvest of work, that is, to release, but also to spread and interaction, so many things, of course, to spend enough time.

What is the best benefit of social marketing?

The best benefits of social marketing

For the best benefits of social marketing, the survey results are: The first is "increased exposure" (accounted for 92%), the second is the "Increase in traffic" (80%), ranked third is "development loyal fans" (accounting for 72%).

Ranked fourth to Nineth in order: Provide market insights, generate business opportunities, improve search rankings, increase business partners, reduce marketing costs, improve sales.

Whether you use it or not, whether you use it well or not, social media is there. Look at the foreign data, think about their current situation, think about how the technical creativity, content creativity and marketing creative combination, think how to give full play to the important role of social media.