Pantian: The hot spot of network marketing of each big website of Christmas

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Christmas Eve is always a western holiday, and for us Chinese, this seems to be not a western festival, in major cities, whether it is enterprise units or schools, the atmosphere of Christmas is particularly strong. These two coincide with weekends, which also promote a more solemn Christmas atmosphere.

As for Christmas how to use the network targeted to do a successful network marketing is our webmaster thinking of the problem. First look at the country's major electric Shangdou for today to do those commercial preparation.

Taobao

Taobao has always been a special focus on holiday marketing, since this year 11.11.11 Singles Day Marketing achieved a huge success in 5.2 billion transactions, but also combined with the major business operations 12.12. This has also driven the electric business industry's sun and the same name marketing become a marketing hotspot. And today, Taobao is the same, the entire homepage is a Christmas discount promotional activities. 30 percent-50 percent full-mail, even free product launch activities. The event is for Christmas, so the main products are Christmas trees, Christmas cards, Xmas costumes, Christmas gifts, as well as a variety of sports brand clothing, winter clothing brands, mobile phone brands, such as warm shoes are also caused.

Dangdang

Dangdang also played a punch this time. It is not clear how many promotional promotions we have taken. "20 percent, 70 percent caps," "end of the bleeding clearance," "10 percent group purchase", "Gift coupons", "limited price", "150 to reduce 50" various types of creative advertising language to attract consumers ' attention. Dangdang on the home page we also noticed that the Christmas gift is not a lot, because the network shopping has the impact of logistics factors, so the Christmas product is not to do the focus of promotion, but all kinds of clothing, footwear, electrical appliances, cosmetics category become hot push products.

Every customer sincerity goods

Where the customer is not showing too much vitality, the homepage of the promotional information is only a few ads. No more than two do hot, but silence does not mean not to do. Where customer-prudential products launched 50 percent caps, 4 million coupons, the main activities are: clothing Division, home Appliances Division, footwear Division, bags, children's wear, sports outdoor field, jewelry division, down jacket division, scarf and other fields. Of course there are many different products have different discount promotions.

Electrical Dealers

With the rapid development of E-commerce, has been a line of electrical appliances such as the retail giants Gome and Suning are also colorful into the field of E-commerce. We also came to see what they did on the internet for Christmas too.

Christmas festival also to near the end of the year, the end of the blood spell has become a marketing hot spot gome. Gome is different from other sites, the time to extend the activity to tomorrow, but also to those who are particularly busy Christmas friends can also have the opportunity to enjoy promotional opportunities. Gome This United Sina use microblogging to do marketing, launched Sina Sichuan forwarding prizes, time is 29-31 days, only Sichuan users of micro-blog. There are other activities: The reserve price 90 percent, the whole set of home appliances promotions, year-end clearance and so on.

Suning's promotional atmosphere is more intense than Gome's. Suning easy to buy online mall is to decorate the logo as Santa Claus throws Christmas gift package animated pictures. Also shows Suning's special emphasis on Christmas promotion. Suning appliances today launched 48 percent of Christmas crazy benefits, the whole network copy the price of the grand benefit war and other preferential activities. Also free shipping. Active products include air-conditioning, washing machines, televisions, computers, mobile phones, digital cameras, kitchen and other products.

The above is my personal analysis, there are a lot of websites doing different forms of marketing methods, the ultimate goal is to sell products.

As a webmaster, how to seize this opportunity to do a marketing, the following I have a few kinds of web site to do an analysis.

Local Portal

Local portals to local businesses as resources, through the site to serve local users, in good faith and timeliness, have a lot of advantages. As for how to use resources, seize the opportunity to do through Christmas Day marketing?

1 sales of Christmas related products. such as Christmas tree, Santa Claus hat, clothes, shoes, gifts and so on, if there is no capital and sourcing, then the best way is to work with local businesses to integrate local resources. Cooperation in the form of a variety of, for example, the sale of advertising services, to do distribution to earn money and so on.

2 Sales Apparel products. Winter clothing is also a hot Christmas products, through the Christmas to the website users to help businesses do promotions, but also a worthy of the letter to try a method.

3 Virtual products can also be marketing through activities, this has no logistics restrictions, aging fast.

4 Group buying activities.

Industry website

Industry website as an authoritative site of the industry, has a very high degree of integrity and visibility, so the industry for Christmas marketing is a good opportunity. Marketing products and industry-related products, if the hardware, then do not take clothes to do activities, do not related products will show that you are not professional. So we have to pay attention to this problem.

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