"Paper Cihai" is the benchmark of digital publishing tree

This reporter Chen Xihan "Electronic Reader", in the current publishing and both inside and outside are attracted attention, to outsiders attention, because it is fashionable, line of concern, because it may make a major change in the industry.　　Shanghai Century Publishing group recently launched the Mobile Terminal Reader "Cihai paper Yue Reader", one more concern: This is a publisher-led E-reader, not a device manufacturer, as it used to be; it marks the direction of future digital publishing: From "Technology leadership" to "content-led". Shanghai Century Publishing Group President Chen Xin yesterday in an interview with our correspondent, said as the "Eleven-Five" started early on the change of development mode, break the growth limit of the development of the main line, and actively explore the digital technology based on new business areas and forms, change the traditional publishing simple expansion scale, high returns, high inventory,　　The extensive development model of low efficiency, the century publishing group is therefore one step ahead of the key links in the business process to complete the system transformation of informationization and digitalization, and then to the transformation of digital publishing; Now the group's growth focus has shifted to the digital publishing industry, which is based on traditional publishing. "Benchmarking brand" for the trial of Cross-border publishing Chen Xin the "Cihai" digital publishing has great expectations. 3 years ago, when the group planned to develop a handheld terminal reader, he thought of "Cihai". "Cihai" is a Chinese dictionary compilation and publication of a benchmark, "right, check" Cihai "is a long-standing consensus of the public, its brand status, in the Chinese publishing is difficult to overcome, in the minds of the public can not be replaced.　　The introduction of "Cihai Paper Yue Reader", it will be made into handheld terminal reader of the benchmark brand, leading to digital publishing and reading, is a good idea. A few years ago, electronic reading has become fashionable, traditional publishing is facing the challenge of the transformation of digital publishing, domestic publishers are watching and thinking. This road, I am afraid, must go, but choose what kind of foothold to go out the first step? The clearest footprints, stay on the most muddy road, at the end of 2008, some pioneers in the industry to explore a consensus: the biggest bottleneck in the paper book, not hardware, hardware problems can be solved by technology, but content and copyright.　　Domestic manufacturers of electric paper is only in the initial stage of selling hardware, the next key to success or failure is to acquire and have content resources, solve copyright problems, or will be eliminated. Chen Xin has a clear enough understanding of this. As a senior publisher, at the beginning of his research and development of the reader, he advocated "can't only see the book", "the perfect combination of culture and technology": "I have always thought that the most difficult problem of traditional publishing to digital publishing is not technology and capital, the outcome is not the first to launch products, But whether can rely on the product to establish a viable business model and profit model. Chen Xin said that in the information age, cultural products in the innovation of many first from the technical innovation, but as the technology is relatively mature, the importance of content has become increasingly prominent. The digital publishing industry will be transformed from "technology leading" to "content leading". The basic function of traditional publishing is to provide content, not to sell paperFrom this point of view, the form of publication may change, the function of publishing will not change. For the traditional publishing enterprises, in the process of transformation to digital, the key to find their own in the entire industry chain positioning, to measure whether they can provide new value-added services for content production and innovation. "In this regard, the Shanghai Century Publishing group set the" Content innovation and provide the fundamental, leading and integrating the digital publishing industry chain, through the content providers, technology development enterprises, manufacturing enterprises, sales enterprises, such as the key links on the top, middle and lower reaches of the strategic thinking, which is a set of cultural, technical,　　Commercial in one of the digital publishing innovation Road. To cultivate new patterns and business models in the 2010 is a key year to push forward the digital transformation of publishing and industrial upgrading: prior to the leading role of technology developers, today, content providers will be the leader in promoting the transformation of the publishing industry, developing new businesses and new business models.　　"Cihai Yue Reader" on the global launch, the domestic most important 10 major technology suppliers to the scene, it is evident to the development of new trends of concern. Chen Xin told reporters, Century Publishing group will next in three levels to promote digital publishing: First, with the relevant manufacturers to develop the international leading technical resources, combined with the rich content of the group of resources, the development of hand-held electronic readers, the new edition of "Cihai" and other important reference books built therein, And in the Group web site to develop digital library resources integration and download service model, seize the domestic handheld electronic reading Terminal Market commanding heights, for the change in the form of publication to explore new market space. Second, the development of online publishing products, has developed an online general system, online reference book compilation platform and a number of large databases (including Cihai, English-Chinese dictionary, Oxford English Dictionary, "SKY" standard biomedical Resources database, historical document Knowledge Base, etc.), Century Group has independent intellectual property rights of content resources to develop digital data retrieval service platform, occupation of professional user market. Third, under the premise of mastering copyright, the group of all books for the digital processing of PDF and XML, for further development of e-books, cell phone reading and other digital reading products ready.